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Top 10 Also Bought Shopify Apps – [2023]

Last modified: July 4, 2022

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There are several ways that you can add revenue from orders that customers are going to place with your shop. One of those ways is to recommend products that the customer might also like. There are several ways of doing this. You could use complementary products, like printer toner when someone buys a printer. Or you could try to create product bundles. Or you might also want to use one of the many ‘Also Bought’ Shopify apps.

What Are Also Bought Shopify Apps?

Also Bought Shopify Apps are software that you can add to your store to tell customers what has been bought by other customers who had similar products in the cart. This adds certain elements to the psychology of shopping, such as FOMO and urgency. It also adds social proof and builds trust between your audience and you.

It is also an excellent way to make carts more valuable when the customer puts them through. Also bought tactics can also be used within email marketing campaigns. This is where a customer is sent a list of recommendations based on what they purchased and what others have bought. Therefore, you can improve customer retention, which can be a great way to improve profitability.

There are numerous apps that can be used for this purpose, here are the top 10.

Filter between free and paid

Upsell Recommendations

Upsell Recommendations

This is a free app that allows you to add related and ‘also bought’ products to your store pages to upsell to customers. This increases the customer’s order values and therefore improves store revenues and order profitability. The look of the output for this app is heavily based on the Amazon ‘bought together’ aspect on the popular eCommerce site. Therefore, customers who are used to shopping on the eCommerce giant will be comfortable with the process and the recommendations.

The app offers you three widget placement areas on your website. This includes home, product and cart pages. Therefore, you can have a maximum amount of choice of where to recommend products to your customers. There are lots of algorithms that can help to recommend products such as bestsellers and more. The recommendations can be calculated through the monitoring of buying behaviors from past customers. This helps the AI to predict what future customers might want when they’re visiting your store.

You can also customize the style and look at the widget. Therefore there is a seamless experience for customers who are on your website.

Upsell Recommendations Highlights:

  • Will not reduce the speed of your website, therefore there is an excellent user experience across your site and won’t lower your search rank.
  • Analyzes the behaviors of past guests to predict trends that match the behaviors of customers coming to the business.
  • Uses the familiar Amazon style that can put customers at ease.
  • There are three locations to position the ‘also bought’ section that includes the home, product and cart pages.

Wider - Personalized Recommendations

Wider - Personalized Recommendations

Wider is used by numerous Shopify Plus merchants and many Shopify users on the basic plan. Some of the big brands that use this app include: Kappa USA, Unilever, Gym Plus Coffee and more. And with these brands, they’ve improved conversion rates by an average of 20-30%. The app offers you a chance to recommend products to customers in various ways and you can host these ‘also bought’ products using smart widgets on the home page, product pages, cart pages, thank you pages and on other content throughout the store.

The app allows you to showcase products related to those a visitor is currently browsing. Recommendations are made based on similar collections, tags, product type and product tags. It takes just one click for customers to add the products to your basket.

If you want, you can also choose which products are going to be recommended. One of the best aspects of this app is that you can have automatically selected products that have been bought with those the customer has bought. For instance, if customers buy a desktop with their printer, then the system can recommend that.

To help you with your site’s customer retention, you can send personalized product recommendations via email. You can use MailChimp or Klaviyo to send emails.

Wider – Personalized Recommendations Highlights:

  • Send product recommendations through email.
  • Create recommendations for products based on what other customers have bought with the products that are in the cart.
  • Easy to use and install on your site with recommended products being shown on several locations.
  • Used by some of the biggest brands on Shopify Plus and proven to improve conversions.

Final Word: Top 10 Also Bought Shopify Apps

It is so important to use one of the top Also Bought Shopify apps on your store. It will increase revenues, order values and profitability as well building the customer’s experience on your store. There are numerous options available, each with their own advantages and disadvantages. The choice of which to use is yours.

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