10 Best Shopify Marketing Automation Apps – [2023]

The best kind of automation is when you’re connecting with customers who have been to your website before. This app allows you to retarget past visitors to your website and takes advantage of the fact that it can take between five and seven interactions for a shopper to make purchasing decisions.

This app connects your website with the Google Double Click AdExchange and OpenX to access a wide range of websites. Here your adverts can be placed that are displayed when a previous visitor to your site visits these other places. All it takes is for you to install the app on your store, setup adverts and then establish the display rules. Then everything is done automatically for you.

The app developers have a lot of experience and the tool is very useful for bringing back customers who have abandoned your store before. With the help of the app, you can convert those who already know something of your brand and get them to complete that purchase.

Dynamic Retargeting Ads Highlights:

• Adds all the tools (cookies and pixels) that you need for your remarketing campaigns.
• Contains a connection to one of the biggest networks of advertising space on the internet.
• You can set the rules that tell the system when to display the adverts.
• It is easy to install and setup.

This app is about retargeting those who’ve visited your store before through multiple channels. The more channels that you can reach visitors on the higher the chance you can bring them back and the less time it can take. Therefore, this can be a very useful and profitable app. The app uses SMS, email and Facebook messenger to retarget both previous and potential customers that have been to your store. Using this retention system, you’ll find that the cost to acquire a sale will be much lower.

Most of the work is automatically processed for you. This leaves time for you to fulfil the orders that the app generates for you. The app can also be used to manage multiple stores, so if you own more than one store, this app’s potential can be multiplied as additional stores do not require additional subscriptions.

The app has support for those who natively speak English, French, Spanish, Portuguese and Italian. This can be very useful if you’re from one of these areas.

App installation is really easy and you can be set up and running very quickly, often within five minutes. You can run numerous types of campaigns from this app. This includes abandoned cart, custom win-back, post-purchase, past visitor, promotional campaigns and more.

Each campaign can be run over numerous channels, improving the chances of success. And it can be done via social media, phone and email. You can therefore extend the reach of brand with ease.

Carts Guru Automated Marketing Highlights:

• You can run several campaigns across numerous channels at the same time.
• Can support numerous stores without additional costs.
• A lot of automated processing of ads and campaigns.
• Takes just minutes to set up and get your first campaigns running.

This is a great option when it comes to a newsletter marketing solution for your business. It is also cost-effective. Downloading and installing the app is free, you’re only charged for the emails that are sent in a campaign. And there are lots of different campaigns that you can send to your customers. For instance, you can send the latest offers, coupons, discounts, abandoned cart emails, product recommendations and more.

Designing emails is super easy, quick and more with the What You See Is What You Get, drag and drop editor that is included with this app. All designs are responsive, allowing them to be viewed on any device like mobile, tablet or laptop. This app also has lots of different templates to help you get started on.

Automation is key with email marketing and this app gives you all the tools that you need. There are lots of automated workflows from abandoned carts to autoresponders that can help you grow your business with ease. These campaigns can be sent without any interactions from you.

You can also create segments for better relevance for audiences and marketing success. These groups can be given different automation rules, allowing you to capitalize on several great performance offers. The app is also great because it will conform to all GDPR regulations.

CleverReach ‑ Email marketing Highlights:

• Costs are related to only what you send, not a monthly fee.
• GDPR compliant, so you can stay legal and within regulations.
• All emails sent out can be automated.
• Can send customers lots of different campaigns include cart abandonment and thank you emails.

This app allows you to create, manage and track email campaigns from your Shopify store’s dashboard. This app is specific to Shopify, therefore you know that you’re getting a store that has been optimized for your platform and shopping environment. The app allows you to create custom, one off campaigns as well as design and implement several email automation campaigns.

To help build trust with audiences on your website, for instance, you can automatically send out review requests. This can be done based on your time frame. So if you know customers will generally receive orders after three days, you can get these sent out after five days. This can help you get better sales in the long term.

There are lots of email templates that you can use to help you. And there is a lot of automation that can be put into campaigns with certain customer tags. And to help with security, the data is kept within the Shopify environment. And the data is completely compliant with GDPR.

Seguno: Email Marketing Highlights:

• Setup and run automated email campaigns.
• Data analysis that showcases exactly how emails have performed.
• You can send automated messages to customers like thank you emails.
• Data stays within the Shopify environment for better compliance with GDPR regulations.

Wider is well-known among top brands. High profile brands like Kappa USA, Unilever, Gym Plus Coffee and more have used this app and seen conversion rates on their site improve up to 30%. This app allows you to reach customers in various ways through automation and successful leveraging of important shopping psychologies.

For one thing, the app can send out recommendations to customers automatically based on the previous behaviors of the target. For instance, it can look at the purchasing history of a customer and then pick other products to recommend to them based on what other, similar customers have purchased as well.

The app also allows you to make the recommendations yourself. Therefore, you can take control when you want to push specific offers. This can be a great option when you have new products. The app can send all recommendations direct to customers via email and can integrate with MailChimp or Klaviyo.

Wider – Personalized Recommendations Highlights:

• Send product recommendations to past customers through email marketing.
• Create the list of recommendations or get the app to do it for you.
• Easy to install.
• Used by some of the biggest brands in the US and the world.

LimeSpot personalizer is a great option for those who want to offer customers a great experience through personalized recommendations. This can be done across your website, mobile, emails and even adverts. As soon as the app is installed on your website, it can start to analyze the behaviors of customers who’ve used you in the past. It can then create a list of the best products to recommend and then it can use this list across channels.

To make the list of recommendations look more attractive, you can adjust the look of the layout, design, content and even replacement. You can also do A/B testing for all recommendation designs. The app can also use email campaigns, sending out automated campaigns with recommendations without you doing anything.

LimeSpot integrates perfectly with MailChimp and HubSpot.

LimeSpot Personalizer Highlights:

• Split test your recommendations look, allowing you to improve conversions.
• Everything is done automatically for you, allowing you to save time for other tasks.
• Can send recommendations via email.
• No technical skills required to work app.