Shopify Apps

10 Shopify Apps for E-Commerce: Stats + Reviews 2026

Name: Shopify business-model distribution
Creator: Shopify Theme Detector
License: https://shopthemedetector.com/how-we-measure

Last modified: July 16, 2026

#	Image	Name
1		Klaviyo: Email Marketing & SMS
2		Judge.me Product Reviews
3		Gorgias
4		Growave: Loyalty & Wishlist Platform
5		EcomSend Pop Ups, Email Popups
6		Upsell & Cross Sell - Selleasy
7		Boost AI Search & Filter
8		Booster SEO & Image Optimizer
9		PH MultiCarrier Shipping Label
10		Customer Accounts Concierge
Show More

Updated July 16, 2026 Expert reviewed

Quick Comparison

App	Category	Free Plan	Rating
Klaviyo	Email & SMS automation	Yes (limited contacts)	★★★
Judge.me	Product reviews	Yes (unlimited)	★★★
Gorgias	Customer support	Trial only	★★★
Growave	Loyalty, reviews & wishlist	Yes (wishlists only)	★★☆
EcomSend	Popup & email capture	Yes (unlimited)	★★☆
Selleasy	Upsell & cross-sell	Yes	★★★
Boost AI Search	Search & filtering	Yes (limited)	★★★
Booster SEO	SEO & image optimization	Yes	★★☆
PH MultiCarrier Shipping	Shipping labels & rates	Yes	★★☆
Customer Accounts Concierge	Account portal & loyalty	Yes	★★☆

Shopify is one of the most widely used ecommerce platforms in the world, with millions of active stores across every product category. Its core feature set covers storefront hosting, checkout, payments, basic inventory, and order management. What it does not cover by default is almost everything that happens around the transaction: email and SMS marketing, customer reviews, post-purchase upsell, loyalty programs, on-site search quality, SEO automation, and customer support. Those gaps are where apps come in.

The Shopify App Store has over 8,000 apps, which makes choosing the right ones harder than it should be. Most stores do not need 8,000 options , they need 5 to 10 well-chosen tools that each handle one specific part of the business. The challenge is knowing which categories to fill first and which apps within each category actually have traction across real stores, not just strong marketing.

From our dataset of 3.5M+ Shopify stores, we can see patterns in how Shopify merchants actually operate: whether they dropship, run subscriptions, sell their own products, or use print-on-demand. The breakdown below shows the business model distribution across all stores we scan.

How Shopify Stores Operate: Business Model Breakdown

Share of all Shopify stores in our dataset running each business model.

Percent of all Shopify stores in our dataset by business model.

Subscription15.6%

Multichannel & Marketplaces4.8%

Wholesale / B2B3.1%

Dropshipping3.1%

Print on Demand1.9%

From our dataset, the average Shopify store runs around 6 to 7 apps at this moment, with a median of 5. Most merchants build a focused stack of a few tools rather than installing dozens.

The categories that come up most often in those stacks are predictable: email and SMS marketing, product reviews, and some form of upsell or loyalty tend to be the first gaps stores fill. Search quality, SEO automation, and customer support get added as the store grows and traffic becomes worth protecting. Operational tools like multi-carrier shipping labels tend to come last, once order volume makes the manual process impractical.

The apps reviewed below are ranked by detection share from our dataset , meaning the percentage of Shopify stores where each app is actively found. That ranking reflects real adoption across the platform, not sponsored placement or editorial opinion. A high detection share does not always mean the app is right for every store, but it does mean a large number of merchants have chosen it and kept it installed.

Key Takeaways

Klaviyo is the most detected app in our dataset, installed on more than a third of all Shopify stores we scan. Its detection share reflects how broadly it has become the default for email and SMS automation on Shopify.

Judge.me is the second most detected app and the dominant review platform. Its free plan covers photo and video reviews with no contact limit, which explains the detection rate.

Growave combines loyalty, reviews, wishlists, and referrals in one app. For stores that would otherwise run 3-4 separate apps for these features, it reduces subscription overhead and unifies the customer-facing experience.

Apps like Selleasy, Boost AI Search, and Booster SEO address specific gaps in Shopify’s default feature set - upsell widgets, smarter search, and automated SEO meta tags - without requiring theme customization.

Customer Accounts Concierge, EcomSend, and Gorgias handle use cases Shopify’s defaults do not cover: branded account portals, popup-based list growth, and a dedicated customer support inbox with Shopify order data in each ticket.

10 Shopify Apps for E-Commerce: Stats + Reviews 2026

Data-Backed Rankings VERIFIED

Data first, opinion second: we track usage across 3.5+ million Shopify stores daily, and have since 2017. The stats tell us what merchants actually use; our editors rank the final picks by quality, pricing, and fit.

Use Shopify Theme Detector → | See how we rank apps | See our statistics methodology

🏆 #1 App Detected

Klaviyo: Email Marketing & SMS

Best for: Stores that want behavioral email and SMS automation built around Shopify events

Klaviyo is the most detected app in our dataset, installed on more than a third of all Shopify stores we scan. That detection share reflects how widely it has become the default for email and SMS automation on Shopify, not just one of several popular options. The depth of the Shopify integration is what separates it: purchase history, browse behavior, product views, and cart events all feed into Klaviyo’s segmentation engine natively, without additional setup.

Behavioral flows are where the Shopify integration pays off most. Abandoned cart sequences fire from actual Shopify cart events. Post-purchase flows trigger from order data. Browse abandonment emails use live product data. Each runs automatically once configured, without manual list uploads or trigger workarounds.

Klaviyo Highlights:

Most detected email and SMS app in our dataset - installed on more than a third of all Shopify stores we scan
Abandoned cart, post-purchase, and browse abandonment flows trigger from Shopify events natively
Behavioral segmentation uses purchase history, viewed products, and order data from Shopify directly
Send-time optimization adjusts delivery per recipient based on individual open history, not campaign-level timing
Revenue attribution ties purchases back to specific sequences and message variants

Klaviyo Usage Statistics

Klaviyo detection data from our Shopify store dataset, refreshed daily.

35.1%

Share of stores in our dataset

Popularity rank

9.3

Avg apps on their stores

2,166

Avg products per store

#1 app in our dataset. Klaviyo is the most-detected app in our dataset.
#1 Email Marketing app. Klaviyo is the most-used Email Marketing app in our dataset.
6.2x more used than Omnisend Email Marketing & SMS. Stores in our dataset use Klaviyo 6.2 times more than Omnisend Email Marketing & SMS, the next Email Marketing app in the ranking.

View Demo

🥈 Top 3 App Detected

Judge.me Product Reviews

Best for: Stores that want the most widely-used review platform on Shopify, with a genuinely free tier

Judge.me is the second most detected app in our dataset after Klaviyo, installed on roughly a third of the Shopify stores we scan. That detection rate makes it the dominant review platform on the platform by a significant margin. The free plan includes unlimited review requests, photo and video reviews, and basic display widgets - features that most review apps reserve for paid tiers.

Review requests go out automatically after order fulfillment, with configurable timing and subject lines. Photo and video reviews display in product page widgets alongside star ratings. Reviews feed through to Google Shopping via structured data markup, which can affect how product listings appear in search results.

Judge.me Highlights:

Second most detected app in our dataset - installed on roughly a third of all Shopify stores we scan
Free plan includes unlimited review requests, photo reviews, and video reviews with no contact cap
Automated review request emails trigger after order fulfillment with configurable timing and templates
Structured data markup sends review scores to Google Shopping, affecting product listing appearance in search
Coupon incentives for leaving reviews are configurable per product or collection

Judge.me Usage Statistics

Judge.me detection data from our Shopify store dataset, refreshed daily.

33.25%

Share of stores in our dataset

Popularity rank

7.4

Avg apps on their stores

2,054

Avg products per store

#2 app in our dataset. Judge.me Product Reviews App is the #2 most-detected app in our dataset.
#1 Reviews & Ratings app. Judge.me Product Reviews App is the most-used Reviews & Ratings app in our dataset.
1.8x more used than Loox ‑ Visual Product Reviews. Stores in our dataset use Judge.me Product Reviews App 1.8 times more than Loox ‑ Visual Product Reviews, the next Reviews & Ratings app in the ranking.

View Demo

🏆 Top 20 App Detected

Gorgias

Best for: customer support

Gorgias is the leading customer support platform built for Shopify. It pulls email, live chat, social media messages, and SMS tickets into one inbox, with Shopify order data shown directly alongside each conversation. Support agents can issue refunds, cancel orders, and edit order details without leaving the helpdesk.

The platform’s automation rules handle the repetitive volume automatically: tracking update requests, policy questions, and WISMO tickets can be closed by trigger without agent input. Macros let teams answer common questions in one click, and revenue attribution shows which support interactions lead to purchases.

Gorgias Highlights:

All support channels in one inbox: email, live chat, social, SMS
Shopify order data visible inside every ticket, no tab switching
Automation rules for WISMO and repetitive policy questions
Macros for one-click responses to frequent inquiries
Revenue tracking shows which conversations convert to sales

6.34%

Share of stores in our dataset

#11

Popularity rank

12.3

Avg apps on their stores

1,402

Avg products per store

#1 Customer Support app. Gorgias is the most-used Customer Support app in our dataset.
2.4x more used than Shopify Inbox. Stores in our dataset use Gorgias 2.4 times more than Shopify Inbox, the next Customer Support app in the ranking.
99% more apps than average. Stores with Gorgias installed average 12.3 apps each, 99% more than the dataset-wide average of 6.18.

View Demo

Growave: Loyalty & Wishlist Platform

Best for: Stores that want loyalty, reviews, wishlists, and referrals managed from one app instead of four separate subscriptions

Growave combines loyalty points, reviews, wishlists, referral programs, and social login in one app. Running these as separate apps means managing multiple subscriptions, separate dashboards, and independent integrations. Growave connects them: a customer who earns points can see their balance in their account, share a referral link, and leave a review that feeds back into the loyalty program, all from one customer-facing interface.

The detection data shows Growave appearing across a range of store types, particularly those running loyalty programs alongside their standard product catalog. The free plan covers basic wishlists. Paid tiers add the full loyalty, reviews, and referral suite.

Growave Highlights:

Loyalty points, reviews, wishlists, referrals, and social login managed from one dashboard, not separate apps
Points balance visible in the customer account page, accessible during browsing and checkout
Referral program generates shareable links from inside the customer account, not a separate portal
Review requests tie into the loyalty program - customers can earn points for leaving a review
Social login (Google, Facebook) reduces friction at account creation, improving conversion from guest to registered customer

Growave Usage Statistics

Growave detection data from our Shopify store dataset, refreshed daily.

0.51%

Share of stores in our dataset

10.2

Avg apps on their stores

1,034

Avg products per store

View Demo

EcomSend Pop Ups, Email Popups

Best for: Stores that want free popup-based email capture that connects directly to Klaviyo or Omnisend

EcomSend is a popup and email capture app. It places opt-in forms across the storefront - welcome popups, exit-intent triggers, footer embeds, and spin-the-wheel capture widgets - with the goal of converting anonymous visitors into email subscribers before they leave. The app is free with no contact or impression limits on the base plan, which makes it a starting point for stores building their list without committing to a paid capture tool.

The popup builder handles timing and trigger rules: delay before showing, scroll percentage, exit-intent detection, and page-specific targeting. Each popup connects to Klaviyo or Omnisend directly, so new subscribers feed into email flows without a manual import step.

EcomSend Highlights:

Free plan with no limits on contacts or impressions - full popup feature set without a paid tier
Exit-intent detection shows a popup when a visitor’s cursor moves toward the browser close button
Spin-the-wheel and discount capture widgets increase opt-in rates compared to static newsletter forms
Direct integration with Klaviyo and Omnisend pushes new subscribers into email flows automatically
Page-specific targeting shows different popups on product pages, collection pages, or the homepage

View Demo

Upsell & Cross Sell - Selleasy

Best for: Stores that want pre-purchase and post-purchase upsell widgets without theme modifications

Selleasy adds upsell and cross-sell widgets at key points in the purchase flow without modifying theme code. Pre-purchase widgets appear on the product page as frequently bought together bundles or add-on suggestions. Post-purchase upsell offers appear after checkout completion, which means they do not interrupt the checkout process or require the customer to re-enter payment details.

The widgets are embedded rather than pop-up-based, which keeps the product page layout intact. Manual product recommendations let you choose which items to suggest for each product, or the app can generate recommendations automatically based on purchase history. Multi-language and multi-currency support is included for stores serving international markets.

Selleasy Highlights:

Pre-purchase upsell widgets on the product page show frequently bought together bundles without theme modifications
Post-purchase offers appear after checkout, so they do not interrupt the payment flow or require re-entering card details
Manual or automatic product recommendations per SKU, configurable at the product level
Embedded widgets rather than pop-ups, keeping the product page layout intact
Multi-language and multi-currency support for stores selling across regions

View Demo

Boost AI Search & Filter

Best for: Stores that need smarter search and configurable collection filters beyond Shopify's defaults

Boost AI Search & Filter replaces Shopify’s default search with an AI-backed search bar and adds configurable product filter panels to collection pages. Shopify’s built-in search has limited handling of typos and synonyms. Boost adds typo tolerance, synonym matching, and search suggestions, which reduces the gap between what a customer types and what they actually find.

Product filters on collection pages are configurable by metafield, vendor, tag, price, or any attribute from the product catalog. Visual merchandising tools let you pin specific products to the top of collection or search results pages. The free tier covers basic features; paid plans add recommendation widgets and advanced analytics.

Boost AI Search & Filter Highlights:

Typo tolerance and synonym matching in search results reduces zero-result outcomes from spelling errors
Collection page filters are configurable by any product attribute: vendor, tag, price, size, color, or custom metafields
Search suggestions appear as customers type, pulling from actual product names and attributes
Visual merchandising tools pin specific products to the top of search or collection results
Analytics show what customers are searching for and where they drop off in results pages

View Demo

Booster SEO & Image Optimizer

Best for: Stores with large catalogs that need automated meta tags, alt text, and structured data without manual tagging

Booster SEO automates meta tag generation, image alt text, and JSON-LD structured data across a Shopify store. Stores with large catalogs often have product pages with missing or duplicate meta titles and descriptions. Booster generates these from product data automatically and flags pages where the output needs manual review. Image alt text is generated from product titles, which helps with image search indexing without requiring manual tagging across hundreds or thousands of SKUs.

JSON-LD structured data adds schema markup to product pages, which can affect how those pages display in search results. The app also handles broken link redirects and identifies pages with thin content or duplicate title issues. Image compression runs on upload, reducing page load size without a separate step.

Booster SEO Highlights:

Meta tag generation across product pages and collections from product data, with flagging for pages needing review
Image alt text generated from product titles - covers large catalogs without manual tagging per SKU
JSON-LD structured data on product pages for star ratings, price, and availability in search results
Broken link detection and automatic redirect setup for changed or deleted URLs
Image compression on upload reduces page load size without a separate optimization tool

View Demo

PH MultiCarrier Shipping Label

Best for: Stores managing multi-carrier shipping that want labels, live rates, and customs forms from one interface

PH MultiCarrier Shipping Label generates shipping labels across USPS, UPS, FedEx, DHL, and other carriers from one interface. Stores managing shipping manually - logging into carrier portals individually - lose time on each order. This app pulls orders from Shopify, calculates rates across connected carriers, and prints labels without switching between accounts. Discounted carrier rates are available through the app, which can reduce per-label costs compared to standard retail carrier pricing.

Live rate display at checkout shows customers actual shipping costs from the carriers the store uses, rather than flat-rate estimates. The app handles international shipping documentation automatically, generating customs forms and commercial invoices from order data without manual data entry.

PH MultiCarrier Highlights:

Labels for USPS, UPS, FedEx, DHL, and other carriers generated from one interface without switching accounts
Discounted carrier rates through the app, below standard retail pricing per label
Live shipping rate calculator at checkout shows actual carrier rates per order instead of flat estimates
International shipping customs forms and commercial invoices generated automatically from order data
Bulk label printing for multiple orders at once, reducing fulfillment time per batch

View Demo

Customer Accounts Concierge

Best for: Stores that want a branded customer portal with loyalty, wishlists, and custom registration

Customer Accounts Concierge replaces Shopify’s default account page with a branded customer portal. The standard Shopify account page shows order history and basic account details. This app adds a loyalty and rewards section, a wishlist with back-in-stock notifications, a custom registration form that can include additional fields, and an email verification step that filters invalid addresses from the subscriber list before they enter your flows.

The free plan covers the core portal features. Paid tiers add customization options and integrations with loyalty platforms. For stores where the account page gets meaningful traffic - returning customers, subscription buyers - the expanded feature set gives customers a reason to log in beyond checking past orders.

Customer Accounts Concierge Highlights:

Replaces Shopify’s default account page with a branded customer portal
Loyalty points and rewards display inside the account, giving returning customers a reason to log in
Wishlist with back-in-stock alerts notifies customers when saved items are available again
Custom registration form fields collect additional customer data at signup
Email verification at registration filters invalid addresses before they enter your list

View Demo

FAQs

How can I determine which Shopify plugins are best suited for my e-commerce store?

Consider your specific business needs, such as marketing, inventory management, or customer support. Research each plugin’s features, pricing, and user reviews to make an informed decision.
Can I use multiple Shopify plugins for e-commerce without affecting my store’s performance?

While using multiple Shopify plugins is possible, it’s essential to monitor your store’s performance closely. Too many plugins can slow down your site, so carefully select the most crucial plugins for your site.
What is the best app for product reviews?

Yotpo is one of the most popular apps for collecting and displaying customer reviews. It also includes photo reviews, social proof features, and integration with marketing platforms like Google Ads.
Can I use apps for abandoned cart recovery?

Yes, apps like Privy and Klaviyo help automate abandoned cart emails and SMS, encouraging customers to complete their purchases by sending timely reminders and offers.
What are the best Shopify apps for upselling and cross-selling?

Apps like ReConvert and Bold Upsell offer features that help you upsell or cross-sell products to increase average order value, by suggesting complementary products or post-purchase offers.
Which apps help with shipping and order fulfillment?

ShipStation, Easyship, and Shippo are popular choices for shipping management. They offer discounted shipping rates, real-time tracking, and automated shipping label printing.

Choosing Shopify apps for your store

Most Shopify stores need apps across several categories from early on. Email and SMS, reviews, and loyalty tools tend to come first. Klaviyo and Judge.me appear in roughly a third of stores in our dataset, which puts both close to standard practice at this point.

Beyond those, what you add depends on which gaps in Shopify’s default setup you run into:

Upsell and cross-sell (Selleasy) - pre-purchase and post-purchase widgets without interrupting the checkout flow
On-site search and filtering (Boost AI Search) - replaces Shopify’s default search with typo tolerance and configurable collection filters
SEO automation (Booster SEO) - meta tags, alt text, and structured data across large catalogs without manual work
Popup and email capture (EcomSend) - exit-intent and on-site popups that feed directly into Klaviyo or Omnisend
Shipping label management (PH MultiCarrier) - multi-carrier labels and live rates at checkout from one interface
Loyalty and wishlists (Growave) - replaces 3-4 separate apps for points, reviews, wishlists, and referrals
Customer support (Gorgias) - all support channels in one inbox with Shopify order data pulled into each ticket, plus automation for repetitive WISMO requests

For related reading, see our Shopify email marketing apps breakdown and the marketing automation apps roundup.

Written by:

Avi Klein

Vast experience in the online world. Shopify Expert, SEO expert, Web developer and consultant to several online companies. Read more about our approach to reviewing themes and apps.