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16 Best Shopify Email Marketing Apps  – [2023]

16 Best Shopify Email Marketing Apps – [2023]

Last modified: July 4, 2022

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Email marketing is one of the best ways to improve your Shopify store’s revenues. According to research, for every $1 you spend on email marketing, you will earn $44 revenue in return. For the past decade, email marketing has been the most effective way to market your business online.

In addition, research has shown that past customers offer larger order values and more frequent purchases than new customers. You’ll also find that converting existing customers is cheaper than acquiring new customers.

Finally, you can also use email marketing to recover abandoned carts that can increase revenues for your brand without too much effort.

However, to utilize email marketing on Shopify, you need to have one of the best Shopify email marketing apps installed on your store.

What You Need To Look For In Email Marketing Apps For Your Shopify Store

Email marketing apps on Shopify are numerous, and the range of the jobs they can complete are equally as numerous. This is because email marketing isn’t just one activity. There are lots of different aspects to the process. You’ve got to subscribe visitors to your mailing list, send out mails and collect results. Some email marketing apps can do all of this, though some are very specific and will only do one or two of these jobs.

Having multiple apps for email marketing isn’t necessarily a bad thing. There are some benefits from using multiple apps to manage your email marketing processes. However, too many apps can have a negative impact on the speed of your Shopify website.

As much as email is necessary to draw back customers to buying a product, speed is also important. Research has shown that for every second it takes to load your website, you’ll lose 7% of your revenue. Therefore, you’ve got to carefully balance functionality and website speed.

You will also want to make sure that your website’s emails are optimized for mobile devices. Amazingly, about 20% of emails are not optimized for mobile devices. But more than half of emails are opened on mobile devices.

Another important aspect is segmentation. Segementation can improve sales by 760%.

So, which Shopify email marketing apps do we recommend for your website? Here is a selection.

Filter between free and paid



Omnisend seamlessly integrates with Shopify, offering a diverse, all-in-one omnichannel marketing platform to your store. Omnisend is an intuitive, easy-to-use platform that drives ecommerce marketing with email & SMS automation, customer intelligence, list-building tools, and much more.

The adaptability of Omnisend makes it a powerful platform for merchants, both new and established. Right from the get-go, Omnisend provides professionally designed email templates, comprehensive customer analytics, and a dedicated network for support. Its marketing automation allows merchants to smoothly engage with their audiences, while its integrations enrich storefront user experiences.

Omnisend is also accessible to any budget, available to merchants in three separate plans that include Free, Standard, and Pro. Each plan allows merchants to engage in email marketing with hundreds of contacts, with the capacity to reach hundreds of thousands of customers.

Omnisend Highlights:

  • Features many pre-built workflows and a simple automation editor.
  • Complete with efficient and flexible segmentation targeting.
  • Includes convenient sales and performance reporting capabilities.
  • SMS campaigns can be sent internationally.
  • Enables the use of various types of pop-ups, sign-up forms, and web push notifications.

MailerLite Email Marketing

MailerLite Email Marketing

Ensure that your campaigns are sent with beautiful emails thanks to the MailerLite email marketing app. It can help you automate lots of e-commerce email campaigns that will convert customers and help you build revenues. With MailerLite you can have 1,000 subscribers, which is great for those with small lists or those just starting out. However, as you expand you might need another solution.

You can sync your customers on Shopify with subscribers and then segment them with lots of different tags like first-time customer, high spending customers, repeat customers, and customers with no purchases.

Improving email campaigns is also easy. Results are easy to analyse, so you can assess what improvements need to be made to future campaigns. When you want to make changes, the MailerLite’s drag and drop builder is easy to use and allows changes to be made in minutes.

MailerLite Email Marketing Highlights:

  • Automate your email marketing campaigns, to save time and improve productivity.
  • A free-forever plan as long as you have less than 1,000 subscribers.
  • Create free landing pages and popups to help visitors subscribe to your marketing list.
  • Establish abandoned cart campaigns that will get customers to return and purchase carts.

Final Thoughts: What Are The Best Shopify Email Marketing Apps?

There are numerous Shopify email marketing apps that you can use on your store. Not all of them have the same functions, but using one or two of them can help you generate a mailing list and send campaigns that will improve your business’ revenue and take it to the next level. And if you were looking for referral software to help out with your marketing efforts, check out Omnistar Tell Referral Marketing Software

Which email marketing app will you be using on your site?

One thought on “16 Best Shopify Email Marketing Apps – [2023]”
  1. Alain says:

    Hi, I’m a bit confused.

    I just dowloaded the App Seguno to promote my Shopify website and started learning about it. Then I found Shopify email…. What is better? Seguno or Shopify email? And what is the difference between them?

    Thank’s a lot

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