The Shopify Grow plan costs $79 per month on an annual billing cycle, or $105 per month if you pay month-to-month. It sits between Basic ($39/month annual) and Advanced ($299/month annual) in Shopify’s current pricing lineup. The Grow plan is built for store owners who are past the startup phase, selling consistently, and starting to hit the limits of what Basic can do.

If your store is doing a few thousand dollars a month in revenue, Basic’s higher transaction fees and limited staff accounts start working against you. Grow fixes both of those problems and adds reporting tools that help you make smarter decisions about inventory, marketing, and growth.

This review covers exactly what the Shopify Grow plan includes, how much revenue you need before the upgrade pays for itself, and when it’s time to move past Grow to something bigger.

Key Takeaways

What Is the Shopify Grow Plan?

Shopify Grow (formerly called just “Shopify” before the 2023-2025 rebrand) is the mid-tier plan in Shopify’s current lineup. It replaced the old “Shopify Standard” plan and targets small to midsize stores that need better data, lower processing fees, and more team access.

The plan was renamed and repriced from the legacy Standard plan ($79/mo) to the current Grow plan ($79/mo annual, $105/mo monthly), with a few added features: 5 staff accounts (up from 3 on old Standard), 5 inventory locations (up from 3), and the same competitive processing rates.

Shopify Grow Plan Features

Here is the full list of what the Grow plan includes:

  • 5 staff accounts (Basic only gives you 2, making Grow worth it the moment you hire a VA or fulfillment helper)
  • Credit card rates of 1.9% + 30 cents for online sales via Shopify Payments (vs. 2.9% + 30 cents on Basic)
  • In-person card rate of 2.6% + 10 cents via POS (vs. 2.7% + 10 cents on Basic)
  • Standard reports covering sales by product, traffic sources, returning customers, and more
  • Up to 5 inventory locations (retail, warehouse, 3PL, pop-up) vs. 2 on Basic
  • International selling tools including market-specific pricing, local domains, language settings, and duties/import tax calculation
  • Gift cards, discount codes, and abandoned cart recovery
  • Shopify POS Lite for selling in person at markets, pop-ups, or retail locations
  • Shopify Shipping discounts up to 88% off carrier rates
  • Third-party transaction fee of 1% if you use a payment gateway other than Shopify Payments (vs. 2% on Basic)

What Grow does NOT include:

  • Custom report builder (Advanced and Plus only)
  • Third-party calculated shipping rates at checkout (Advanced and Plus only)
  • Checkout extensibility/custom branding (Plus only)
  • More than 5 staff logins (Advanced gives you 15)

Shopify Grow Plan Pricing

The pricing breaks down like this:

  • $79/month billed annually (you pay $948 upfront for the year)
  • $105/month billed month-to-month

That $26/month difference adds up to $312 per year, so annual billing is worth it if you’re committed to Shopify for at least 12 months. If you’re still evaluating whether Shopify is right for you at all, our getting started with Shopify guide walks through the platform basics before you commit to a paid plan.

Grow Plan vs Basic Plan: What Changes

The jump from Basic to Grow changes how your store operates day to day. Here is a direct comparison of the features that matter most:

Staff accounts: Basic gives you 2 staff logins. Grow gives you 5. If you work with a virtual assistant, a fulfillment person, or a marketing freelancer, you’ll hit Basic’s limit fast.

Credit card processing fees: This is the biggest financial difference. Basic charges 2.9% + 30 cents per online transaction. Grow drops that to 1.9% + 30 cents, a full percentage point lower. On a $50 order, that’s 50 cents. Across hundreds of orders per month, it adds up quickly.

Inventory locations: Basic supports 2 locations. Grow supports 5. If you sell from a physical store, a warehouse, and ship from home, Basic’s cap becomes a real operational problem.

Reporting: Basic gives you overview dashboards covering total sales, sessions, and returning customer rate. Grow adds standard reports that break down performance by product, channel, traffic source, and time period. You can see which products sell best on weekdays vs. weekends, or which marketing channel drives the most repeat buyers.

In-person selling: Both plans include Shopify POS Lite, but Grow’s lower in-person card rate (2.6% + 10 cents vs. 2.7% + 10 cents on Basic) saves a bit if you sell at markets or events.

International selling: Both plans support international domains and currency conversion, but Grow adds duties and import tax calculation, which matters if you ship internationally.

Third-party transaction fees: If you use a payment processor other than Shopify Payments, Basic charges 2% per transaction. Grow cuts that to 1%. For high-volume stores on PayPal or a local gateway, this alone can justify the upgrade.

Real-World Example: When the Upgrade Pays for Itself

The math on upgrading from Basic to Grow is straightforward. The Grow plan costs $40/month more than Basic on annual billing ($79 vs. $39). The only question is how much revenue you need before the lower processing fees cover that difference.

Let’s run the numbers at three revenue levels:

At $3,000/month in sales:

  • Basic processing: 2.9% of $3,000 = $87
  • Grow processing: 1.9% of $3,000 = $57
  • Fee savings: $30/month
  • Extra plan cost: $40/month ($79 - $39)
  • Net result: You’re paying $10/month more on Grow. Not worth it for fees alone, but if you need the extra staff accounts, reporting, or inventory locations, it could still make sense.

At $5,000/month in sales:

  • Basic processing: 2.9% of $5,000 = $145
  • Grow processing: 1.9% of $5,000 = $95
  • Fee savings: $50/month
  • Extra plan cost: $40/month
  • Net result: You save $10/month on Grow. The plan pays for itself.

At $10,000/month in sales:

  • Basic processing: 2.9% of $10,000 = $290
  • Grow processing: 1.9% of $10,000 = $190
  • Fee savings: $100/month
  • Extra plan cost: $40/month
  • Net result: You save $60/month on Grow. Staying on Basic is costing you money.

The breakeven point lands right around $4,000/month in revenue. Below that, Basic usually makes more financial sense. Above it, you’re leaving money on the table by not upgrading. For a deeper look at the total cost picture (apps, themes, domains, transaction fees), see our breakdown of how much a Shopify website actually costs.

Best times to make the switch:

  • You’re consistently bringing in $4,000 or more in monthly sales
  • You’re working with at least one other person who needs store access
  • You’re running marketing campaigns and need reporting data to measure what’s working
  • You manage inventory across more than 2 locations

Who the Shopify Grow Plan Is Best For

The Grow plan fits a specific type of store owner: someone past the testing phase and actively building a business. Here’s who gets the most value from it:

  • Growing eCommerce brands with steady sales, where you’re not guessing whether this will work anymore and you’re optimizing what’s already working
  • Creators and influencers selling their own products, including merch lines, digital products, or branded goods that generate consistent monthly revenue
  • Multi-channel sellers: if you’re selling through your storefront plus TikTok Shop, Instagram, Meta, or Amazon, Grow’s reporting helps you see which channels perform best
  • Small teams: boutique brands, husband-and-wife operations, or solo founders who’ve hired their first VA or fulfillment helper
  • Stores doing both online and in-person sales, where the POS features and lower in-person rates matter if you sell at farmers markets, craft fairs, or pop-up events
  • Multi-location businesses: anyone managing inventory across a retail shop, a home office, and a 3PL warehouse will quickly outgrow Basic’s 2-location cap

Here’s a real example: a vintage streetwear shop doing about $7,500/month across Shopify and Instagram. They use 3 of their 5 staff accounts (owner, fulfillment, and marketing), they check reports weekly to track best-selling items, and they use POS to sell at local markets on weekends. They save over $60/month in fees compared to Basic, and the reporting data helped them cut underperforming ad spend by identifying which products actually drive repeat purchases.

When You’ve Outgrown the Shopify Grow Plan

At a certain point, Grow starts feeling too small. The 5-staff cap, the lack of custom reports, and the absence of third-party shipping rates all become real limitations.

Here are the signs it’s time to move to Shopify Advanced:

  • You’re doing $25,000 or more per month in revenue (the fee savings on Advanced become significant at that volume)
  • You need custom reports. Grow only offers standard report templates, which won’t cut it if you want to track metrics like customer lifetime value, product return rates, or cohort analysis
  • You have more than 5 team members who need store access (Advanced gives you 15)
  • You want third-party calculated shipping rates at checkout, including live carrier rates from UPS, FedEx, or DHL
  • You’re managing international storefronts or large product catalogs that require more granular inventory and fulfillment tools

Real example: a handmade beauty brand doing $35,000/month switched from Grow to Advanced because their fulfillment team had outgrown the 5-user limit, they needed detailed reporting on returns and customer lifetime value, and they were shipping globally and needed live carrier rates at checkout. The upgrade cost more per month, but the operational improvements and fee savings at their volume made it worth it. For a feature-by-feature look at that decision, read our Shopify Grow vs. Advanced comparison.

Pros and Cons of the Shopify Grow Plan

Pros

  • Lower transaction fees with real savings once you’re above $4,000/month in sales
  • Standard reports with enough data to make informed decisions about products, marketing, and inventory
  • 5 staff accounts, room to bring on help without sharing login credentials
  • 5 inventory locations, which is a major upgrade over Basic’s 2-location cap
  • POS access to sell at retail locations, markets, and pop-ups with lower in-person rates
  • Good middle ground: you get meaningfully more than Basic without paying Advanced prices
  • International tools including duties and import tax calculation, multi-currency, and market-specific domains
  • Lower third-party transaction fees (1% vs. 2% on Basic) if you use an external payment gateway

Cons

  • No custom reports: you’re limited to Shopify’s standard report templates, which feels restrictive if you want to track specific metrics like cohort retention or LTV
  • 5-staff cap: if your team grows past 5, you’ll need Advanced ($299/month) just for the extra logins
  • $79-105/month adds up: if your sales are inconsistent or seasonal, the fixed monthly cost can eat into margins during slow periods
  • No third-party shipping rates: you can’t show live carrier-calculated rates at checkout, which matters for stores with international delivery or free shipping thresholds
  • No advanced checkout customization: checkout extensibility features are reserved for Shopify Plus

Try Our Shopify Transaction Fee Calculator

Not sure how much you’d save by switching plans? Use the calculator below to plug in your monthly revenue and see exactly how fees compare between Basic, Grow, and Advanced.

Final Verdict: Is the Shopify Grow Plan Worth It?

Yes, if your store is doing $4,000 or more per month in sales on annual billing ($79/mo). At that revenue level, the lower credit card fees alone cover the difference between Basic and Grow. Everything else (the extra staff accounts, the standard reports, the better international tools, the 5 inventory locations) is effectively free at that point.

If you’re still building up to consistent sales, stick with Basic. There’s no reason to pay more until the math works in your favor.

If you’re doing $25,000+ per month and bumping into Grow’s limits on reporting, staff accounts, or shipping options, it’s time to look at Advanced.

But for stores in that $4,000 to $25,000 per month range, the Shopify Grow plan is the right fit. It gives you better tools without the price tag of plans built for large-scale businesses.

For a side-by-side breakdown of every tier, see our full guide to Shopify plans and pricing, or compare Basic vs Grow side-by-side if you’re weighing whether to upgrade.