How to Add Tracking Code in Shopify

There are many reasons why you might want to use tracking elements for your website. The first is that you can use this to see what marketing campaigns are providing you with the best results. Adding Google Analytics allows you to track various metrics and analyze the performance of your campaigns effectively. Tracking URLs can specify the platform that the visitor has come from, but can also specify what post or campaign directed them there.

For instance, you could have three adverts on Facebook and you will want to know which advert is converting the most impressions into website visitors. You might find out which offers you the best ROI, and therefore you can adjust the budgets for the different campaigns, putting more money in more successful campaigns.

Another reason why you might want to add a tracking code to your campaigns is that you want to run an affiliate program. With a tracking code, you can tell who sent over the converting customers, and then you can pay them the correct amount of commission.

However, implementing tracking can impact site performance, making caching strategies essential. Adding cache can significantly improve your website’s load times, counteracting any performance hits from tracking scripts.

That said, you’ll need to delete cache periodically, especially after making Shopify advanced customizations like integrating apps or custom functionality. Clearing the cache ensures visitors always see your latest content instead of outdated, cached pages.