How to Create Customer Groups on Shopify

Customer groups are a great way that you can manage your customers effectively. Customer groups can be collected together based on behaviors and attributes that make them all have something in common. For example, you might have a group of customers who are very loyal to you. Or you could have a group of customers who prefer to make a purchase of a certain amount.

By grouping customers together you can manage that group by sending them deals that are more relevant for them. For instance, if you have a group of customers who only buy mens clothes, then you can send them content that only relates to mens clothes.

This kind of store management is really good for your revenues. The more relevance you can provide your customers, the better your relationship with customers will be. It can lead to better open rates of email marketing campaigns, more click-through rates and more conversions. Therefore, you can expect to be earning more from your email marketing campaigns.

Considering that past customers are always cheaper and more profitable to sell to, grouping customers on Shopify is only a positive step. So here is how to group them.