9 Best Shopify Google Tag Manager Apps - [2024]
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9 Best Shopify Google Tag Manager Apps – [2024]

Last modified: October 25, 2023

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# Image Name
Google Tag Manager Suite
Google Tag Manager Suite
SEO Booster ‑ SEO Marketing
SEO Booster ‑ SEO Marketing
Conversific ‑ Store Analytics
Conversific ‑ Store Analytics
SEO Manager
SEO Manager
Google Ads Conversion Tracking
Google Ads Conversion Tracking
Google Ads & Google Shopping
Google Ads & Google Shopping
Customer Tags
Customer Tags
Google Tag Manager by Niddocks
Google Tag Manager by Niddocks
AVADA Google Tag Manager
AVADA Google Tag Manager
Show More

Brands, like yours, thrive on data. It doesn’t matter whether you realize it, use it, or just collect it, data is a significant part of your business’ success. Some tools like Google Analytics can help you use some of the data to better improve your SEO and gain more traffic. However, there are limitations to Google Analytics.

However, if you integrate Google Analytics with the Google Tag Manager, you can improve data collection which can help drive your business. For this to be most effective on your store, you should install one of the many Shopify Google Tag Manager apps available.

What Do Shopify Google Tag Manager Apps Do?

Shopify Google Tag Manager apps allow you to manage tags on your websites that identify users on your website and translate that into data for your website. This can help you to identify trends much faster which can help you shape marketing campaigns. It can also help you with running Google Adwords and Google Shopping campaigns.

This is not the same as adding meta tags.

Key Takeaways
Shopify Google Tag Manager apps manage tags to translate user activity into data.
These apps help identify trends faster, shaping marketing campaigns.
They assist in running Google Adwords and Google Shopping campaigns.

Best Shopify Google Tag Manager Apps – Here’s Our Selection:

Filter between free and paid

AVADA Google Tag Manager

AVADA Google Tag Manager

Take your eCommerce store to the next level with this Google Tag Manager app. This app supports not just Google Tag Manager but also Facebook Pixel. It also supports more than 70 popular tags that can help identify visitors to your website, and they can be used on your website with just a few clicks with no need to interact, add or change coding on your Shopify store.

With the changes that are made to your store, you’ll be able to better track and gather data on visitors. You’ll be able to do this quicker and more conveniently. The app will therefore help you to track transactions, Facebook Pixel, Remarketing Ads, etc.

One of the benefits of this app is that it allows you to manage all the tags whether they are for Facebook or Google in one place. And with all the most essential tags already built-in, then there are limited actions that you need to do.

AVADA Google Tag Manager Highlights:

  • See where carts are abandoned on your site.
  • Track marketing behaviour across your site.
  • Use for both Google and Facebook.
  • Contains everything you need to install all the most essential tags without needing to use any coding.
Keep Reading

Understanding Google Tag Manager Integration

Why Google Tag Manager is Essential

Whether you’re aware of it or not, data plays a pivotal role in your business’ growth. Tools like Google Analytics offer insights, but they have limitations. By integrating Google Analytics with Google Tag Manager, you enhance data collection, driving your business forward.

Benefits of Shopify Google Tag Manager Apps

These apps let you manage tags on your site, translating user actions into valuable data. This helps spot trends faster, shaping marketing strategies and aiding in Google Adwords and Google Shopping campaigns.

Distinct Features of Google Tag Manager

Unlike adding meta tags, Google Tag Manager offers a more comprehensive approach. It’s not just about tracking user behavior; it’s about understanding it and leveraging it for business growth.

Choosing the Right Google Tag Manager App

Implementation Methods

There are several ways to add GTM to your Shopify store. You can do it via Shopify GA settings, theme files, or use specialized apps like the GTM Suite. Each method has its advantages, so choose one that aligns with your needs.

Integration Capabilities

It’s essential to choose an app that seamlessly integrates with your Shopify store. The app should offer easy installation of the GTM container and set up advanced dataLayers without complications.

Event Handling

The app should be capable of handling various events like ProductImpression, ProductClick, AddToCart, and more. This ensures that every user action is tracked and translated into valuable data for analysis.

Third-Party Integrations

A good GTM app should offer integrations with third-party platforms like Google Ads, Facebook Pixel, and Google Analytics. This ensures that data is easily shared across platforms, enhancing marketing strategies.

User Reviews and Ratings

Always check the reviews and ratings of the app on the Shopify store. User feedback can provide insights into the app’s performance, ease of use, and reliability.

Support and Updates

Choose an app that offers robust customer support and regular updates. This ensures that any issues are promptly addressed and the app stays updated with the latest features and functionalities.

Cost and Pricing

While it’s tempting to go for free apps, sometimes they may lack essential features. Analyze the cost against the features offered to ensure you’re getting value for your money.

Conclusion:9 Best Shopify Google Tag Manager Apps

By using one of the Shopify Google Tag Manager apps you can improve your marketing campaigns conversions. This can help you increase your store’s revenues and profits. Most of the apps on the list use Google Tag Manager at least somewhere in the app, though a couple do the same job and are good alternatives. The choice of which you use is up to you, which one will you use?

  • Is there a cost associated with using Google Tag Manager on Shopify?

    While Google Tag Manager itself is free, some Shopify apps that integrate with it might have associated costs. Always check app pricing before installation.

  • How does Google Tag Manager differ from Google Analytics?

    While both tools are related to tracking, Google Tag Manager manages and deploys tags on a website, whereas Google Analytics specifically tracks and reports website traffic.

  • Can I use Google Tag Manager to track events like button clicks or form submissions on my Shopify store?

    Yes, Google Tag Manager allows you to set up event tracking for specific user interactions, such as button clicks or form submissions, providing deeper insights into user behavior.

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