Instagram is one of the biggest social media channels on the internet. It has approximately one billion monthly users who share over 95 million posts per day. The country with the highest use is the USA, which has more than 12% of the active users. India has the second-largest user group with more than 71 million active users.

And it can be a very lucrative marketing channel. Instagram is seen by many marketers as more important now than ever. In fact, spending on Instagram Ads was more than Facebook Ads in 2021. Instagram is bound to be an important marketing tool for many years to come.

It should also be noted, that 60% of Instagram users log in every single day. This is the second-highest engagement rate, behind Facebook, which owns Instagram. Instagram is well known for its high number of influencers, who help sell everything from cars to clothes. Brands can also take an active part in selling their products through Shopify. ASOS, Disney, and Marvel have all shown how Instagram can help your brand sell.

Using Shopify Instagram Apps on Your Store

Social media is a great way to market your products on the internet. However, it is always time-consuming if you don’t do it right. Therefore, you need to look at ways to make sharing content on your Instagram feed easier and quicker. This is where Shopify Instagram apps can help. These useful little additions to your site can help you promote products and other elements in your shop without having to log into your Instagram account.

This can make it quicker and more enjoyable to use the social media channel. In addition, the best Shopify Instagram apps allow you to remarket to those who have already connected with your store.

When marketing on Instagram, it is important to not post more than three times a day. But those posts can also be included on your Shopify website as a way to get more people to look at your content and perhaps follow you. When it can take 5-12 engagements before a consumer will buy from you, getting them to see as much of your content as possible is vital for success.

Key Takeaways
1
Instagram is a lucrative marketing channel, with high engagement and influencer presence, beneficial for brands using Shopify.
2
Shopify Instagram apps streamline content sharing, making marketing quicker and enhancing customer engagement on your store.
3
Harness the power of Instagram integration to enhance user engagement and social proof on your Shopify store.

Best Shopify Instagram Apps for Your Store