10 Best Single Product Shopify Themes [2024]
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10 Best Single Product Shopify Themes [2024]

Last modified: October 23, 2023

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Business leaders and advisors are often talking about the need to sell numerous products to make money. However, that isn’t always the case. Sometimes you just need one product. This can be the case for inventors and product developers or those who operate in a super-niche.

As a result, many people don’t think of Shopify as a great platform for their one product. But nothing could be further from the truth. Shopify is a great platform for brands with just one product and there are themes designed to help. These single-product Shopify themes come in all kinds of shapes and sizes.

Why Use One Of The Single Product Shopify Themes?

There are many reasons why you might want to use one of the single-product Shopify themes on your site. However, the main reason is that they allow you to focus your efforts on just one product, highlighting the positives and increasing conversions. Other store themes might detract from the one product and confuse visitors into thinking there are more products that are out of stock.

As usual, you want to make sure that your single product Shopify theme is fast. Speed helps with ranking and that can help drive traffic. The one drawback with single-product websites is that they have a narrow opportunity for SEO, so what you do have, needs to be good to gain traffic.

Key Takeaways
Single Product Shopify Themes focus on highlighting one product, enhancing its visibility, and increasing conversions.
Speed is crucial; a fast-loading theme aids in better ranking and traffic, essential for single-product websites with limited SEO scope.
These themes are optimized for mobile and search engines, ensuring a responsive design and higher visibility in search results.

Top Single Product Shopify Themes We Recommend

Filter between free and paid



Narrative was built for small catalogs and is therefore great for those brands with a single product. It has been designed for those that want to rely on good imagery to promote their product on the website. You can use customizable image blocks, quote slides and other elements to showcase your product.

You can promote that one product with the help of a hero video. This can be displayed on the fullscreen and set to autoplay. Or it can be at the top of the home page. You can make use of a vertical slideshow to display all the important information that you want for your product. This can be displayed on your home page.

You can also provide a better browsing experience with a sticky menu. This will allow your menu, logo and cart to scroll down the page as the user does.

Narrative Highlights:

  • Built for small catalogs and single product brands.
  • Focus on visual storytelling for your site.
  • A free theme.
  • Free royalty free images provided by Burst.
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Key Features of Single Product Shopify Themes

Visual Excellence

The aesthetic appeal of a single product Shopify store is often a determining factor in capturing and retaining customer attention. Themes that offer high-quality design elements, customizable layouts, and a variety of styling options enable store owners to create visually stunning online spaces.

The integration of multimedia elements like images, videos, and interactive sliders can effectively showcase the product in diverse and engaging ways.

Functional Efficiency

Functionality is at the core of user experience. Themes equipped with features like easy navigation, quick loading times, and seamless transitions ensure that visitors can explore the store with ease.

Additional functionalities like filter options, search features, and intuitive menus contribute to a streamlined browsing experience, facilitating the customer journey from product discovery to checkout.

Customization Flexibility

The ability to tailor the theme according to the specific needs and preferences of the store and its target audience is invaluable.

Themes that offer customization flexibility allow for modifications in design, layout, and features to align with the brand identity and product offerings.

Customizable color schemes, typography, and layout options ensure that the store resonates with the brand’s aesthetic and appeals to the target demographic.

Enhancing User Experience With Single Product Shopify Themes

Focus on Product Presentation

The presentation of a product in an online store is paramount, especially for single-product Shopify stores. A meticulous approach to showcasing the product includes high-quality images, detailed descriptions, and interactive elements to provide a comprehensive view.

Incorporating visual elements like sliders, galleries, and videos can effectively highlight the unique features and benefits of the product, offering potential buyers a virtual experience that closely mirrors the physical shopping experience.

Customer Support and Assistance

Providing robust customer support and assistance is integral to building trust and fostering customer loyalty. Incorporating features like live chat, FAQs, and easy-to-access contact options ensures that visitors can readily seek assistance and resolve their queries.

A proactive approach to customer service, including responsive support and informative resources, enhances the overall user experience, encouraging customer confidence and satisfaction.

Strategies When Using Single Product Shopify Themes

Optimizing Content for Conversion

Content plays a pivotal role in converting visitors into customers. For single-product Shopify stores, it’s essential to create compelling and informative content that highlights the product’s features, benefits, and unique selling propositions.

Utilizing persuasive copywriting techniques, incorporating visual elements, and providing detailed product information can effectively engage visitors and encourage them to make a purchase.

Implementing Social Proof

Social proof is a powerful tool for building credibility and trust. Incorporating customer reviews, testimonials, and user-generated content can validate the product’s quality and effectiveness.

Showcasing positive feedback and ratings, displaying customer photos, and sharing user experiences can instill confidence in potential buyers and reinforce the product’s value proposition.

Enhancing Mobile Shopping Experience

With the increasing prevalence of mobile commerce, optimizing the shopping experience for mobile users is crucial.

Ensuring that the Shopify theme is mobile-responsive, optimizing the layout for smaller screens, and enhancing the navigation for touch interfaces can provide a seamless and intuitive shopping experience for mobile users.

Implementing features like quick checkouts, mobile payments, and easy-to-use interfaces can facilitate convenient and efficient transactions, boosting mobile conversions.

Conclusion: Top 10 Single Product Shopify Themes

Shopify isn’t just for those stores that want to sell hundreds or thousands of products. There are places for these stores, but there is also space for brands that sell just one (or a few) products on their website. These often need special themes so these products can be better highlighted.

The single product Shopify themes that we’ve included in this list have a range of benefits that will help you promote your one product to a large audience. This will help you increase sales and, hopefully, make your product a household name. So which theme will you choose?

  • Are single product Shopify themes themes compatible with various payment gateways?

    Yes, single-product Shopify themes usually support a wide range of payment gateways, ensuring a seamless checkout experience for customers. They are designed to integrate easily with popular payment processors for convenience and security.

  • How customizable are single product Shopify themes?

    These themes are typically highly customizable, allowing users to modify layouts, colors, and fonts to align with their brand identity. Detailed documentation and support are often provided to assist in the customization process.

  • How do single product Shopify themes handle scalability and traffic spikes?

    Single-product Shopify themes are built to efficiently manage increased traffic, ensuring the website remains responsive and functional. Optimizations and regular updates contribute to the theme’s ability to handle traffic spikes without performance issues.

2 thoughts on “10 Best Single Product Shopify Themes [2024]”
  1. Avatar for MohanaPriya MohanaPriya says:

    This post is very informative on learning about different Shopify themes. But there are over a thousand Shopify themes available in the marketplace. I recently came across the Boom Shopify theme on ThemeForest, which has great ratings and I’m planning to buy it. I have this doubt – Is ThemeForest a better marketplace than others?

    1. Avatar for Team Team says:

      This is true, since Shopify is growing daily, so are Shopify theme developers. Themeforest is a huge marketplace that sells Shopify themes aside many other CMS themes and templates as well. The question should not be whether the marketplace is better, but does the theme I want to purchase check all my boxes. You should do some research on a per theme basis, and worse comes to worse – you can try one theme and if you don’t like it you can move on – no harm done.

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