Every global e-commerce business needs to be able to display prices for customers in their local (or preferred) currency. This allows them to assess whether the cost of the purchase is affordable in their own currency. So, what do you need to display prices in a local currency? The answer is a Shopify currency converter.

Currency conversion can be very important. About 25% of Europeans and 30% of US consumers will make a purchase from another country. But most customers would prefer to pay in their own local currency. When not offered, 70% of international buyers can abandon a cart.

Therefore, it is vital to add a currency switcher to your website. It could help you have international carts being abandoned and improve revenues.

What Are You Looking For in a Shopify Currency Converter?

When you add a Shopify currency converter to your store, you need to make sure that you’re adding one that has the right attributes. Some businesses do attempt to add the converted prices manually. But there are two problems with this. First, the exchange rates of currencies can change drastically over weeks. Secondly, you can sometimes make a mistake and therefore charge too much or too little, and this can affect sales and profits.

Manually processing currency changes can also be time-consuming. You want to be out there marketing your shop on Social media, email marketing, or through SEO; not calculating and re-publishing your prices for other customers.

By automating it with the right Shopify app, you can spend more time marketing your shop and attracting customers from across the world with accurate prices. This app list does not include product exchanges, there is a different list for this.

Key Takeaways
1
Currency converters allow global e-commerce businesses to display prices in the customer’s local or preferred currency, enhancing user experience.
2
About 25-30% of consumers in Europe and the US purchase internationally, but prefer to pay in their local currency.
3
Currency converter apps can detect the customer’s location and automatically display prices in the appropriate currency, increasing conversion rates.

Best Shopify Currency Converter for Your Shopify Store: