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5 Best Shopify Custom Product Themes 2025
Last modified: January 21, 2025
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Streamline
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Booster
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Beyond
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Startup
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Expanse
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California
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Palo Alto
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Plain
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Boundless
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Artisan
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Ready to take your Shopify store to the next level with custom products? The right theme can make all the difference in creating a shopping experience that’s as unique as the items you’re offering.
Whether it’s custom apparel, personalized jewelry, or bespoke home décor, the best Shopify themes for custom products turn your store into a creative playground where customers can design something truly special.
These themes blend stunning design with intuitive customization features, making it easy for your shoppers to bring their ideas to life. In this guide, we’ll explore the most awesome Shopify themes for custom products, helping you choose the one that will make your store shine and keep your customers coming back for more.
Our List for Best Shopify Custom Product Themes:
Streamline
Streamline is one of the top themes that can be used on Shopify within any industry, it is often used by brands who offer customization with their products. The theme is designed for those who want to tell a story and this can get audiences to be emotionally engaged with your brand and therefore increase conversions.
If you expect your audience to be on their mobiles, then this is also a great theme for you. It is very light on code and is highly responsive to the device being used. So no matter what device your customers are using, they’re going to be able to use your website with ease. This also helps to make your website one of the fastest and therefore you will have lower bounce rates and improved conversions.
To improve content engagement on your website, you can animate it. This can be done to text, images and other page elements. You can also showcase products or brand messages through homepage videos. This can improve the trust with your brands.
Streamline Highlights:
- A theme that is optimized for speed and conversions.
- There are free stock images that you can use on your website to help you start building a brand.
- There are three theme styles that can be used to build the basic website.
- Customize sections on your website’s design with ease.
Booster
Booster is one of the most impressive Shopify themes available for your store. It has an impressive performance that allows it to load fast on any device, helping you to build a stronger flow of traffic to your website. It also has a toolkit of features and apps that can help you improve the performance of your website over a wide range of areas.
The theme developers have estimated that the average store owner can save more than $3000 with this theme. Some of the features that have been included include countdown timers, call to action buttons and more. You can also use the popups, social proof and messenger chat.
The loading time with this theme is very impressive. The average load time is approximately 0.6 seconds. Therefore, the ranking potential and the lack of abandonment of your website will be impressive.
Booster Highlights:
- Save more than $3000 on apps with all the functionality that is included within this theme.
- A fast and responsive website for good display on any device.
- Can help you try to build traffic through good SEO and marketing features.
- Beautiful layouts and designs to choose from.
Beyond
Beyond is one of the top, new themes that are available on the Shopify store. It has lots of features that can help brands of all niches find and sell to customers. You can build your brand around a story by featuring a video on your store’s homepage. You can also use videos without additional apps on your product pages. This can really help improve your website’s conversions.
There is also a collections page for promotions. This allows you to create custom promotional content on any collection page. This can help draw attention to specific content on your shop pages and get customers to buy products you want to sell more of. When they do want to buy, customers can add an item to their cart without leaving their current page with the ‘Quick Buy’ option.
To help customers find the products they want, they can use a predictive search. This feature will display live search results and there are also quick links to get customers to the right product in next to no time.
Navigation is also important on this theme. You can use the multi-level drop-down menu to help customers to get from page to page with ease. And when customers are looking to leave, you can use a mailing list popup to subscribe them to your mailing list or newsletter.
Beyond Highlights:
- Get customers to go around your website with ease thanks to multi-level navigation support.
- Customers can search for products easily on your website with predictive search.
- Perfect for fashion brands or those with custom products with lots of images.
- Aesthetically pleasing design that is easy to customize.
Startup
Startup is a perfect theme for those who are looking to have a small catalog with a smaller group of customizable products. This theme has a modular-style homepage that is easy to customize, so is perfect for those new to website design. There are four basic designs for you to choose from, this includes some designs that will be perfect for customized products.
The theme is also good for growing building trust with audiences. There is a great customer testimonial section. This can be enhanced with a great review app. You’re also able to showcase your products with fine detail with a wide layout structure. The large images can also tempt the audience to buy products that you have on offer.
You’re also able to add a video to your homepage for higher conversions. The video will be hosted on a popular video-sharing website like YouTube.
Startup Highlights:
- Optimized for any device, allowing customers to view your website on mobiles and computers.
- Rank highly on search engines for more traffic and greater sales.
- Free professional images that can be on your store.
- Four professionally designed styles can be used as the basis for your website.
Expanse
This is a great option for those that want to have lots of products that can be sold directly on the homepage. If customers see a product on the homepage, they can use the quick-buy option to add products to the cart without accessing the product description page at all.
You’re also able to cross-promote collections by using custom collection tiles within other collections. This is great for cross-selling and more. Custom promotional tiles can also be used for promoting sales, discounts and highlighting the best products on your website.
Navigation and product discovery is a really important feature of this theme. There are homepage menu lists that can help your customers to navigate large catalogs. You can also use custom collection sidebar filters.
And if you’re looking to sell to local shoppers, you can showcase where products can be available for local pickup. Great for those brands that have physical store locations as well as trade online.
Expanse Highlights:
- Perfect navigational controls for better customer interactions.
- Promote sales, discounts and highlighting the best products within your store.
- Allow local pickup of your products.
- Perfect for brands who want to sell custom products.
California - Inactive
California is a simple, popular theme for Shopify that is perfect for those who are looking to sell customized products. This is another story-based theme that allows you to showcase your brand’s story. The header slideshow on the homepage will help you to display images on your best products, core messages and more to help convince customers to make a purchase.
The design for this theme is very aesthetically pleasing. It will look good on any device, including mobiles, desktops, tablets and more. You can also use Instagram and see posts on your website in a neat feed that will impress customers. This will help you build trust with audiences across the platform.
This theme also includes a product filtering system that can allow your customers to filter products by type, price and bestseller status.
California Highlights:
- This is a very popular theme that is well-liked by numerous brands on Shopify.
- This translates to be viewed on mobile devices for better viewing across all devices.
- The theme is perfect for great SEO for higher levels of traffic from Google and other search engines.
- Can be linked to Instagram for engagement from your audience.
Palo Alto - Inactive
If you’ve got a smaller store and you’re looking to sell a limited number of products, then Palo Alto is probably one of the best options for your brand. There are three basic styles that can help you design your website. You can then customize the sections on your website to create a branded website that is perfect for your company and brand. You can customize many areas of your website including color, text and other aspects to make it more aligned to your brand.
This theme is also perfect for allowing customers to view products online in fine detail. You can add high-resolution images that can give customers a better preview of the products on your website. You’re also able to showcase the brand’s best points and the reasons why customers should buy from you with a hero video. The hero video can be placed in numerous locations on your website. This includes your website’s product pages and the site’s homepage. This can help you build trust with your audience.
To further help build trust with your audience, you can use the customer testimonial feature on your website.
Palo Alto Highlights:
- This theme is great for those who want to make their website responsive and viewable on all devices.
- Fast loading theme that can help you reduce bounce rates and improve conversions.
- Promote your products on the homepage to help increase sales and raise awareness for the best products.
- Feature your best products on the home with the masonry-style grid.
Plain - Inactive
This is one of the most aesthetically pleasing Shopify themes that can be used for many different niches. The designs for the theme are very aesthetically pleasing and you will be glad if you choose this theme. The theme also includes lots of different features that can help you convert visitors to your store with ease.
The theme includes a feature for you to have a new website logo. The first is to have an existing logo uploaded and used within the website and can be used as a custom favicon too. Another is to use the theme’s inbuilt logo designer. This can help you create a custom, word-based logo for your website.
There are lots of theme customizations that you can use. This including matching the background to the website design to your brand’s colors. This takes just a few clicks. You’re also able to customize your call-to-actions and buy buttons. This can help increase conversions.
Plain Highlights:
- There are numerous menu options to improve site navigation.
- Integrate your store with social media with ease.
- The theme has been optimized for search engines, allowing you to bring more traffic to your store.
- There are lots of features to help the site’s revenues increase.
Boundless - Inactive
If you’re on a tight budget, then you might want to consider using Boundless, a free, minimalist theme that offers you excellent choices in website design. This theme includes lots of features and functions that are often only found on paid themes. For example, you can use sticky navigation, this is when the menu will stay with the customer as they scroll down the page. This makes it great for those who want to have large catalogs or long content on the website.
The images on the website can also be high-resolution. This can showcase your products and brand images in great detail which will help increase the number of conversions you will have on your website. There is also a fantastic homepage slider that can help you feature important brand messages or great featured products on your website. You might choose the best collections on this to get more sales and you can improve interaction with a perfect fading effect.
To help build conversions, you’re also able to add a video to your homepage. This can really help with SEO and research has found that websites with videos can really improve sales with a video. You will host the videos on YouTube and Vimeo for displaying on your website.
Boundless is also minimalistic. That means there is little coding that can improve loading times for your website. For every second that it takes to load your website, you will lose about 7% of your customers. Therefore, a fast loading website is really important.
Boundless Highlights:
- This is a free theme that is perfect for businesses that are on a tight budget.
- A professional style that can improve trust with the audience.
- There are high-resolution image attributes that allow you to promote your products in higher detail.
- Add a video to your homepage to build higher conversions.
Artisan - Inactive
Artisan is a stylish theme that has three attractive styles to choose from. This is a great set of options that allow you to create a design that is matched to your style of customized products. You can also offer a masonry-style layout image gallery for showing customers what they can achieve with your custom products. You can also integrate images with your Instagram account. This is a great way to attract traffic to your brand.
You’re also able to create a pricing table on this theme. This can be great if you offer bundles or discounts with your offers.
Artisan is perfectly suited for the niche and you can build trust with your audience thanks to a great testimonial section. This is another way to show customers why they should buy from you and can increase the number of orders that you get.
Artisan Highlights:
- This has a great image catalog that can impress guests who arrive on your website.
- Choose from three great styles for your website’s design.
- You can optimize your website for higher levels of traffic.
- Testimonial section can allow you to build higher levels of trust with your audience.
Top Features of the Best Shopify Custom Product Themes
When you’re selling custom products on Shopify, the right theme can make all the difference in giving your customers a smooth, fun, and personalized shopping experience. Here’s what to look for in the best Shopify custom product themes:
1. Easy-to-Use Customization Tools
- Product Builders: These themes come with built-in tools that let customers easily customize products—like choosing colors, adding text, or uploading images—all while seeing their changes in real-time.
- Live Previews: Customers can instantly see what their custom product will look like, giving them confidence before they hit “buy.”
2. Responsive and Mobile-Friendly Design
- Works on Any Device: The best themes ensure your store looks great and works smoothly on phones, tablets, and desktops, so customers can customize on the go.
- Touch-Friendly Features: Customizing products on a phone? No problem. These themes have touch-friendly sliders and buttons to make the process easy.
3. Flexible Product Pages
- Custom Layouts: You can easily set up product pages that highlight all the customization options, with space for detailed descriptions and high-quality images.
- Multiple Variants: Whether it’s different sizes, colors, or materials, these themes make it simple for customers to pick exactly what they want.
4. Advanced Search and Filtering
- Smart Filters: Customers can quickly narrow down their choices with filters for price, color, product type, and more, making it easier to find the perfect item to customize.
- Powerful Search: An intuitive search bar helps customers quickly find specific products or customization options.
5. Seamless Integration with Apps
- App Compatibility: These themes play well with Shopify apps, letting you add extra features like product reviews, social sharing, or customer wishlists to enhance the shopping experience.
- Third-Party Tools: Easily integrate third-party apps for advanced customization, personalized recommendations, or upselling.
6. Beautiful, User-Friendly Design
- Modern and Clean Layouts: These themes are designed to be visually appealing and easy to navigate, keeping the focus on your products and the customization process.
- Visual Storytelling: Use images, videos, and content to tell the story of your custom products, helping customers connect with your brand.
7. High-Quality Image Support
- Image Uploads: Let customers upload their own images for product customization, with support for high-resolution pictures that will look great on the final product.
- Zoom and 360-Degree Views: Customers can take a closer look at their custom product, ensuring they’re happy with every detail.
8. Simple Checkout Process
- Streamlined Checkout: One-page checkout makes it easy for customers to complete their purchase without any hassle.
- Multiple Payment Options: These themes support various payment methods, including credit cards, PayPal, and Apple Pay, for a smooth transaction.
9. Marketing and Social Sharing Features
- Social Media Integration: Built-in sharing options make it easy for customers to show off their custom creations on social media, driving more traffic to your store.
- Promo Banners and Discounts: Highlight sales and special offers with promotional banners and discount features to boost sales.
10. Customer Reviews and Testimonials
- Review Integration: Showcase customer reviews and testimonials to build trust and highlight the quality of your custom products.
- User-Generated Content: Encourage customers to share photos of their custom products in use, adding social proof and inspiring other shoppers.
11. SEO and Fast Loading Times
- SEO-Friendly: These themes are built with SEO in mind, helping your store rank higher in search results.
- Speed Optimization: Fast-loading pages keep customers engaged, especially when customizing products online.
12. Global Reach and Multi-Currency Support
- Sell Anywhere: Support for multiple languages and currencies makes it easy to sell custom products to customers around the world.
13. Customer Support Features
- Live Chat and FAQs: Provide excellent customer support with live chat integration and FAQ sections to quickly address any questions or issues.
14. Analytics and Reporting
- Track Your Success: Built-in analytics and reporting tools help you understand customer behavior, monitor sales, and make informed decisions to improve your store.
Statistics about Custom Products That You Need To Know
- Rising Demand for Custom Products: A survey by Deloitte found that 36% of consumers expressed interest in purchasing personalized products or services. This growing trend is driven by the desire for unique, tailored experiences that reflect individual preferences (Deloitte).
- Willingness to Pay More: According to a study by Bain & Company, customers are willing to pay a 20% premium for personalized products, indicating that customization can drive higher revenue for businesses offering bespoke items (Bain & Company).
- Market Growth: The global market for personalized gifts is projected to reach $38.66 billion by 2027, growing at a compound annual growth rate (CAGR) of 8.8% from 2020 to 2027. This reflects the increasing popularity of customized products in the e-commerce space (Grand View Research).
- Consumer Expectations: A survey by Epsilon revealed that 80% of consumers are more likely to make a purchase when brands offer personalized experiences, highlighting the importance of customization in driving customer engagement and loyalty (Epsilon).
- Customization and Millennials: A report by SmarterHQ found that 70% of millennials are willing to let retailers track their browsing and shopping behaviors if it means receiving more personalized product recommendations, showing the value of customization for younger consumers (SmarterHQ).
These statistics underscore the growing importance of custom products in today’s e-commerce landscape, showing how personalization can enhance customer satisfaction, drive sales, and foster brand loyalty.
Custom products are becoming very popular these days with more shops offering print-on-demand products from books to mugs and t-shirts. There is a great opportunity for you to earn lots of money by selling custom products on your website. However, for this to become a reality, you might want to consider one of the best Shopify custom product themes for your website.
If you’re looking for one of the best Shopify custom product themes, then there are 5 options above. The one you choose will depend on your preference for what you want from the website. Which option from these best shopify themes list will you choose?
Conclusion: 5 Best Shopify Custom Product Themes
Picking the right Shopify theme for your custom products store is all about making the shopping experience as personal and enjoyable as the products you’re offering.
The best themes help your customers easily create and preview their own designs, whether they’re on a computer or their phone. Plus, they combine modern, stylish layouts with handy features like marketing tools, social sharing, and customer reviews.
With the right theme, you can create a store that not only looks great but also makes your customers feel special, keeping them coming back to design more of what they love.
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Can custom product themes impact my store’s loading speed?
Yes, it’s depending on how they are coded and the features they include. Optimizing images, using clean code, and minimizing external scripts can help maintain fast loading times.
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How can I ensure my custom product theme is mobile-friendly?
Prioritize responsive design principles and test your theme on various devices. Mobile optimization is crucial as a significant portion of online shoppers use mobile devices.
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How often should I update my custom product theme?
Regular updates are essential to maintain security, functionality, and compatibility with Shopify updates. Aim to review and update your theme at least once every few months or as needed.
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Can customers see a live preview of their customizations?
Yes, many top custom product themes offer live preview features, allowing customers to see their changes in real-time before making a purchase.
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Are these themes mobile-friendly?
Absolutely! The best Shopify custom product themes are fully responsive, ensuring that customers can easily customize products on any device, including smartphones and tablets.
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Can I customize the product page layout?
Yes, these themes offer flexible product page layouts, letting you showcase customization options, product details, and high-quality images in a way that suits your brand.
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How do these themes handle image uploads for customization?
Many themes allow customers to upload their own images for use in product customization, with support for high-resolution files that look great on the final product.
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Can I integrate apps for additional customization features?
Yes, the best themes are compatible with a wide range of Shopify apps that can enhance the customization process, such as apps for advanced product personalization, reviews, or social sharing.
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Are these themes SEO-friendly?
Yes, the top Shopify custom product themes are designed with SEO in mind, offering clean code, customizable meta tags, and fast loading times to help your store rank better in search engines.
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Can customers save their custom designs for later?
Some themes offer wishlist or save-for-later features that allow customers to save their custom designs and return to complete their purchase later.
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What payment options do these themes support?
Shopify custom product themes support a variety of payment gateways, including credit cards, PayPal, Apple Pay, and more, ensuring a smooth checkout experience.
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Can I use these themes to sell both custom and pre-made products?
Yes, these themes are flexible enough to allow you to sell both custom and standard products within the same store, offering different customization options as needed.
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Can I offer discounts or promotions on custom products?
Yes, these themes typically include features for setting up discounts, promotions, or special offers on custom products, helping you drive more sales.
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