Speed is an important part of a customer’s experience in your store. A fast website indicates a trust-able brand that invests in its website. And this view is shown in revenue. For every second it takes for a site to load, you will lose 7% of your revenue. Therefore, a fast site leads to better revenues and more profit. That is why, most brands need to utilize at least one of the numerous Shopify page speed apps.

Normal sites are often not optimized for speed. There are several factors that can influence speed. One of the most common problems with speed is image size. Images take up a lot of memory and so take a long time to download. Generally speaking, some images can make websites load in three seconds, which can often mean that 40% of your audience has left.

Another common problem is website code. Themes that have been poorly coded can take longer to load on a browser. You can adjust the liquid, HTML, and CSS to improve site speeds.

What Do Shopify Page Speed Apps Do?

Basically, Shopify page speed apps make your site faster. This is done by reducing the code and memory necessary to load your pages. How each app achieves this is different. For instance, some page speed apps will just reduce image sizes, while others will reduce coding.

This has numerous benefits to your site. We’ve mentioned that they can help improve sales by increasing the conversion rate, revenues and profits. However, speed is an important SEO aspect. Google will rank your site higher when you’re faster, and this can lead to significantly higher traffic volumes.

The end result will lead to more sales, revenue, and profits again.

Finally, you can build better reviews for your brand because the shopping experience of customers will be better.

Key Takeaways
1
Speed is key for a customer’s experience, with faster websites indicating trustworthy brands and leading to increased revenue.
2
A common issue affecting speed is large image sizes; optimizing images can significantly improve page load times.
3
Shopify page speed apps enhance site speed by reducing code and memory needed, benefiting SEO and customer experience.

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