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How To Take Product Photos For Shopify
Last modified: October 9, 2023
When it comes to selling products on your Shopify store, there is one element that is vital, but often forgotten: the product image. This is because so many products aren’t manufactured by the seller but by another company and the seller often relies on the manufacturer’s photos. However, these aren’t always the best images.
What you want is to have your own product images taken so you can look more unique and have them optimized for your audience. Your own photos can also make your site look more attractive and interesting.
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Photos : A Big Part Of Selling Online
Product images are a significant part of selling online. If you can offer visitors an HD quality image of the products, you’ll be making a difference and it can be the element that convinces the visitor to convert.
In addition, good images can be shared on other eCommerce sites like Amazon or eBay, because when you transfer products from Shopify to there, it will make your listing on Amazon standout more. Good images can also be shared on social media platforms like Pinterest.
There are numerous different ways to create awesome product photos. Here are some tips to make your product images standout.
1. Use Light
Be sure that your products are well lit. This makes them brighter and more vibrant, which is more attractive and can increase the perceived value of the product. There are numerous ways to create this light. One is to wait until there is bright day and take the photos, the other is to use light stands shone onto your product.
Ensure there are no shadows over your product. This can dull your products and looks bad.
2. Don’t Overcrowd The Image
Your product might be best used in crowds or at busy events, but that doesn’t mean the product pictures need to be in the same environment. In fact, the majority of the images need to have just the product in them. This keeps the focus on what you’re selling, not what is going on in the background.
If you need to showcase how your product is useful, be sure to have as few people involved as possible. You should also ensure that there are no distractions in the background.
3. Smiling
If people are using your item in the picture, be sure that they’re smiling and having fun. This creates a positive image of people enjoying the experience of using your product.
4. Review Your Photos Before Use
Don’t ever just take a snap and use that on your website. Instead, you should be looking at how great your photos look. Use them on your website and review them. If they don’t look good, take another shot of getting the right photo of your products.
5. Take Shots At Every Angle
You should also look at taking shots of your product at every angle. This allows your customers to get a real feel for the product and what it will look like. By setting expectations, you can experience fewer returns and complaints.
Mastering Phone Product Photography
Setting Up for Success
When setting up for phone product photography, it’s essential to consider the environment and tools. A room with good lighting, preferably natural light from a large window, can make a significant difference.
The distance from the window can affect the softness or sharpness of the shadows, allowing for varied effects. Using a smartphone with a high megapixel count, preferably 12 megapixels or more, ensures better image quality.
To stabilize the phone and achieve consistent angles, investing in a mini tripod, like the Manfrotto Pixi mini tripod kit, can be beneficial.
Backdrop and Lighting Essentials
The backdrop plays a pivotal role in product photography. A stark white backdrop reflects natural light onto the product, ensuring an evenly lit photo.
This not only makes the editing process smoother but also provides a distraction-free background. To control the lighting and minimize strong shadows, white bounce boards made of foam can be used.
If the sunlight becomes too harsh, diffuser sheets can help soften it, ensuring the product remains the focal point.
Effective Use of Natural Light
Natural lighting can be a game-changer in phone product photography. Shooting in a well-lit room, preferably with natural light from a window, can produce stunning results.
The direction and intensity of sunlight, whether it’s overcast or direct, can influence the shadows and highlights in the photo. Using foam boards and reflectors can help control and manipulate the natural light, ensuring the product is illuminated perfectly.
Camera Angles and Shooting Techniques
Choosing the Right Angles
Different camera angles can offer varied perspectives of a product, providing potential customers with a comprehensive view. Some effective angles include eye level, high angle, low angle, bird’s eye, and slanted.
These angles can help highlight the product’s key features and give customers a better understanding of what they’re purchasing.
Shooting Techniques for Phones
Before starting the shoot, ensure the phone is prepared. This includes setting up the white balance, checking the exposure, ensuring everything is in focus, and locking the camera settings.
Avoid common mistakes like using the phone’s zoom function, which can reduce image quality, or relying on the front-facing camera, which typically has fewer megapixels.
Staying Updated with Trends
E-commerce and product photography are continually evolving. Current trends include 360-degree photos, AI photo editing, and product videos.
Embracing these trends can provide customers with a richer shopping experience, making them more likely to purchase.
Conclusion: How To Take Product Photos For Shopify
Don’t let photos let your brand down. Be sure you get the pictures of your products perfectly.
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What type of camera is best for taking product photos for Shopify?
The choice of camera depends on your budget and photography skills. Both DSLR and smartphone cameras can be effective if used correctly.
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How can the quality of smartphone photos be enhanced for product photography?
Utilizing advanced camera settings and editing apps can significantly enhance the quality of smartphone photos, making them suitable for professional product photography.
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What are some cost-effective alternatives to professional lighting equipment for product photography?
Utilizing natural light, DIY lightboxes, or affordable LED lights can be cost-effective alternatives to achieve optimal lighting for product photography without professional equipment.
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