One of the cheapest ways to grow your brand is to utilize word-of-mouth marketing. If you can encourage existing customers to make a referral for your brand to their friends and family, you can greatly reduce the customer acquisition cost and increase the revenue of your Shopify store. There are lots of apps available to help you set up an affiliate or loyalty program to encourage your customers to make a referral to you, and also to allow you to work with social media influencers.

In this article. We discuss lots of options for the best Shopify referral app. The best app for you will depend on the type of referral program you wish to run on your store, so take a look at what they all have to offer.

Why Use One of the Best Shopify Referral Apps?

When you have a Shopify e-commerce store you will want to find ways to increase conversions and a reward, loyalty or affiliate program is a great way to do this. You can set up affiliates, these might be social media influencers. You can also reduce customer acquisition costs by utilizing word-of-mouth marketing by rewarding current customers with a points or discount system for referring your store to their friends and family.

It is thought that only 1-2% of visitors to your store will convert, so if you can find ways to increase this rate, it could have a significant impact on your revenue. It has been found that companies that use a referral program have 86% more business growth over two years. Referred customers are also found to be much more profitable.

You can encourage purchases with a points system or free shipping, for example. Another effective strategy is to encourage email marketing sign-ups to stay in contact with your website visitors. Some apps also offer additional features like sending birthday and holiday treats to incentivize purchases.

The apps have a variety of additional features, they might have customer support if you are not very confident with growing your website, or you might want a more customizable app where you can alter the CSS code, etc. A lot of these apps are specifically designed for Shopify so they integrate well with its functions, like the Shopify POS, for example.

Key Takeaways
1
Shopify referral apps enhance customer loyalty and sales.
2
Key features include customization, analytics, and fraud protection.
3
Automated reward fulfillment simplifies program management.

Best Shopify Referral Apps - Our Selection: