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Website Design in 2025: 10 Things That Are Totally Out of Style (And What to Do Instead)
Last modified: April 28, 2025
Trends fade fast—especially in web design. What looked sleek two years ago now screams “theme.” And if your site still feels like it’s stuck in 2018, you’re not just losing attention—you’re leaking conversions.
Today’s web users want sites that feel smart, soft, fast, and intentional. The bar is higher. The scroll is faster. And “modern” isn’t enough—it needs to feel alive.
Let’s break down the design elements that are officially out in 2025—and what to swap in instead to keep your Shopify site, portfolio, or digital brand fresh and high-converting.
1. Hard Drop Shadows
Why it’s out:
Harsh, dramatic shadows feel clunky and artificial. They scream outdated skeuomorphism and ruin modern minimal layouts.
Do this instead:
Use soft, ambient shadows with high blur and low opacity. Or better: lean into layering and depth through subtle elevation and color gradients.
2. Carousels That Auto-Slide
Why it’s out:
People scroll faster than your carousel rotates. Plus, it creates a control issue. It’s like your site is grabbing the mouse from their hand.
Do this instead:
Design stacked, scrollable content blocks. Give users full control—and make each block scroll-worthy.
3. Popup Overload
Why it’s out:
When 3 popups attack the moment your homepage loads—email signup, cookie policy, and a 10% discount—you’re not converting. You’re repelling.
Do this instead:
Use intent-based modals. Trigger popups only when a user scrolls halfway, shows exit intent, or clicks on something curiosity-driven. Keep it vibe-aware.
4. Full-Screen Sliders With Stock Photos
Why it’s out:
Overused. Generic. Looks like a theme demo, not a real brand. Stocky hero sliders rarely say anything real.
Do this instead:
Swap it for a statement visual + bold headline combo. Use motion, texture, or product-in-action footage instead of canned lifestyle fluff.
5. Generic Call-to-Action Buttons
Why it’s out:
“Click Here.” “Shop Now.” Snoozefest. You’ve got 0.5 seconds to make someone care.
Do this instead:
Use contextual CTA copy. Try:
- “Steal the Look”
- “Let’s Get Ritualistic”
- “Build Your Set”
Match the tone of your brand—and talk like a human.
6. Cluttered Navigation Menus
Why it’s out:
Too many nav links = decision fatigue. Mobile-first design makes multi-level menus a nightmare.
Do this instead:
Use condensed nav with expandable menus or mega menus for large inventories. Prioritize your top 4–5 flows, and move the rest to footers or secondary links.
7. All-Caps Body Text
Why it’s out:
It’s hard to read. Aggressive. Feels like shouting in Helvetica.
Do this instead:
Use sentence case for body text and save all-caps for microcopy, button labels, or section headers (and only in moderation). Pair with soft kerning and chill line height.
8. Slow-Loading Product Pages
Why it’s out:
Nobody’s waiting more than 3 seconds for your moisturizer photos to load. High-res is not an excuse for bad compression.
Do this instead:
Lazy-load images. Use WebP or AVIF formats. Optimize your stack. And preload assets that actually sell (first image, first variant, top CTA).
9. Cheesy Micro-Animations
Why it’s out:
Wiggling buttons, spinning icons, pointless hover effects—they’re more annoying than delightful now. The novelty’s worn off.
Do this instead:
Use micro-interactions with purpose: a button press that gives feedback, a smooth fade on scroll, or hover states that offer info, not fluff.
10. Social Feed Widgets in the Footer
Why it’s out:
Nobody’s checking your Instagram grid from your footer. It clutters your layout and slows your load time.
Do this instead:
Curate 1–3 key UGC or brand images and design them into your layout with purpose. Or just link out cleanly with a branded icon and call it a day.
Final Thoughts: Trends Change. Trust Doesn’t.
Your site shouldn’t just follow trends—it should understand them. Know when to adapt, when to simplify, and when to flex. The design decisions you make are silent signals to your audience: We’re current. We care. We’re not using a template from 2016.
So ask yourself—does your site feel like your brand today? Or does it still have the energy of “we’ll fix this later”?
If it’s the latter—I got you. Let’s turn that “meh” layout into a scroll-stopper. Quiet luxury, soft brutalism, Gen Z core, cozy chaos—we can build it.