11 Shopify Email Marketing Apps: Stats + Reviews 2026
Last modified: July 16, 2026
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|---|---|---|
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Klaviyo
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| 2 |
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Omnisend
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| 3 |
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GetResponse
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| 4 |
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Drip
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| 5 |
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ActiveCampaign
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| 6 |
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Brevo
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| 7 |
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Privy
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| 8 |
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MailerLite Email Marketing
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| 9 |
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AVADA Marketing Automation
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| 10 |
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Seguno: Email Marketing
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| 11 |
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SmartrMail Email Marketing
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Show More
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Quick Comparison
| App | Free Plan | Best For | Shopify Native | Rating |
|---|---|---|---|---|
| Klaviyo | Yes (limited contacts) | Deep segmentation and flows | No | ★★★ |
| Omnisend | Yes (limited contacts) | Email and SMS from one list | No | ★★★ |
| GetResponse | Yes (limited contacts) | Landing pages, webinars, and email | No | ★★☆ |
| Drip | No | Ecommerce CRM with email | No | ★★☆ |
| ActiveCampaign | No | Email, CRM, and sales pipeline | No | ★★☆ |
| Brevo | Yes (daily send limit) | Multi-channel free tier | No | ★★☆ |
| Privy | No | List growth and basic sends | No | ★★☆ |
| MailerLite | Yes (limited contacts) | Clean editor for smaller lists | No | ★★☆ |
| AVADA Marketing Automation | Yes (monthly send limit) | Free automation for new stores | Yes | ★★☆ |
| Seguno | Yes (limited contacts) | Email inside Shopify admin | Yes | ★★☆ |
| SmartrMail | No | AI product recommendation emails | No | ★★☆ |
From our dataset of 3.5M+ Shopify stores, two email marketing apps account for the dominant share of detection: Klaviyo at the top by a significant margin, and Omnisend climbing behind it. Everything else in the market is split across tools that each do something the two leaders don’t, or do it better for a specific store profile. The 11 apps below reflect that breakdown: the dominant platforms, the CRM-first alternatives, the free-tier options for stores still building a list, and the multi-channel tools for stores that want email alongside SMS and WhatsApp from one account. Each is here because it solves a real email marketing need, not because it competes head-to-head with Klaviyo on scale.
How Many Apps Do Email Marketing Stores Run?
Median: 8 apps · 25th–75th percentile: 6–12 apps · max: 89 apps
Based on Shopify email marketing stores Shopify stores in our dataset.
| Apps installed | % of stores | |
|---|---|---|
| 1 | 0.3% | |
| 2 | 2.5% | |
| 3 | 5.1% | |
| 4 | 7.3% | |
| 5 | 8.6% | |
| 6-10 | 43.8% | |
| 11-20 | 30.5% | |
| 21+ | 1.8% |
Stores that use email marketing tools run more apps than the Shopify average, and that gap is not random. Merchants who invest in email tend to be further along in their overall build: they usually have review apps collecting social proof, analytics tools tracking attribution, and often a loyalty or subscription layer on top. Email is rarely the only tool doing real work for these stores. The chart below shows exactly what else they are running alongside their email platform.
App Stack: Shopify Email Marketing Stores
Top apps detected on Shopify stores that use email marketing tools, from our dataset of 3.5M+ stores.
| Rank | App | % of stores | Category |
|---|---|---|---|
| 1 | Klaviyo | 83.3% | Email Marketing |
| 2 | Judge.me Product Reviews App | 33.7% | Reviews & Ratings |
| 3 | Loox ‑ Visual Product Reviews | 31.2% | Reviews & Ratings |
| 4 | Yotpo | 22.5% | Reviews & Ratings |
| 5 | Recharge | 20.6% | Subscriptions |
| 6 | Countdown Timer | 17.9% | Urgency & Scarcity |
| 7 | Triplewhale | 14.9% | Analytics & Tracking |
| 8 | Gorgias | 14.1% | Customer Support |
| 9 | Omnisend Email Marketing & SMS | 13.5% | Email Marketing |
| 10 | Rebuy Personalization Engine | 12.8% | Checkout Customization |
The app stack chart above covers all categories, not just email. Klaviyo and Omnisend appear because they are the two most detected email platforms in our dataset. Judge.me, Loox, and Yotpo appear because stores that invest in email also tend to invest heavily in reviews. Recharge shows up because subscription merchants are among the heaviest email users. The chart tells you what email-serious stores build around their email tool, not which email tool they chose.
Our 11 picks differ from that chart for a clear reason. We limited the list to apps that do email marketing specifically, then selected within that category by detection rank in our dataset, CRM and automation depth, and free-tier reach for stores still building a list. Detection rank tells you which apps store owners are actually running at any given moment. It does not tell you which is the right fit for your store size, budget, or list. The reviews below cover both.
Klaviyo vs Omnisend: Head-to-Head Data
 Klaviyo |  Omnisend Email Marketing & SMS | |
|---|---|---|
| Share of stores in our dataset | 35% | 5.7% |
| Popularity rank | #1 | #14 |
| Category | Email Marketing | Email Marketing |
| Common store types | Subscription, Multichannel & Marketplaces, Wholesale / B2B | Subscription, Multichannel & Marketplaces, Wholesale / B2B |
| Avg apps on their stores | 9.3 | 9.0 |
| Top apps installed alongside |
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| Themes commonly running it |
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11 Shopify Email Marketing Apps: Stats + Reviews 2026
Data first, opinion second: we track usage across 3.5+ million Shopify stores daily, and have since 2017. The stats tell us what merchants actually use; our editors rank the final picks by quality, pricing, and fit.
Klaviyo
Best for: Stores with repeat purchasers and an established email list
Klaviyo ranks highest among all email marketing apps in our detection dataset, and the gap between it and the closest competitor is larger than most people expect. The reason it dominates comes down to data architecture: Klaviyo connects directly to Shopify’s event stream, so purchase history, cart behavior, and browsing activity feed into its segmentation engine from day one. Stores do not export spreadsheets or build manual syncs - events fire into Klaviyo the moment they happen in the store.
In practice, flows run off real signals. Abandoned cart sequences trigger on Shopify cart events, not a scheduled export. Win-back campaigns fire based on days since last Shopify order. Post-purchase sequences branch based on what was bought, from live product data. Once the flows are built, the platform handles retention without ongoing manual work.
Klaviyo Highlights:
- Flow triggers fire on Shopify events directly - cart abandonment, order placed, refund issued - with no sync delay
- SMS and email share one subscriber pool and one behavioral segment library, so the same logic powers both channels
- Predictive CLV and churn risk are built-in ML models, not just recency/frequency heuristics
- A/B testing runs at the flow level (which sequence path converts better) and at the campaign level
- Send-time optimization adjusts per recipient based on individual open-history, not a single best-guess time
Klaviyo Usage Statistics
Klaviyo usage at a glance, from our Shopify store dataset, refreshed daily.
Omnisend
Best for: Stores wanting email and SMS without paying Klaviyo's pricing at scale
Omnisend is the second most detected email marketing platform in our dataset, and its share has been climbing. Store owners use it as an alternative when they want email and SMS from one platform without the per-contact pricing structure that makes Klaviyo expensive at volume. Unlike some multi-channel tools that split email and SMS into separate audiences, Omnisend runs both from one subscriber list - segments built from purchase history apply across email and SMS without duplication.
The pre-built automation library is Omnisend’s practical advantage for stores not running custom flow logic. Abandoned cart, welcome series, and post-purchase sequences are ready to activate. The campaign builder stands out with interactive content formats - scratch cards and wheel-of-fortune discount reveals - that other email platforms in this category do not offer.
Omnisend Highlights:
- Email and SMS run from a single subscriber list - segments apply to both channels without managing two separate audiences
- Pre-built automation library covers 19 ecommerce-specific templates including browse abandonment and review requests
- Campaign builder includes interactive formats - scratch cards and wheel-of-fortune reveals - not available in Klaviyo or MailerLite
- Shopify product picker lets you insert live product data (price, image, URL) directly into email content without copy-pasting
- Free plan includes the core automations - cart recovery and welcome series - without a time limit on how long you can use them
Omnisend Usage Statistics
Omnisend usage at a glance, from our Shopify store dataset, refreshed daily.
GetResponse
Best for: Stores that need landing pages and webinars alongside email marketing
GetResponse is a multi-purpose marketing platform with a Shopify integration rather than a Shopify-native tool. It does not pull purchase events directly the way Klaviyo does - the Shopify connection syncs customers and order data, but behavioral triggers require the integration layer. What GetResponse offers in exchange is a broader toolset than any pure email platform on this list: landing pages, webinar hosting, and a conversion funnel builder that links a landing page, email sequence, and checkout in a single campaign setup.
For pure email automation tied to Shopify purchase events, Klaviyo and Omnisend have more direct connections. GetResponse earns its place for stores running campaigns that live partly outside Shopify - product launches with dedicated landing pages, educational sequences that include live webinars, or multi-platform list management across multiple business channels.
GetResponse Highlights:
- Webinar hosting is built-in, not an integration - webinar registrations feed directly into email lists and automation triggers
- Landing page builder with 200+ templates works independently of Shopify, useful for campaigns that drive traffic to a pre-sell page
- Conversion funnel builder links a landing page, email sequence, and sales page in one connected campaign setup
- A/B testing runs on full email variants, not just subject lines, with automatic winner selection and statistical confidence display
- Automation workflows can trigger from web tracking events, paid ad clicks, and form submissions - not only from Shopify events
GetResponse Usage Statistics
GetResponse usage at a glance, from our Shopify store dataset, refreshed daily.
Drip
Best for: Ecommerce brands that want CRM-level segmentation in their email tool
Drip is built specifically for ecommerce email marketing, with a CRM layer that goes beyond the subscriber list model. It syncs Shopify purchase history, browsing behavior, and customer attributes into contact records that power segmentation by product viewed, purchase frequency, and revenue value. The distinction from Klaviyo is in how the tool is positioned: Drip targets stores that want CRM depth and revenue attribution without Klaviyo’s scale-focused pricing.
Drip does not appear at the top of our detection charts. It earned its place because the CRM approach is different enough to matter for specific store types. Stores managing customer relationships across multiple product lines or a repeat-purchase catalog - where knowing a customer’s full buying history changes how you message them - get more from Drip’s contact record depth than from a standard email send tool.
Drip Highlights:
- Contact records combine Shopify purchase history, product-level browsing, and email engagement into one CRM view per customer
- Revenue attribution ties specific automations to the orders they influenced, so you can see which flow earned what
- Segmentation by predicted spend, not just past orders - Drip uses historical patterns to score customer value going forward
- On-site forms, popups, and embedded widgets are included and feed directly into Drip’s CRM layer without a third-party integration
- Pre-built ecommerce playbooks are full multi-step campaign templates - activatable without building the branching logic from scratch
Drip Usage Statistics
Drip usage at a glance, from our Shopify store dataset, refreshed daily.
ActiveCampaign
Best for: Stores that need email marketing alongside a CRM and sales pipeline
ActiveCampaign combines email marketing with a native CRM, so contact management, deal tracking, and automated follow-up sequences live in one platform. The Shopify integration feeds purchase events, product data, and abandoned cart information directly into contact records - the CRM sees what happened in the store, not just what the customer did in an email. For stores managing customer relationships across sales, support, and marketing at once, that eliminates the need for a separate tool to track those conversations.
Like Drip, ActiveCampaign does not rank at the top of our email marketing detection data. It made this list because the email-plus-CRM-plus-pipeline combination is something Klaviyo and Omnisend do not offer. The automation ‘Goals’ feature deserves specific mention: it lets a contact skip ahead in a sequence the moment a target action happens - a cart recovery flow can cut off the moment a purchase is made, without building a separate logic branch to handle it.
ActiveCampaign Highlights:
- CRM is native, not an integration - deal stages, contact records, and email automation share the same data layer
- Shopify integration writes purchase and cart events directly into contact records, not just into the email subscriber list
- Automation ‘Goals’ skip contacts forward in a sequence when a target action fires - no separate branch logic needed to handle mid-sequence conversions
- Lead scoring combines email engagement and purchase behavior into a single contact score
- Split testing at the automation path level - test whether a 3-step or 5-step sequence converts better without duplicating the entire flow
ActiveCampaign Usage Statistics
ActiveCampaign usage at a glance, from our Shopify store dataset, refreshed daily.
Brevo
Best for: Stores that want a free multi-channel platform (email, SMS, WhatsApp)
Brevo (formerly Sendinblue) is a multi-channel marketing platform with a free tier that is structured differently from most others on this list: unlimited contacts with a daily email send cap, rather than a contact count limit. That means a store can import its full Shopify customer list and segment freely without hitting a paid tier just by having a large database. Brevo does not appear at the top of our detection data, but it covers email, SMS, WhatsApp, push notifications, and live chat from one account - a breadth that no other platform on this list matches.
The Shopify integration syncs order events, customer tags, and product data for segmentation. Brevo’s ‘ecommerce segment’ builder lets you filter contacts by order count, lifetime revenue, and product category - without needing to build those filters manually. For stores that want to test multi-channel outreach before committing to separate platforms for each channel, Brevo’s free tier covers the experiment.
Brevo Highlights:
- Free plan has no contact count ceiling - you pay based on daily email volume, not how many customers are in the database
- Email, SMS, WhatsApp, push notifications, and live chat are all in one platform - broader channel coverage than any other tool on this list
- The campaign builder shows a WhatsApp preview alongside the email preview when building cross-channel templates
- The ‘ecommerce segment’ builder filters contacts by order count, lifetime revenue, and product category from Shopify data
- Transactional email sending with dedicated IP option on paid plans - useful for stores sending both marketing and order notification emails from the same account
Brevo Usage Statistics
Brevo usage at a glance, from our Shopify store dataset, refreshed daily.
Privy
Best for: Stores prioritizing email list growth alongside basic automated sends
Privy appears in our detection data as one of the more popular tools among stores in the early growth phase - frequently one of the first email-related apps a new Shopify store installs. It started as a popup and email capture tool and expanded into email marketing, and that origin still defines where it performs best. The popup builder has more trigger-type variety than most email platforms include as a secondary feature: exit-intent, scroll depth, timer, page URL, and device type all control when and whether a form shows.
The email sending side handles the basics well for a store at that stage. Welcome series fire immediately after popup signup, with discount codes linked directly to the form that triggered the subscription. The email automation is not designed for complex behavioral segmentation - it is designed to work directly with Privy’s own capture tools, which is enough for a store still building its first list.
Privy Highlights:
- Popup triggers include exit-intent, scroll depth, time on page, URL match, and device type - more granular than the popup tools most email platforms bundle
- Spin-to-win and gamified signup forms that most pure email platforms do not include
- Welcome series are linked to the specific popup form that captured the email - discount codes from that form auto-include in the first email
- SMS and email campaigns share the same subscriber base - contacts captured through popups enroll in both channels without separate list management
- Two-step popups: a small teaser shows first, the full form only opens when clicked - Privy calls this ‘flyout’ and it typically has higher conversion than full-overlay popups
Privy Usage Statistics
Privy usage at a glance, from our Shopify store dataset, refreshed daily.
MailerLite Email Marketing
Best for: Smaller stores wanting a polished editor and a generous free tier
MailerLite’s Shopify integration syncs customers and triggers automations, but its connection is not as deep as Klaviyo’s event-level stream. What it trades in integration depth it makes up in editor quality: the builder is closer to a page builder than a standard email editor, with modular blocks, granular typography controls, and spacing options that let non-designers produce polished campaigns without a template library dependency. Most stores outgrow it or switch to a more Shopify-native platform as the list scales - the detection data reflects that positioning - but for the stores it is built for, the tradeoff is reasonable.
The free plan is specifically worth noting because of how it is structured: up to 1,000 contacts with 12,000 monthly sends, time-unlimited and not a trial, with the automation builder included. Most stores starting out do not need more than that for the first several months.
MailerLite Highlights:
- Free plan covers 1,000 contacts and 12,000 monthly sends with no time limit - includes the automation builder, not just broadcast sending
- The email editor uses modular blocks with typography and spacing controls more granular than Omnisend or Brevo’s builders
- Shopify-specific automation triggers (checkout abandoned, order placed, refund requested) are available from the integration - not just MailerLite’s native form/tag triggers
- Landing pages and popup builder are included on all plans, including free
- Revenue attribution tracks purchases within a configurable attribution window and reports results separately per campaign and per automation
AVADA Marketing Automation
Best for: New stores wanting more automation than Shopify Email, for free
AVADA is a Shopify-native email and SMS app that installs directly from the App Store without requiring an external account. It covers the full post-purchase automation arc from inside one dashboard: welcome, cart recovery, order confirmation, shipping update, and review request flows are all available on the free plan. The free tier is structured around monthly email volume rather than contact count, which gives early-stage stores more room to test flows without hitting a paywall from having a large but lightly-mailed list.
It appears in our detection data as a popular choice for stores in the early phase of their email build. Most stores that want more advanced segmentation eventually migrate to Klaviyo or Omnisend - AVADA does not compete with them on behavioral depth. It competes on being the fastest, least-friction way to get proper ecommerce email automations running on a new Shopify store.
AVADA Highlights:
- Shopify-native install - no external account required, everything runs from inside the Shopify App dashboard
- Email and SMS can run in the same automation: email fires first, then SMS triggers if the email goes unopened after a set delay
- The email builder uses Shopify-specific blocks - product recommendations pulled from the live catalog, order status widgets, and discount codes that auto-apply at Shopify checkout
- The core flow library covers the full post-purchase arc (welcome, cart, order, shipping, review) on the free plan - not a trial
- Free plan volume is based on monthly email sends, not contact count, so a store with a large but lightly-mailed list does not hit a paywall prematurely
Seguno: Email Marketing
Best for: Stores that want to manage all email work inside Shopify admin
Seguno is built entirely inside Shopify admin - campaigns, automations, and subscriber lists live in the same interface as orders, products, and customers. There is no external login, no separate dashboard, and no data export step. Customer tags, order history, and discount codes are accessible natively because the app runs inside the system that holds them. For a store owner who lives inside Shopify and does not want to context-switch to an external platform every time they send an email, that is a genuine quality-of-life difference.
The automation engine fires from Shopify’s native event system - the same triggers Shopify Flow uses - so there is no event delay between what happens in the store and when the email fires. Unsubscribes sync back to Shopify customer records automatically, which means the compliance state stays accurate without a manual sync job. Detection rank is modest compared to Klaviyo, which reflects the narrower audience it is built for. That audience is specific enough that Seguno earns a place on this list.
Seguno Highlights:
- The entire tool runs inside Shopify admin - no external login, no tab-switching, no export-import cycle to manage subscriber data
- Automation triggers fire from Shopify’s native event system with no sync delay between the store event and the email send
- Discount codes generate inside Shopify’s discount system and are applied to the specific subscriber who clicks - no generic coupon codes shared across campaigns
- Unsubscribes write back to the Shopify customer record automatically - compliance state stays accurate without a manual sync
- Free plan covers up to 250 subscribers - the pricing page is inside Shopify admin, not a separate SaaS pricing portal
SmartrMail Email Marketing
Best for: Stores with large catalogs where product recommendations drive repeat orders
SmartrMail focuses on product recommendation emails, and the approach is different from how Klaviyo or Omnisend handle recommendations. Rather than building recommendation logic manually - rules like “show products from the category of last purchase” - SmartrMail generates product picks per subscriber based on purchase and browsing history automatically. Two subscribers on the same newsletter list receive different product selections. The newsletter writes itself, with the platform determining which items each person is most likely to engage with.
It does not rank high in our overall detection data, but the recommendation-first architecture is distinct enough to earn its place. Klaviyo can do product recommendations with enough setup, but SmartrMail treats them as the primary feature rather than an add-on. Pricing by email sent rather than by contact count is also structurally different from most tools on this list - better for stores with large lists that send infrequently.
SmartrMail Highlights:
- Product recommendations are generated per subscriber, not per campaign - two people on the same list receive different product picks based on their individual history
- Automated newsletters generate themselves from live catalog data: the platform picks the products, you review and send (or automate that too)
- Pricing is per email sent rather than per contact - better economics for stores with large lists and infrequent sends
- One-click Mailchimp migration imports lists, templates, and automations - not just contacts
- Abandoned cart, post-purchase, and win-back flows are included, but they follow the same recommendation logic as newsletters rather than generic product blocks
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Which Shopify email marketing app is the most widely used?
Klaviyo is the most detected email marketing app across our Shopify store dataset, running on more than one in three stores we scan. Its nearest email-specific competitor is detected on roughly one-sixth as many stores. Omnisend is the second most detected email and SMS platform.
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Which email marketing apps also offer SMS marketing?
Omnisend, Klaviyo, AVADA, and Privy all handle both email and SMS from one platform with shared subscriber lists and segmentation. Consistent Cart adds push notification as a third channel alongside email. If SMS is a core part of the retention strategy, Omnisend is the most commonly chosen alternative to Klaviyo for multi-channel sends.
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Are there free Shopify email marketing apps?
Yes. MailerLite has a free plan up to 1,000 subscribers and 12,000 emails per month. Omnisend offers a free tier up to 250 contacts and 500 emails per month. AVADA covers up to 12,000 emails per month on its free plan. Seguno has a free plan up to 250 subscribers. Klaviyo offers a free plan up to 250 contacts and 500 emails per month.
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How do email marketing apps connect to Shopify store data?
Shopify-native apps like Seguno are embedded directly in the admin and access purchase history, customer tags, and order events without any external sync. Platforms like Klaviyo and Omnisend connect via Shopify’s API and sync customer data, purchase events, and cart activity to their own systems to drive segmentation and automation triggers. Older standalone platforms like GetResponse and iContact use integration layers that sync contact data but have less access to real-time cart and browse events.
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What is the difference between Klaviyo and Omnisend?
Both platforms handle email and SMS with Shopify integration, but they differ in depth and pricing. Klaviyo is more data-heavy: its segmentation engine and predictive analytics are built for stores with established lists that need precise behavioral targeting. Omnisend is faster to set up and stays more affordable at mid-size list counts. For stores that want email and SMS working together without Klaviyo’s complexity or pricing at scale, Omnisend is the more practical choice.
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How do I choose the right email marketing app for my store size?
For stores still building a list under 1,000 subscribers, start with a free plan on MailerLite, Omnisend, or AVADA. For stores with an established list and repeat purchase cycles, Klaviyo or Omnisend deliver the segmentation depth to make behavioral automation work. For stores that want to stay inside Shopify admin without logging into a separate tool, Seguno is designed for that workflow. Pricing at scale matters most for Klaviyo, which charges significantly more as lists grow past 10,000 contacts.
How to choose a Shopify email marketing app
The right email marketing app comes down to three things: how tightly it connects to Shopify’s customer data, what level of automation will actually be built and maintained, and what the cost looks like when the list is twice the size it is today.
Stores with repeat purchase cycles and an established list will get the most from Klaviyo or Omnisend. Behavioral triggers, segmentation depth, and live Shopify data sync are what make those platforms worth the cost at scale. Stores that manage relationships across sales, support, and marketing at once will get more from Drip or ActiveCampaign, which add a CRM layer that pure email tools do not offer. Stores still building a list are better served starting with a free tier - Brevo, MailerLite, AVADA, or Seguno - rather than paying for segmentation depth they cannot yet use.
When comparing apps, check three things before committing:
- How abandoned cart flows are triggered - native Shopify event triggers versus external sync makes a real difference in reliability
- What segmentation is available on your starting plan - some platforms gate behavioral targeting behind higher tiers
- Pricing at double your current list size - what the monthly cost becomes as the list grows is often more important than the entry price
Conclusion
Klaviyo and Omnisend account for the dominant share of email marketing detection across our Shopify store dataset. For most stores doing serious email work, one of the two is the right answer. Drip and ActiveCampaign serve stores that need a CRM alongside email. Brevo, MailerLite, AVADA, and Seguno cover the list-building phase before a paid platform is justified.
For related tools, see our picks for Shopify referral apps, affiliate program apps, and customer retention apps.
