The 10 Best Shopify Marketing Automation Apps
Last modified: February 7, 2021
When it comes to running your business there are lots of things to do. You’ve got to buy in products, service customers, sell your products and market your brand. This takes up a lot of time and the more you can automate, the more profit you can make. Marketing is one of the best things that can be automated. Nearly 90% of what you send out can be automated which is why you need to look at some of the Shopify marketing automation apps.
Why use Shopify Marketing Automation Apps?
There are numerous benefits to using Shopify marketing automation apps on your store. One of those is time. Every second that you spend marketing your website you’re not doing another task. This is a cost to you. Your time or a staff member’s time is money to the company. So much of marketing is similar activities like pushing content at a specific time. By having this done automatically you can save time and money.
Also, automation allows you to publish time at the periods which are more likely to get attention. For instance, you might get better responses by publishing Facebook posts on a Tuesday afternoon, but you can’t guarantee that you will be around to publish that. With automation, you can build a campaign that does this automatically.
Finally, you can also use marketing automation to recover certain customers. Marketing automation can be used for abandoned carts, remarketing, retargeting and more. Therefore, you can reach a great audience that already knows your brand and are more likely to complete a transaction.
There are numerous types of marketing automation apps as well. So this article will have a variety of options. You might want to use more than one of them to get the best results. So, here are the 10 best Shopify marketing automation apps you can use on your store today.
Filter between free and paid
This app is specifically designed for those who sell subscription businesses, but it means customers need to pay each time that they need to renew their subscription. This can automatically save you time and prevent you from offering services and products regularly to customers who don’t pay up. However, the manual payment system can mean that you have higher customer churn other business models and this can be a problem.
However, Seal Subscriptions can be used for great automated marketing purposes. You can subscribe customers to products that are disposable or consumable and remind them to repurchase them everyone month like it were a subscription. This can be a great use for it and counts as automated marketing.
In addition, as it sends out the reminders as an email, this can be much more effective. Statistically, for every $1 you spend on email marketing, you will get $38-$44 back. This is by far the highest ROI of any other digital marketing channel.
The app is easy to configure and creating those subscription rules has never been easier. You can be up and running within minutes. You can also offer customers by offering them a discount on the initial orders. And you can allow customers to have lots of different subscriptions on their account.
Seal Subscriptions Highlights:
- Automatically sends reminder emails to customers to get the next installment of a subscription.
- Customers can cancel their subscription (or reminder) at any time.
- Customers don’t need to register on your website to buy from you.
- You can offer customers discounts when they first subscribe.
Recom.ai ‑ Upsell & Cross‑sell
Automation doesn’t have to be off your site, you can cross-sell and upsell directly on your website automatically. Marketing products that are complementary or better for the customer can help you earn more money from orders by increasing their average value. This app allows you to do this through popups. You can edit the popup to say and look exactly how you would like it to.
The popups are also able to be triggered in many different ways. For instance, you can set the behavior trigger to be landing on a page, a product being added to the cart or a specific time on a website. You can also create sliders that can showcase products for the customer on your website.
This automation is very slight, but it can be a great way for you to improve the marketing that is done on your website by enhancing the experience that customers have on your website. And by increasing the average order value you’re going to start increasing the average order profit-making your business more profitable in the long and short term.
And another feature of this app makes it a worthwhile contender for use on your site: it can do a lot of the work for you. It can use the behaviors and past purchasing history of customers to choose products to advertise to customers.
Recom.ai ‑ Upsell & Cross‑sell Highlights:
- Can use the behaviors of past visitors to your website to determine the products to recommend.
- Set your own rules when you want to promote specific products.
- Can automatically display the right products to promote to your website visitors based on behavioral triggers.
- Specify where the popups can display.
Dynamic Retargeting Ads
The best kind of automation is when you’re connecting with customers who have been to your website before. This app allows you to retarget past visitors to your website and takes advantage of the fact that it can take between five and seven interactions for a shopper to make purchasing decisions.
This app connects your website with the Google Double Click AdExchange and OpenX to access a wide range of websites. Here your adverts can be placed that are displayed when a previous visitor to your site visits these other places. All it takes is for you to install the app on your store, setup adverts and then establish the display rules. Then everything is done automatically for you.
The app developers have a lot of experience and the tool is very useful for bringing back customers who have abandoned your store before. With the help of the app, you can convert those who already know something of your brand and get them to complete that purchase.
Dynamic Retargeting Ads Highlights:
- Adds all the tools (cookies and pixels) that you need for your remarketing campaigns.
- Contains a connection to one of the biggest networks of advertising space on the internet.
- You can set the rules that tell the system when to display the adverts.
- It is easy to install and setup.
Carts Guru Automated Marketing
This app is about retargeting those who’ve visited your store before through multiple channels. The more channels that you can reach visitors on the higher the chance you can bring them back and the less time it can take. Therefore, this can be a very useful and profitable app. The app uses SMS, email and Facebook messenger to retarget both previous and potential customers that have been to your store. Using this retention system, you’ll find that the cost to acquire a sale will be much lower.
Most of the work is automatically processed for you. This leaves time for you to fulfil the orders that the app generates for you. The app can also be used to manage multiple stores, so if you own more than one store, this app’s potential can be multiplied as additional stores do not require additional subscriptions.
The app has support for those who natively speak English, French, Spanish, Portuguese and Italian. This can be very useful if you’re from one of these areas.
App installation is really easy and you can be set up and running very quickly, often within five minutes. You can run numerous types of campaigns from this app. This includes abandoned cart, custom win-back, post-purchase, past visitor, promotional campaigns and more.
Each campaign can be run over numerous channels, improving the chances of success. And it can be done via social media, phone and email. You can therefore extend the reach of brand with ease.
Carts Guru Automated Marketing Highlights:
- You can run several campaigns across numerous channels at the same time.
- Can support numerous stores without additional costs.
- A lot of automated processing of ads and campaigns.
- Takes just minutes to set up and get your first campaigns running.
Facebook ads | 6x ROAS & sales
Facebook is one of the most visited websites in the world. And with Instagram as part of its network, it is more important than ever to ensure that you’re running some sort of campaign on Facebook. If you’re not advertising on Facebook, then you’re missing out on 1.62 billion potential customers. However, it is understandable that you might worry, advertising on Facebook is not easy and can be expensive. That is why this app can be very attractive.
It can help you run personalized retargeting advertisement campaigns, automatically and yield an ROI that is much better than you can do automatically. The app can handle a wide range of adverts and campaigns from those who have abandoned carts or those that have just spent some time on a particular product. Therefore, you can run so many different campaigns that are going to be more relevant to your audience.
The app can also be used to automatically bring in new customers to your website. It can advertise to new audiences, based on specific criteria and get them to visit your website.
Facebook ads | 6x ROAS & sales Highlights:
- Reach new audiences on Facebook and Instagram automatically.
- Automatically creates personalized campaigns that can get past visitors to return to you.
- You can offer upgrades, addons or upsell with ease.
- There is a team of experts to help you make the most of your campaigns, reduce advertising costs and improve ROI.
CleverReach ‑ Email marketing
This is a great option when it comes to a newsletter marketing solution for your business. It is also cost-effective. Downloading and installing the app is free, you’re only charged for the emails that are sent in a campaign. And there are lots of different campaigns that you can send to your customers. For instance, you can send the latest offers, coupons, discounts, abandoned cart emails, product recommendations and more.
Designing emails is super easy, quick and more with the What You See Is What You Get, drag and drop editor that is included with this app. All designs are responsive, allowing them to be viewed on any device like mobile, tablet or laptop. This app also has lots of different templates to help you get started on.
Automation is key with email marketing and this app gives you all the tools that you need. There are lots of automated workflows from abandoned carts to autoresponders that can help you grow your business with ease. These campaigns can be sent without any interactions from you.
You can also create segments for better relevance for audiences and marketing success. These groups can be given different automation rules, allowing you to capitalize on several great performance offers. The app is also great because it will conform to all GDPR regulations.
CleverReach ‑ Email marketing Highlights:
- Costs are related to only what you send, not a monthly fee.
- GDPR compliant, so you can stay legal and within regulations.
- All emails sent out can be automated.
- Can send customers lots of different campaigns include cart abandonment and thank you emails.
Machine Labs ‑ Email Marketing
Machine Labs is an app that allows you to improve revenues by up to 700% according to the Machine Labs development team. The app comes with 52 ready to use segments that can be used to send marketing materials to your customers via email. You can target high spenders with premium products, send offers to those only respond to offer or avoid customers who request refunds frequently.
The emails and segments are automatically created for you and with them, you’re likely to see a higher click-through rate and more conversions on your website. The app also utilizes the best anti-spam technology, therefore you’re going to get better deliverability on your website.
The app helps you build an effective marketing list by offering you a popup. These are highly converting, effective. You can design them with the easy-to-use, drag and drop builder on your website. There are also 100s of themes and layout templates to help you get started and 500,000 royalty-free images and gifs.
But what makes this app so powerful is the AI. It can help you automate much of the marketing and therefore you can save at least three hours a week. This can be spent on delivering better service to your customers.
Machine Labs ‑ Email Marketing Highlights:
- Use a drag and drop builder to create the perfect email designs with more than 500,000 images and gifs.
- Hundreds of ready to use templates for your emails and popups you can use.
- 52 ready made segments can be applied to your audiences for automatic email marketing.
- Create campaigns that are going to help you grow your business.
Seguno: Email Marketing
This app allows you to create, manage and track email campaigns from your Shopify store’s dashboard. This app is specific to Shopify, therefore you know that you’re getting a store that has been optimized for your platform and shopping environment. The app allows you to create custom, one off campaigns as well as design and implement several email automation campaigns.
To help build trust with audiences on your website, for instance, you can automatically send out review requests. This can be done based on your time frame. So if you know customers will generally receive orders after three days, you can get these sent out after five days. This can help you get better sales in the long term.
There are lots of email templates that you can use to help you. And there is a lot of automation that can be put into campaigns with certain customer tags. And to help with security, the data is kept within the Shopify environment. And the data is completely compliant with GDPR.
Seguno: Email Marketing Highlights:
- Setup and run automated email campaigns.
- Data analysis that showcases exactly how emails have performed.
- You can send automated messages to customers like thank you emails.
- Data stays within the Shopify environment for better compliance with GDPR regulations.
Wider - Personalized Recommendations
Wider is well-known among top brands. High profile brands like Kappa USA, Unilever, Gym Plus Coffee and more have used this app and seen conversion rates on their site improve up to 30%. This app allows you to reach customers in various ways through automation and successful leveraging of important shopping psychologies.
For one thing, the app can send out recommendations to customers automatically based on the previous behaviors of the target. For instance, it can look at the purchasing history of a customer and then pick other products to recommend to them based on what other, similar customers have purchased as well.
The app also allows you to make the recommendations yourself. Therefore, you can take control when you want to push specific offers. This can be a great option when you have new products. The app can send all recommendations direct to customers via email and can integrate with MailChimp or Klaviyo.
Wider – Personalized Recommendations Highlights:
- Send product recommendations to past customers through email marketing.
- Create the list of recommendations or get the app to do it for you.
- Easy to install.
- Used by some of the biggest brands in the US and the world.
LimeSpot personalizer is a great option for those who want to offer customers a great experience through personalized recommendations. This can be done across your website, mobile, emails and even adverts. As soon as the app is installed on your website, it can start to analyze the behaviors of customers who’ve used you in the past. It can then create a list of the best products to recommend and then it can use this list across channels.
To make the list of recommendations look more attractive, you can adjust the look of the layout, design, content and even replacement. You can also do A/B testing for all recommendation designs. The app can also use email campaigns, sending out automated campaigns with recommendations without you doing anything.
LimeSpot integrates perfectly with MailChimp and HubSpot.
LimeSpot Personalizer Highlights:
- Split test your recommendations look, allowing you to improve conversions.
- Everything is done automatically for you, allowing you to save time for other tasks.
- Can send recommendations via email.
- No technical skills required to work app.
Final Word: The 10 Best Shopify Marketing Automation Apps
Marketing automation is the best way to get more from your brand’s products and potential. There are several ways that you can automate your marketing and the apps above can help. So which of the 10 best Shopify marketing automation apps will you use?