Shopify Grow Plan Review: Is It Actually Worth $79 a Month?

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What Is the Shopify Grow Plan?

Shopify Grow (formerly called just “Shopify”) is the mid-tier plan in Shopify’s lineup. It’s built for small to midsize businesses that are selling consistently and need better data, lower transaction fees, and more user accounts.

Price:

• $105/month (month-to-month)
• $79/month if billed annually

Includes:

• 5 staff accounts
• Lower credit card fees (1.9% vs 2.9% on Basic)
• Standard reports
• Inventory across multiple locations
• Better international sales tools
• Gift cards, discounts, and abandoned cart recovery
• POS (in-person sales) features

Real-World Example: When to Upgrade to Grow

Let’s say you’re on the Basic plan, making around $5,000/month in sales. Here’s how the math plays out just on credit card fees alone:

• Basic plan: 2.9% of $5,000 = $145
• Grow plan: 1.9% of $5,000 = $95
• Savings: $50/month — and that’s just in fees.

You’re already saving $50, and the Grow plan only costs $79/month.
Add in better reports, more logins for your team, and you’re suddenly making way more informed, profitable moves.

Best time to upgrade:

• You’re consistently pulling in $4,000+ in monthly revenue
• You’re working with at least one other team member
• You’re doing marketing that needs feedback from reports (email, SEO, paid ads)

Who the Grow Plan Is Perfect For

This plan is made for:

• Growing eCommerce brands with real momentum
• Creators/influencers who’ve turned their merch into a revenue stream
• Retailers managing multiple channels (storefront, TikTok Shop, Meta, etc.)
• Boutique brands scaling operations and hiring help
• DTC startups needing analytics but not enterprise tools

Real example:
A vintage streetwear shop doing ~$7,500/month on Shopify and Instagram. They use:

• 3 staff accounts (owner + fulfillment + marketing)
• Reports to track best-selling items weekly
• POS to sell at local markets

They saved $60+/month just in fees—and finally started making smarter ad decisions because reports gave insight into returning customers.

When You’ve Outgrown Shopify Grow

The moment you hit certain scaling benchmarks, Grow starts to feel… tight.

Signs it’s time for Advanced:

• You’re doing $25,000+/month in revenue
• You need custom reports (Grow only gives you standard)
• You have 8+ team members
• You want third-party calculated shipping rates
• You manage international storefronts or large inventories

Example:
A handmade beauty brand doing $35k/month switched from Grow to Advanced because:

• They needed granular reporting on product returns and lifetime value
• Their fulfillment team had outgrown the 5-user limit
• They were shipping globally and needed live carrier rates

Their words? “Grow helped us get here—but Advanced helped us scale beyond it.”

Pros and Cons of the Shopify Grow Plan

Pros

• Lower fees = real savings if you’re earning $4k+/month
• Reporting features that help you actually grow smart
• 5 staff accounts = room to build a team
• POS access for retail/markets/pop-ups
• Great middle-ground between Basic and Advanced

Cons

• No custom reports (still kinda limited insight if you’re data-hungry)
• Still capped at 5 staff—might be tight for a fast-scaling team
• $79/month might feel heavy if you’re not selling regularly
• No shipping rate customization (a big deal if you offer free or live rates)

Final Verdict: Is Shopify Grow Worth It?

YES — If you’re selling $4K+/month and want better tools.

Shopify Grow is the plan that bridges the gap between “beginner” and “big brand.” It saves you money, gives you smarter data, and lets you build with a small but solid team. It’s where things start to feel legit.

If you’re still getting traction? Start with Basic.
If you’re doing big numbers or running a full ops team? Go Advanced.
But if you’re right in the messy middle—that’s Grow’s sweet spot.

Final Word: Shopify Grow Plan in One Sentence

If you’re making money and tired of being held back by Basic’s limits, Grow is the plan that scales with you—until you outgrow it.