Top 10 Shopify Loyalty Program Apps
Last modified: May 23, 2020
When it comes to building a strong eCommerce platform, you need to build an active store to create loyalty with customers. You could complete this manually, but it can be rather ineffective, especially if you become busy. Therefore, it’s better if you use one of the many Shopify loyalty program apps on the app store.
What Do Shopify Loyalty Program Apps Do?
Shopify Loyalty Program apps allow you to reward customers for returning to your store. This could be either when they make a purchase or just by visiting your store. It depends on your goals as a business owner. For instance, some loyalty programs allow customers to play games on their site where customers can win coupons, free shipping or something else when they visit once a day.
Other loyalty programs allow customers to collect points or on-site currency that can then be used to collect discounts on products. This great option allows you to keep customers coming back to your store. Returning customers are cheaper to acquire and often spend more money. They’re also more likely to spread news of their purchase across social media, increasing your visibility.
There are numerous apps available for this purpose. Here are some of the best Shopify loyalty program apps.
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Marsello: Email, SMS & Loyalty
Connect with your customers like never before by enacting a retention marketing automation campaign that can work across eCommerce and POS. This app combines your set loyalty program schemes with data-drive automation to offer loyalty, email and SMS campaigns that will help you sell.
You can use your data to send one-off campaigns to your customers. And you can create longer term campaigns that can help bring customers back and sell to them over a longer period. This app doesn’t use a points system as such, instead it rewards customer with special offers and deals when they take certain actions. Therefore, you can reward only the best customers and keep them coming back to your store.
Marsello: Email, SMS & Loyalty Highlights:
- Reward your best customers only with this app.
- Send automated emails to bring back at-risk customers.
- Welcome new customers to your stores with an email.
- Send one-off email or SMS marketing campaigns.
Vitals is one of the best apps that you can install on your Shopify store and it isn’t just one app, it’s a collection of apps all mixed into one neat package. Therefore, you’re getting a powerful set of tools to help you build a strong eCommerce business. Its loyalty program is based on gamification, which is an excellent method, where customers can ‘spin’ a wheel of fortune to collect a prize. The wheel is reset every day and so customers can try every day to win.
There are other functions too that can help you increase sales on the platform. For instance, there is the Amazon-like, ‘Frequently bought together’ function that tells customers what others placed in the basket at the same time. There’s also the option to add reviews, testimonials, collect email addresses and more to create a powerful selling platform.
There’s also elements that can improve user engagement with cart animation features being one of the best options. There are also advanced SEO features built into the app.
- More than forty functions that can help you build your Shopify store.
- Include SEO aspects to help you rank your website on Google.
- Cart animations to engage users and make your website beautiful.
- Wheel of fortune function to keep customers coming back for more.
Smile: Rewards & Loyalty
This app will reward your customers when they shop by providing them with in-shop currency that can be spent on new shopping trips to your store. It also allows you to create a referral or VIP program that can keep customers loyal to your brand. In-shop currency can be rewarded for other activities too including social shares, registrations and more. You can design the customer reward area within the app to make it more aligned with your brand and therefore a familiar space for your visitors.
The app is extremely versatile. You can set the exchange rate for the spending into in-shop currency and you can set expiry times for points, which creates a sense of urgency for your customers. You’re also able to integrate your store with marketing tools like MailChimp to improve loyalty schemes and remind customers about their in-store currency.
Smile: Rewards & Loyalty Highlights:
- Create a wide range of loyalty programs.
- Connect your programs to advanced apps to create more complex campaigns.
- Set the expiry dates for in-store currency, creating a sense of urgency.
- There is a free plan for this app, but the premium offers more functionality and is better for aspiring eCommerce business owners.
Loyalty, Rewards & Referrals
A strong business is based on a keeping customers coming back to make more orders. There are several ways to do this, and by combining them you can build a strong, resistant business model. This app can take care of the loyalty aspect of those options to keep customers coming back and there are several ways that this is done. First of all, the app allows you to send unique discount codes to former customers who can use those next time they make a purchase.
You can redesign the app’s templates, so that the look of the reward system and coupons can match your own theme and branding. You can add images that showcase the best products or you can add specific brand coloring. These themes can happen on both desktop and mobiles, making this app completely mobile-responsive.
You can also build a loyalty program where points are awarded per purchase made. The number of points awarded per purchase can be set by you and this can be done on a total spend basis. You can set an expiry date for the points, pushing customers to make use of their points quickly.
You can also use third-party Shopify apps like ReferralCandy to offer loyalty points when the customer refers their friends and families to your brand.
Loyalty, Rewards & Referrals Highlights:
- Build loyalty programs that can reward customers for spending on your website.
- Entice customers to refer their friends and family to your store with rewards.
- Design notifications, so customers can know the latest loyalty deals and rewards.
- A powerful dashboard of analytics to see what campaigns are being successful and how customers are interacting with your loyalty program.
Gamification is an excellent way to build loyalty with your customers. Gamification is when customers are encouraged to participate in activities that can reward them. For instance, a wheel-of-fortune game. There are several ways to apply gamification to your customer loyalty program and this app mixes gamification with loyalty in a sleek way that will help to improve your website’s revenues.
This app allows you to create tiers. When customers spend more money, they are moved up the tiers where they can collect better rewards and more elite status on your site. This app allows the spending of the customers to be based on not just the number of orders but also on the value of orders. Research has shown that this style of loyalty program can be very lucrative.
This app includes lots of tools to help you, including access to an interactive dashboard where all the metrics you need for retention analysis can be seen. The points awarded to the customer is very clever. Points are calculated on the final amount paid, so if a customer has a discount code, they won’t receive the points for the discount they’ve received. Some other apps don’t do this and instead award points based on the value of the goods, not on the money spent on your website.
The app is also fairly lightweight. It won’t slow down your website or make a difference to your website’s performance. Plus it is compatible with most Shopify themes.
- Create an advanced loyalty program that can reward your customers who spend lots on your site over a longer period of time.
- Develop powerful campaigns that will retain customers and encourages them to return to your store.
- There are lots of analytical tools that can help you perfect your campaigns to make them more valuable to the brand and improve long term revenues.
- Numerous customization options available on your site, therefore, you can have the loyalty program that you want.
Loyalty Points Manager
Build a strong loyalty points system on your website with the Loyalty Points Manager app. This app will allow you to build a strong loyalty and referral program on your website. It’s so intuitive to build a loyalty program using this app and the results can be very impressive. There is no need to know any coding or developer skills. Even those with limited skills can start their program within 20 minutes.
Shop owners can reward your customers with points that can be used against future purchases and this will increase sales. You can also reward customers for referring new customers to your store.
The app is fully optimized for both desktop and mobile users. Therefore it can be used across platforms with customers collecting points and adding them to their account, even if they use different devices.
There are also other actions that can be rewarded. This includes creating an account, interacting with your brand on social media and regular customer visits. To stop customers from abusing the points system, you can set expiry dates for your loyalty schemes and you can also set how much your points are worth against future transactions.
As an additional option, you can select products that aren’t available for rewards. This can be an important aspect as some products shouldn’t be worth the points and should be discounted. These products are often impulse purchases that are low in value and offer little profits for you.
Loyalty Points Manager Highlights:
- Integrates with your shopping cart and checkout page easily.
- Customize how your reward system works.
- Customize how your email templates work.
- Set the points value of your rewards system.
Growave ‑ Reviews, Loyalty ++
This multipurpose app is one that can help you build a strong marketing presence online. The app adds product reviews that can be integrated with Google Shopping, making your Google Shopping campaigns more successful. You can also add wishlist and social login functionality to your website with this app. Therefore, this app can help you improve website performance by reducing the amount of additional code that’s needed to utilize some of these great functions on your site.
The app awards reward points to customers for several actions. The basic reward is for purchases on your store. Another reward system is when your customers encourage friends and family to use your store to buy from you via social media or email. You can set the amount customers are rewarded and when that action is taken.
Growave ‑ Reviews, Loyalty ++ Highlights:
Rise: Gift Cards & Loyalty
When you build a store, you want to create ways to keep your customers coming back for more. With this app you can build enhanced store credit programs that can include gift cards, referrals, rewards and loyalties to enhance customer loyalty programs.
The app allows you to offer gift cards that can be used across selling platforms (online, Shopify POS) to be redeemed at a later date. You can also have customers send each other digital gift cards through email and instant messenger.
To make your program successful, you can set the rules. There are no limits to this and you can adjust them to improve retention, satisfaction and loyalty. You can also use the app to initiate a referral and affiliate marketing program. Therefore, when a customer refers a friend, they will be rewarded with more points. You can also issue gift cards for returned items instead of paying the customer back.
And you can set established rules that can be automated so that when triggered they give the customer their gift card. For instance, you can offer a set percentage of a purchase as a cashback gift card; when the customer brings in a referral who spends over a certain amount, they get a gift card. Another option is when the customer has made a specified number of purchases, they’ll automatically get a gift.
Rise: Gift Cards & Loyalty Highlights:
- Easy to use, versatile rewards system added to your store.
- Setup automated rules that require no manual action.
- Can be used online and offline.
- Works across devices and screen resolution without the need of developer skills.
Swell Loyalty & Rewards
Rewarding customers for numerous actions, some which aren’t available on other apps, is possible with this app. This app is free for the first 100 orders per month. After this there is a price. The easy-to-use app also comes with a 30 day trial for those who are already past this threshold. The app is easy to customize and the developer team can help you build the right loyalty program for your business.
The app allows you to reward customers with more than 15 unique actions. Including referring a friend, referring a friend who spends over a set amount, make a purchase, writing product reviews, interacting with you on social media, reading or viewing targeted content and much more.
There is a lot versatility on this app that it makes it a great option.
Swell Loyalty & Rewards Highlights:
- Reward customers with more than 15 unique actions.
- Build a powerful, customized reward system.
- Reach out to customers via social media.
- Support from the development team.
Ekoma: Loyalty, Referrals, VIP
There are very few apps that have an average of 5.0 with so many reviews, but Ekoma seems to have that success available. This app has everything you need to build a strong and powerful loyalty program that allows you to offer points for many actions including shopping, referring and more.
You don’t have to reward shoppers with points. You can offer them coupons, freebies and even custom reward systems. And because this is such a simple, lightweight app, it doesn’t impact your store too much at all. In fact, you shouldn’t notice any performance issues at all.
Ekoma: Loyalty, Referrals, VIP Highlights:
- Easy-to-use, simple to install and great lightweight app.
- Allows you to reward customers in a way that suits you best.
- Great ratings from more than 40 current users.
- A 14-day free trial available.
Final Word: Top 10 Shopify Loyalty Program Apps
If you’re looking to create a loyalty program on your Shopify store, then you’ll want to use one of the Shopify loyalty program apps. They will help you sell more online and keep customers coming back to your store. Therefore, your revenues will increase and you will see business growth. So, which app will you use?