16 Best Converting Shopify Themes [Jul, 2024]
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16 Best Converting Shopify Themes [Jul, 2024]

Last modified: July 15, 2024

best converting
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# Image Name
Palo Alto
Palo Alto
Grid Theme
Grid Theme
Retailer Multipurpose Fastest Converting Shopify Themes
Retailer Multipurpose Fastest Converting Shopify Themes
Shoptimized™ - Highest Converting Shopify Theme
Shoptimized™ - Highest Converting Shopify Theme
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When you run a Shopify store, the ultimate goal is to make money, right? To do that, you need one of the best converting Shopify themes. These themes are designed to give your users an awesome shopping experience that leads them to take action—whether it’s making a purchase, signing up, or any other conversion that boosts your business.

The better your site converts, the more valuable it becomes. Imagine earning a steady income from your site or even selling it for a hefty profit if you ever decide to move on. The key is a theme that not only looks great but also drives those crucial user actions.

What To Look For In The Best High-Converting Shopify Themes

Only about 22% of online businesses are satisfied with their conversion rate. The average conversion rate is approximately 2-3%. However, the best 10% of online businesses can see conversions of about 10-12%.

There are many things that make a website good for converting visitors. Speed is a critical element for converting. For every second that it takes for your website to load on a browser, you lose about 7% of your revenue. The average load time for a website is about 8-9 seconds. Therefore, the average website is losing about half of its potential revenue.

There are numerous apps that can help with loading speed. However, if you don’t have a good theme, then you can sometimes be paying extra for something that you don’t need. A good theme will have been designed with speed in mind.

Another great way to improve conversions is to create a design that draws the attention of the audience to call to action. A good call-to-action can have a significant impact on your conversion rate. There are many ways to draw the attention of your audience to particular areas of your website. Firstly, you can change the size of the text, the color of the buttons, or perhaps where it is located on the website.

Best Shopify Themes for Conversions

You can also help conversions with better navigational options on your website. Users want to get where they want to go on your website within two or three clicks. However, you can also improve conversion rates through great videos, images, and storytelling. Finally, you can build conversions by adding trust factors to your website.

There are numerous options if you’re looking for the best converting Shopify themes. We've gathered some of our top favorites here.

Key Takeaways
Effective Shopify themes enhance user experience, leading to higher conversion rates and increased sales.
A well-designed call-to-action (CTA) is crucial, guiding visitors toward making a purchase or another desired action.
Incorporating elements of trust, visual appeal, and storytelling can make a Shopify theme more engaging and persuasive.

Best Converting Shopify Themes List:

Filter between free and paid

Pop - Inactive


Pop is a free theme available on Shopify that helps customers progressing through the purchasing journey. There are two different styles that look great on any device or screen resolution and can really set a professional tone for your business. The minimalist design makes the theme super SEO friendly, and the speed it can load will impress guests.

The sidebar menu helps you to organize websites and navigation for better user experiences and the slide-out cart is an excellent feature that can help customers add items to shopping baskets without leaving a product’s page. Product images can also be seen in greater detail with the great zoom feature.

Pop Highlights:

  • Display products on your homepage with a beautiful slideshow.
  • Excellent for mobile-first businesses, and those looking to offer customers a great customer experience.
  • A free theme, so great for those on a limited budget.
  • SEO friendly, so will rank well on Google and other search engines.

Jumpstart - Inactive


If you’re looking for a website that converts a lot of the visitors that come to it, then you might want to consider Jumpstart. What is really good with Jumpstart, is that it is a free Shopify theme. This is great if you’re on a budget.

The theme includes plenty of whitespace, adding to the minimalist design elements that you can expect from such a great Shopify theme. This whitespace allows you to focus the attention of visitors to specific call-to-actions. It also allows you to have a faster website, meaning that user experiences will be improved and ranking on search engines will be higher.

There are two great features that will help build trust with your audience and help to increase conversions. The first is a slideshow feature that allows you to showcase your brand’s story or feature images/services. There is also a great ‘as seen on’ feature that allows you to connect products/services/your brand to recent media exposure.

In addition, you can help conversions with a great video that you can showcase on your homepage. This can be great for displaying videos about products/services or your brand’s story. To help with the website’s speed, you don’t have to worry about hosting the video on the Shopify servers, you can do it from YouTube and Vimeo. This helps you to extend the reach of your business while also keeping your website fast.

JumpStart Highlights:

  • Optimized for search engines, so you can start to rank on Google and other search engines.
  • Drop down navigation support, making it easier for customers to find their way around your store.
  • A responsive design, so your site will work well on any device.
  • Free stock images from Burst, so you can be sure of professional images on your site.
Keep Reading

More Information About Picking Shopify Themes That Convert

E-commerce Conversion Rates: Real-World Data

Understanding e-commerce conversion rates is so important for any online retailer aiming to measure performance and identify areas for improvement. Here are some key insights and benchmarks based on recent real-world data:

  1. Overall Averages:
    • The average global e-commerce conversion rate is approximately 2.58%, with the U.S. slightly lower at 2.57%​ (Mailmodo)​.
    • On Shopify specifically, the average conversion rate is around 1.4%. If your rate is above 3.3%, you’re in the top 20% of all Shopify stores​ (Shopify)​.
  2. Industry-Specific Rates:
    • Food & Beverage: Leads the pack with an impressive conversion rate of 6.11%.
    • Beauty & Personal Care: Follows closely with a rate of 4.71%.
    • Multi-Brand Retail: Boasts a conversion rate of 4.23%.
    • Pet Care & Veterinary Services: Holds a solid rate of 3.76%.
    • Consumer Goods: Has a conversion rate of 3.28%.
    • Fashion, Accessories, and Apparel: Achieves a rate of 3.17%.
    • Luxury & Jewelry: Lower at 1.2%.
    • Home & Furniture: The lowest at 0.79%​ (Oberlo)​​ (Mailmodo)​.

stats on ecommerce conversion rates

  1. Factors Influencing Conversion Rates:
    • Traffic Sources: Websites with traffic primarily from social media or existing customers typically have higher conversion rates compared to those relying on first-time visitors from ads or blog traffic​ (Speed Commerce)​.
    • Product Pricing: Lower-priced products tend to have higher conversion rates due to less consideration time required from consumers​ (Speed Commerce)​.
    • User Engagement: High engagement on product pages significantly boosts conversion rates. A seamless user experience, including easy navigation and fast load times, also plays a crucial role​ (Speed Commerce)​.
  2. Device Impact:
    • Conversion rates are significantly higher on desktops compared to smartphones, primarily due to better usability and the nature of browsing on mobile devices​ (Mailmodo)

Some Ways to Improve Your Conversion Optimization

  1. Enhance Your Product Pages:
    • 85% of shoppers consider detailed product information and high-quality images as crucial factors in their purchasing decisions. Providing comprehensive and visually appealing product pages can significantly boost conversions.
  2. The Power of Free Shipping:
    • Offering free shipping can be a game-changer. 93% of online shoppers are more likely to buy more when free shipping is available. It’s a top incentive that can increase your purchase volumes.
  3. Livestream Selling Success:
    • Livestream selling is incredibly effective for luxury goods, boasting an impressive 70% conversion rate. This innovative approach can drive significant sales and engagement for high-end products.
  4. Impact of Personalization:
    • Personalization is key to driving revenue. Brands that effectively personalize the shopping experience see a 40% increase in revenue compared to those that do not. Tailored experiences lead to higher customer satisfaction and loyalty.
  5. Desktop Still Leads:
    • While mobile shopping is popular, desktop conversion rates are 1.7 times higher than those on smartphones. Ensuring a seamless desktop experience is essential for maximizing conversions.

These statistics highlight crucial areas where e-commerce businesses can focus their efforts to optimize conversions and drive growth. By enhancing product pages, offering free shipping, leveraging livestream selling, personalizing experiences, and optimizing for desktop, you can achieve significant improvements in your e-commerce performance.

The Importance of Personalization

While having a fast and visually appealing website is crucial, let’s not forget the power of personalization. Modern consumers expect tailored experiences. A theme that allows for personalized product recommendations or content can significantly boost conversions.

Imagine a first-time visitor landing on your site and immediately seeing products that align with their search history or preferences. It’s like walking into a store where the shelves have been arranged just for you. This level of personalization can be a game-changer in converting browsers into buyers.

The Role of A/B Testing

If you’re serious about optimizing your Shopify store, A/B testing is a must, yet it’s often overlooked. Some of the best-converting Shopify themes come with built-in A/B testing features. This enables you to experiment with different elements—be it CTA buttons, product images, or even entire landing pages—to see what resonates most with your audience.

The data you collect from these tests can provide invaluable insights into user behavior and preferences, allowing you to make data-driven decisions that improve conversions over time.

Analytics and Reporting: Know Your Numbers

You can’t manage what you can’t measure. Having built-in analytics and reporting features in your Shopify theme can give you a leg up. These tools can offer insights right within your Shopify dashboard, helping you understand key performance indicators like traffic sources, bounce rates, and cart abandonment.

Knowing these metrics allows you to pinpoint where you’re losing potential customers and take corrective action. For instance, if you notice a high cart abandonment rate, you might consider implementing a more streamlined checkout process.

Trust Factors: More Than Just Reviews

This post touches on adding trust factors to your website, but let’s expand on that. Beyond customer reviews and testimonials, consider adding trust badges, especially near the checkout button. These could be SSL certificates, money-back guarantees, or free shipping badges. Also, displaying social proof like “X number of people are looking at this product” can create a sense of urgency and FOMO (Fear of Missing Out), nudging the visitor closer to a purchase.

By incorporating these additional elements into your Shopify theme selection criteria, you’re not just choosing a “good-looking” theme; you’re opting for a comprehensive solution that addresses multiple facets of the online shopping experience.

Optimizing Conversion Rates With Shopify Themes

Speed and Performance

We have always emphasized the importance of website speed and performance in the eCommerce landscape. A swift and responsive website is a cornerstone for enhancing user experience and boosting conversion rates.

Highlight the critical role of optimized code and lightweight design in ensuring your Shopify store loads quickly, retaining potential customers and enhancing user engagement.

Intuitive Navigation

Our expertise in digital marketing has taught us the invaluable role of intuitive navigation in eCommerce. A well-structured, user-friendly interface ensures that visitors can easily find their desired products, leading to increased sales and reduced bounce rates.

Focus on simplifying the navigation process, making it seamless and intuitive to enhance user satisfaction and conversions.

Visual Appeal

Visual elements are pivotal in capturing and retaining the attention of visitors. This can be done by integrating high-quality images, videos, and interactive elements that not only make the website aesthetically pleasing but also communicate the brand’s narrative effectively.

The visual appeal is intricately linked to user engagement, and we meticulously craft visual elements to resonate with the target audience.

Mobile Responsiveness

In a world where mobile commerce is rapidly ascending, ensuring that your Shopify store is mobile-responsive is not an option but a necessity. Optimize the website’s layout, design, and elements to adapt seamlessly across various devices, offering a consistent and engaging user experience.

Mobile responsiveness is not just about visual appeal but also about functionality, ensuring that mobile users can easily navigate and complete purchases.

Conclusion: 16 Best Converting Shopify Themes

You want to make money from your Shopify store. That is why you’ve got to use one of the best converting Shopify themes. The above themes can be used for numerous business models, of different sizes, but they will all help you turn more visitors into paying customers or subscribers on your mailing list. Which theme will you choose?

  • How Much is too Much Text on a CTA Button?

    Your CTA shouldn’t be too long. Your call to action should be as short as possible but needs to include ownership for the reader, action and urgency. This can be done well within as little as two-three words and no more than six words. Any longer than this and you will lose conversions and waste potential revenues.

  • How CTA Affects Conversion

    The CTA can have a massive impact on the conversion of a website. Everything from the position of the call to action to its wording and even the colour can affect the conversion rate of your website. Different themes on Shopify can have CTAs that have different factors. There is no unique CTA that performs better, it all depends on the audience of the website.

  • What does CTA Stand for?

    CTA stands for call to action. It is the tool that is used to get those visiting a website to take action. The action being made can be anything from subscribing to a mailing list to completing a purchase on a website. CTA’s are very effective at driving revenues on websites and can be changed to improve conversions.

  • What is CTA in Marketing?

    CTA in marketing is also known as a call to action. It is the tool used by marketers and website designers to get the audience to take action on a website page. It can include anything from asking the reader to subscribe to a mailing list or to make a purchase. The CTA can include a button, image or just be plain text on the website page.

  • What is a Call to Action in Marketing?

    A call to action in marketing is a term used to describe a tool that calls the audience to take action on a page. The call to action can be anything from asking the audience to subscribe to a mailing list to making a purchase. Call to actions can include buttons, images or just plain text. Improving your conversion rate often includes changing the call to action.

  • What Is a Call to Action in Writing?

    A call to action in writing is the text that is used to persuade the audience to take action on a website page. Text can be included within a button or plain on a page. If it is included as just a line of text on the website, it is often inbetween two paragraphs. There are numerous ways that calls to action can be utilised and what they can say.

  • What is a Call to Action?

    A call to action is an area of a website page where the visitor is instructed and encouraged to take any action that benefits the website’s owner. For instance, ‘Add To Cart’ and ‘Buy Now’ are classic examples of call to actions. Call to actions can be short or long and appear as a button or simple text link. Optimizing a call to action can result in more conversions.

  • What is CRO in Marketing?

    CRO is also known as Conversion Rate Optimization. It is the process of changing a website/page to maximize the number of visitors that will convert. A conversion can be anything from following you on Facebook to buying a product. It all depends on your goals and what you would like the page to do. Page design, purchasing processes and speed of the website can often make huge changes in this area.

  • What Shopify Theme Works Best with Oberlo?

    Oberlo is a great app that allows you to use AliExpress to build an effective online dropshipping store. You can perform numerous tasks with the app and it is free. Oberlo is so good in that it will work with any Shopify theme that you install on your website from the Shopify theme store or a professionally built theme like Booster.

  • What is the Average Online Store Conversion Rate?

    The average online store conversion rate depends on many factors. The niche of the business, the location of the business and other elements can completely impact what you can expect the average online store conversion rate to be. Taking a mean account of all websites, the average seems to be around 3-3.5% or one in every 30 visitors to your website will convert.

  • How to Calculate Facebook Conversion Rate

    You can calculate the Facebook conversion rate by taking the number of people who have liked your campaign or made a purchase (depending on your Facebook goals) by the number reached by your advert. Facebook adverts don’t tend to have a very high conversion, sometimes it can be as low as one, but for the cost, it can be very lucrative.

  • How to Calculate Conversion Rate Email Marketing

    Conversion rate email marketing is worked out by taking the number of people from the email marketing list that made a purchase from a campaign and dividing it by the number of people who were sent the message. You must use the total list of the ones who received the email to find the conversion rate for an email marketing campaign and not those who clicked through on an email.

  • What is Conversion Rate Optimization?

    Conversion rate optimization is the process of changing a marketing campaign or page design so that it converts more visitors into subscribers or customers. There are many aspects of conversion rate optimization such as minimizing the process of buying to changing the design of your website. Even the loading speed of your page is really important.

  • What is a Good Conversion Rate?

    Many factors are considered to affect conversion. Websites operating in the UK tend to have a higher conversion rate than those in the US. Some industries have better conversions as do those that sell fewer products. However, generally speaking, you should aim for a conversion rate that is higher than 3%. This means about one in every visitors will complete a transaction.

  • What is the Conversion Rate?

    The conversion rate is the number of visitors to a website that have visited the website and then bought a product on the site or subscribed to a mailing list. You can test a conversion rate based on product, landing page or an entire site. Segmenting the conversion rate depending on the page can often showcase where you might need to focus on changes.

  • How to Calculate Conversion Rate

    Conversion rate is calculated by taking the number of people who performed an action (like subscribe or bought a product) and dividing it by the number of visitors to a website. It should use the number of users, not the number of sessions on a website as some people will leave a website to come back later (abandoned cart emails, for example). This will give a figure that should be less than 1. This number can then be multiplied by 100 to give a percentage.

  • How does Shopify Calculate Conversion Rate?

    Shopify uses the number of people who have purchased on a website and then divides that by the number of people who have visited the store. The number that is given should be less than one. This number is then multiplied by one hundred and this gives a percentage. Depending on the niche, it will often be between 1-5%.

  • What is a Good Conversion Rate on Shopify?

    There are variances between niches on what can be considered a good conversion. It also depends on your area of selling. UK websites have higher conversion rates than US websites. The average conversion tends to be around 3-3.5%. But some sites can have conversions that have rates above 10%. It all depends on the design of your website and your marketing.

  • How to Increase Conversion Rate on Shopify

    You can improve your conversion rate on Shopify through several techniques. This starts by using marketing that targets the best audience for your product/service and ends with the design of your website. You can use videos, call-to-actions in the right place and good colors throughout your theme design. Different themes have specific items that can help you build a better website for conversion.

  • Does Shopify have any Data on Best Converting Themes

    Shopify doesn’t keep any data on what converts best on any website. And it would be really difficult to monitor and may breach data protection laws. Sometimes, however, it will conduct surveys with the permission of the website owners. The theme that you use is really important because they will have elements that have been included to help them convert. However, you can surmise what themes are best by which are being used by successful brands.

One thought on “16 Best Converting Shopify Themes [Jul, 2024]”
  1. Avatar for Alan Alan says:

    booster is crap, try to mention Beloria, turbo or plak, those are the best

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