10 Best Shopify Retargeting Apps - [2024]
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10 Best Shopify Retargeting Apps – [2024]

Last modified: September 25, 2023

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Sometimes customers will come to your site, look around, and then disappear. This could be because they’re not ready to buy, have been disturbed or there is something on your website that has discouraged them from completing a purchase. That doesn’t mean that they won’t buy from you in the future. You can retarget them using Shopify retargeting apps and then possibly get them back.

What do Shopify Retargeting Apps do?

There are two ways to get a customer to complete a transaction. The first is by using Shopify abandoned cart apps. These are apps that send an SMS, email, or browser notification reminding the customer they’ve left items in their cart. They’re very useful and can turn up to 20% of abandoned carts into sales.

However, they don’t allow customers to be encouraged back if they’ve not visited the cart or entered an email address. This is where Shopify retargeting apps can help. These install a cookie or pixel that is used to identify customers who have been on a specific page/products/collections. Then when the customer visits a site with Google Advertising Network or a social media site where you have a compatible pixel/cookie, they’re given an advert to bring them back.

You create the advert and you can pay per impression (the number of times the advert is seen) or the number of clicks. Either way, you’re increasing the number of people who are returning to your store.

Retargeting is very effective and it can really grow your brand. It can also be very cost-effective.

Key Takeaways
1
Retargeting is a proven method to re-engage potential customers and boost sales.
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Shopify retargeting apps use cookies or pixels to identify and re-engage past visitors.
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Choosing a retargeting app with essential features and integrations is crucial for Shopify’s success.

Best Shopify Retargeting Apps-Here’s Our List:

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Advanced Retargeting Strategies

Understanding Your Audience

Retargeting is not just about showing ads to everyone who visits your site. It’s about understanding your audience’s behavior and segmenting them accordingly. For instance, a visitor who abandoned a cart might need a different approach compared to someone who just browsed a product page. By segmenting your audience based on their actions, you can create more personalized and effective retargeting campaigns.

Multi-Platform Retargeting

While many businesses focus on retargeting on a single platform, such as Facebook, it’s essential to understand that your audience is scattered across various platforms. By leveraging multi-platform retargeting, you can ensure that your brand remains top-of-mind for potential customers, regardless of where they spend their time online.

Frequency Capping

One of the common mistakes in retargeting is bombarding users with ads, leading to ad fatigue. It’s crucial to set a limit on how often a particular user sees your ad. This not only ensures that your audience doesn’t get annoyed but also optimizes your ad spend.

 

Choosing the Right Retargeting App for Shopify

Features to Look For

When selecting a retargeting app for Shopify, ensure it offers features like audience segmentation, dynamic ad creation, and comprehensive analytics. These features allow for more personalized campaigns and better tracking of results.

Integration and Compatibility

The best retargeting apps seamlessly integrate with Shopify, ensuring a smooth user experience. They should also be compatible with major ad platforms like Facebook, Google, and Instagram, allowing for broader reach.

Cost-Effectiveness and ROI

While there are several free and paid retargeting apps available, it’s essential to choose one that offers the best return on investment. Look for apps that have transparent pricing and positive reviews from other Shopify store owners.

Conclusion: Top 10 Shopify Retargeting Apps

When it comes to retargeting, you will need one of the top-performing Shopify retargeting apps. There are numerous options available, including the ones that are listed above. Some will only market on certain websites, so be sure that you want to be on that site advertising. So which app will you install?

FAQs
  • Why is retargeting crucial for Shopify stores?

    Retargeting plays a pivotal role in eCommerce, especially for Shopify stores. When visitors browse your store and leave without making a purchase, retargeting helps re-engage them by displaying relevant ads based on their browsing behavior. This strategy not only increases the chances of converting these visitors into customers but also maximizes the ROI on advertising spend. Given that a significant portion of online shoppers don’t make a purchase on their first visit, retargeting becomes an indispensable tool for Shopify store owners.

  • What factors should I consider when choosing a retargeting app for my Shopify store?

    When selecting a retargeting app for your Shopify store, consider factors such as ease of integration, user-friendliness, customization options, and pricing. It’s also essential to look for apps that offer detailed analytics and reporting features, as this will help you measure the effectiveness of your campaigns. Reading reviews and seeking recommendations from other Shopify store owners can also provide insights into the app’s performance and customer support quality.

  • How do retargeting apps integrate with Shopify?

    Most retargeting apps seamlessly integrate with Shopify through easy-to-install plugins or extensions. Once installed, these apps can access necessary data from your store, such as product listings, visitor behavior, and cart abandonment rates. This data allows the apps to create personalized retargeting campaigns. Additionally, many of these apps offer dashboard features within the Shopify admin panel, making it convenient for store owners to monitor and adjust their retargeting campaigns.

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