Shopify App Count and Core Web Vitals

Real-user Core Web Vitals grouped by how many apps a store runs, across Shopify stores with enough traffic to appear in Chrome UX Report data. Every row shows the number of stores behind it. These numbers say what travels with what, not what causes what.

Quick answer

Among Shopify stores with enough traffic to appear in Chrome UX Report data, 71.6% of stores running 5 apps pass Google’s Core Web Vitals on mobile (5,590 stores), against 68.4% of stores running 6 to 10 apps (22,277 stores). Stores that install more apps are also bigger and busier stores, so this is an association between store profiles, not a measure of what any app does.

Last updated October 4, 2026 · Updated daily

How this data is collected: every number here is real-world Chrome UX Report data on mobile, the Core Web Vitals that actual Chrome phone users experienced on real stores, matched against the apps we detect on those same stores. The app-count buckets are the same ones our app-stack distribution publishes, so a row here lines up with a row there.

Who is covered, stated plainly: Chrome UX Report only covers a store once it gets real traffic, so the stores measured here are larger than average. They run 7.57 apps each on average, against 5.99 across every store we hold app detections for. Comparisons between the rows hold up, because every row is drawn the same way. The pass rates themselves are not the pass rates of all Shopify stores, and should not be quoted as though they were.

Apps installed	Stores share of covered	CWV pass mobile	Median LCP · INP · CLS
1	2,491 stores · 4.2%	81.3%	1.5s · 117ms · 0
2	4,055 stores · 6.9%	76.2%	1.5s · 126ms · 0
3	5,209 stores · 8.8%	74.6%	1.6s · 131ms · 0
4	5,514 stores · 9.4%	73.2%	1.6s · 133ms · 0
5	5,590 stores · 9.5%	71.6%	1.7s · 137ms · 0
6-10	22,277 stores · 37.8%	68.4%	1.7s · 146ms · 0
11-20	13,006 stores · 22.1%	58.3%	1.9s · 162ms · 0.01
21+	800 stores · 1.4%	39.5%	2.2s · 184ms · 0.03

Real-world Chrome UX Report data on mobile. Apps installed is the number of apps we detect on the store, on the same buckets our app-stack distribution uses. CWV pass is the share of those stores passing all three Core Web Vitals, shown only where at least 25 stores back it; thinner buckets show a dash rather than a number, for the medians as well as the pass rate. Stores with no detected app are in no bucket, which is why 196 covered stores appear in none of these rows. Looking for the theme side of this? See the Shopify theme speed rankings.

One app at a time: the most-detected apps

The curve above groups stores by how many apps they run, which cannot say anything about a particular app. This board can. For each app we compare the stores running it against stores that are alike in the ways we can measure: same theme, same number of apps installed. Only groups holding stores on both sides count, and the without-the-app side is re-weighted to match the mix of groups the app's own stores sit in. The raw comparison sits alongside, because the two often disagree, and on some apps they disagree in direction.

A positive difference means stores running the app pass Core Web Vitals as often as comparable stores without it, which is a reason to say the app carries no measured speed cost. It is not a reason to say the app makes a store faster. Nothing here is a before-and-after measurement of one store, and an app is a marker of the kind of store that installs it as much as anything else.

App	Stores running it	Matched with vs without	Difference matched	Raw with vs without	Groups compared
Schema Markup	31,768 stores	67.7% vs 65.8%	+1.91 points better	67.7% vs 69.8%	490
Google Analytics	22,542 stores	66.4% vs 65.8%	+0.65 no real gap	66.2% vs 69.3%	1,375
Klaviyo	21,942 stores	71.3% vs 59.6%	+11.78 points better	70.3% vs 65.7%	1,181
Google Tag Manager	19,809 stores	61.4% vs 68.6%	−7.19 points worse	60.9% vs 72.7%	1,302
Judge.me Product Reviews App	19,756 stores	62.6% vs 67.9%	−5.26 points worse	62.1% vs 71.3%	1,349
Microsoft Clarity: AI Insights	14,359 stores	59.1% vs 66.9%	−7.79 points worse	58.9% vs 71.5%	1,171
Loox ‑ Product Reviews App	12,141 stores	65.8% vs 62.3%	+3.5 points better	64.8% vs 68.8%	1,061
Countdown Timer	8,909 stores	63.1% vs 65.6%	−2.45 points worse	62.4% vs 69%	957
Recharge	8,608 stores	60.7% vs 62.2%	−1.43 points worse	60.2% vs 69.4%	985
Yotpo	7,052 stores	64.4% vs 62.6%	+1.89 points better	63% vs 68.7%	796
Triplewhale	5,252 stores	62.5% vs 61.9%	+0.63 no real gap	61.9% vs 68.5%	643
Rebuy Personalization Engine	4,591 stores	64.4% vs 60.2%	+4.22 points better	63.6% vs 68.3%	630
PageFly ✦ AI Page Builder	4,589 stores	63.8% vs 61.4%	+2.45 points better	63.3% vs 68.3%	698
Swym Wishlist	4,462 stores	63% vs 65.4%	−2.42 points worse	62.6% vs 68.3%	738
Gorgias	4,338 stores	65% vs 61.6%	+3.38 points better	63.4% vs 68.3%	629
Trustpilot	4,075 stores	67.7% vs 63.9%	+3.86 points better	67.2% vs 67.9%	727
Omnisend Email Marketing & SMS	3,869 stores	65.9% vs 64.1%	+1.86 points better	65.7% vs 68%	691
Facebook Pixel	3,652 stores	53.5% vs 63.9%	−10.45 points worse	53.2% vs 69%	723
Instafeed ‑ Instagram Feed	3,503 stores	67.7% vs 65.6%	+2.11 points better	67.3% vs 67.9%	639
Kaching Bundles	3,359 stores	63.9% vs 63.7%	+0.22 no real gap	63.7% vs 68.1%	452
Hotjar Install	3,184 stores	62% vs 63.1%	−1.11 points worse	61.6% vs 68.3%	585
Shopify Inbox	2,975 stores	73.7% vs 67.6%	+6.06 points better	73.2% vs 67.5%	654
Cookie Consent	2,885 stores	65.3% vs 60.5%	+4.83 points better	64.8% vs 68%	533
GemPages Landing Page Builder	2,674 stores	56.5% vs 62.7%	−6.21 points worse	56.1% vs 68.4%	487
Simprosys Google Shopping Feed	2,563 stores	65.8% vs 61.7%	+4.15 points better	65.1% vs 68%	517
Rebuy Smart Cart	2,260 stores	64.6% vs 60.9%	+3.73 points better	63.7% vs 68%	407
Pandectes Gdpr	2,171 stores	68.8% vs 61.6%	+7.18 points better	67.3% vs 67.8%	440
Tiktok Pixel	2,092 stores	45.5% vs 61.5%	−16.02 points worse	45.8% vs 68.8%	508
Paypal	2,018 stores	65.7% vs 63.2%	+2.57 points better	63.6% vs 68%	464
Reconvert	1,965 stores	62% vs 62.2%	−0.16 no real gap	61.6% vs 68.1%	391
Eg Auto Add To Cart	1,959 stores	66.7% vs 62.8%	+3.87 points better	66.2% vs 67.9%	433
Kiwi Size Chart & Recommender	1,909 stores	67.8% vs 66.9%	+0.89 no real gap	67.9% vs 67.8%	434
Hulk Form Builder	1,878 stores	63.4% vs 64.2%	−0.85 no real gap	63% vs 68%	480
Shop Pay	1,829 stores	60.7% vs 60.2%	+0.43 no real gap	59.8% vs 68.1%	331
Powerful Form Builder	1,819 stores	66.3% vs 64.5%	+1.86 points better	66.1% vs 67.9%	469
Consentmo Gdpr	1,749 stores	67.4% vs 64.3%	+3.1 points better	66.9% vs 67.9%	466
Shogun ‑ Landing Page Builder	1,691 stores	64% vs 62%	+1.97 points better	63% vs 68%	443
Uppromote Affiliate	1,633 stores	68.7% vs 63.1%	+5.65 points better	68.1% vs 67.8%	396
Swatch King	1,447 stores	72.3% vs 70.5%	+1.75 points better	72.5% vs 67.7%	296
Releasit Cod Form	918 stores	33.6% vs 66.3%	−32.75 points worse	33.1% vs 68.4%	254

Stores running it is how many stores stand behind that row's matched figure. Matched is the share passing all three Core Web Vitals on mobile among stores with enough traffic to appear in Chrome UX Report data, the app's stores first and the re-weighted comparison group second. Groups compared is how many theme and app-load groups held stores on both sides; groups with stores on one side only take no part in the figure. An app needs at least 25 comparable stores before we publish a matched figure for it, so an app with too few is left off this board rather than shown as a blank row.

By app category

The same comparison asked of a whole category rather than one app: stores running at least one analytics app, or at least one page builder, against comparable stores running none of that kind. Categories are the App Store category each app is listed under. This is not an average of the per-app figures above, which would count a store running three tools of one kind three times over; each category is matched from scratch on the same theme and app-load groups.

Category	Stores running one	Matched with vs without	Difference matched	Raw with vs without	Groups compared
Analytics	32,798 stores	66.6% vs 70%	−3.38 points worse	65.4% vs 74.1%	1,160
Product reviews	30,649 stores	65.3% vs 66.6%	−1.32 points worse	64.2% vs 73.9%	1,278
Email marketing	25,698 stores	70.6% vs 58.5%	+12.13 points better	69.5% vs 65.8%	1,202
Page builder	9,191 stores	62.8% vs 62.6%	+0.24 no real gap	62.1% vs 69.1%	958
Marketing - Other	9,094 stores	63.1% vs 64.7%	−1.56 points worse	62.7% vs 69%	1,082
Upsell and cross-sell	7,775 stores	62.9% vs 62.6%	+0.27 no real gap	62.5% vs 68.8%	878
Support - Other	7,241 stores	68.3% vs 63.6%	+4.7 points better	66.8% vs 68%	961
Checkout - Other	6,378 stores	65.2% vs 61%	+4.25 points better	64% vs 68.4%	780
Product bundles	5,071 stores	63.5% vs 63.4%	+0.13 no real gap	63.3% vs 68.3%	653
Wishlists	5,005 stores	62.9% vs 65.9%	−2.99 points worse	62.5% vs 68.4%	776
Legal	4,373 stores	68.5% vs 62.6%	+5.88 points better	67.3% vs 67.9%	713
Cart customization	4,082 stores	65.7% vs 63.4%	+2.32 points better	65.4% vs 68%	673
Product variants	3,983 stores	69.6% vs 67%	+2.58 points better	69.6% vs 67.7%	624
Forms	3,797 stores	64.9% vs 64.4%	+0.48 no real gap	64.5% vs 68.1%	703
Cookie consent	3,641 stores	66.2% vs 61.9%	+4.39 points better	65.9% vs 68%	627
Chat	3,483 stores	61.1% vs 63.6%	−2.46 points worse	60.8% vs 68.4%	705
Currency and translation	3,465 stores	61.9% vs 65.4%	−3.47 points worse	61.7% vs 68.3%	622
Fraud	2,955 stores	60.9% vs 64.4%	−3.48 points worse	60.3% vs 68.3%	629
Ads	2,621 stores	59.1% vs 61.9%	−2.85 points worse	57.8% vs 68.5%	510
Video and livestream	2,597 stores	53.1% vs 63.2%	−10.12 points worse	52.6% vs 68.6%	524
Affiliate programs	2,569 stores	66.2% vs 62.6%	+3.55 points better	65.2% vs 68%	513
Loyalty and rewards	2,447 stores	64.8% vs 64.7%	+0.1 no real gap	64.4% vs 68%	545
Abandoned cart	2,000 stores	63.1% vs 61.9%	+1.17 points better	62.2% vs 68.1%	496
Pricing optimization	1,931 stores	54.9% vs 60.4%	−5.46 points worse	54% vs 68.4%	321
Discounts	1,805 stores	57.6% vs 61.9%	−4.27 points worse	57.7% vs 68.2%	475
Badges and icons	1,796 stores	63.2% vs 63.5%	−0.33 no real gap	62.6% vs 68%	447
Pay later	1,654 stores	34% vs 67.6%	−33.61 points worse	33.6% vs 68.8%	361
Payment experience	1,633 stores	66.7% vs 62%	+4.66 points better	64.7% vs 67.9%	408
Returns and exchanges	1,498 stores	67.8% vs 61.6%	+6.14 points better	66.8% vs 67.9%	402
Geolocation	1,459 stores	62.5% vs 64.3%	−1.73 points worse	62.8% vs 68%	405
Image gallery	1,331 stores	65% vs 66.5%	−1.42 points worse	65.2% vs 67.9%	409
Navigation and menus	1,218 stores	57.4% vs 63.1%	−5.72 points worse	57.5% vs 68.1%	336
Search and filters	1,187 stores	54% vs 61.9%	−7.89 points worse	53.4% vs 68.2%	338
Accounts and login	1,141 stores	56.1% vs 64.4%	−8.35 points worse	55% vs 68.1%	326
Order limits	1,137 stores	68.7% vs 63.2%	+5.48 points better	68.7% vs 67.8%	380
Pop-ups	971 stores	64.1% vs 62.1%	+2.03 points better	62.8% vs 67.9%	307
Banners	953 stores	65.5% vs 63.5%	+1.92 points better	64.8% vs 67.9%	320
Print on demand (POD)	859 stores	74.5% vs 64.8%	+9.75 points better	74.4% vs 67.7%	301
Social proof	718 stores	58.9% vs 60.7%	−1.72 points worse	58.7% vs 68%	239
Product content	708 stores	63.1% vs 65.4%	−2.29 points worse	61.8% vs 67.9%	262
Delivery and pickup	707 stores	67.1% vs 65.6%	+1.49 points better	66.5% vs 67.8%	257
Design elements - Other	705 stores	71.4% vs 65.6%	+5.83 points better	70.6% vs 67.8%	265
Web push	703 stores	62.3% vs 63.7%	−1.39 points worse	61.6% vs 67.9%	254
Product comparison	571 stores	62.2% vs 64.5%	−2.22 points worse	61.5% vs 67.9%	238
Anti theft	518 stores	59.1% vs 65%	−5.92 points worse	58.7% vs 67.9%	208
Order tracking	509 stores	64.4% vs 63.6%	+0.81 no real gap	64.5% vs 67.9%	217
Wholesale	488 stores	78.7% vs 66.8%	+11.93 points better	79.3% vs 67.7%	217
Gift cards	376 stores	64.6% vs 61.8%	+2.78 points better	64.9% vs 67.8%	171
Mobile app builder	327 stores	52.6% vs 59.7%	−7.11 points worse	50.5% vs 68%	144
Advertising - Other	288 stores	71.1% vs 62.2%	+8.9 points better	69.4% vs 67.8%	151
Accessibility	288 stores	70.9% vs 61.5%	+9.41 points better	70% vs 67.8%	137
Gift wrap and messages	277 stores	70.9% vs 66.5%	+4.42 points better	70.9% vs 67.8%	137
Site optimization - Other	272 stores	60% vs 62.3%	−2.31 points worse	59.9% vs 67.9%	127
Warranties and insurance	246 stores	62.4% vs 62.1%	+0.29 no real gap	60.8% vs 67.9%	115
Pre-orders	221 stores	70.1% vs 65.1%	+4.95 points better	70.9% vs 67.8%	136
Custom products - Other	217 stores	64.6% vs 65.2%	−0.62 no real gap	62.2% vs 67.8%	120
Stock alerts	199 stores	71.1% vs 63.5%	+7.57 points better	70.4% vs 67.8%	109
Gifts - Other	198 stores	74.2% vs 66.2%	+8.06 points better	74.9% vs 67.8%	102
Pricing quotes	197 stores	72.3% vs 67.1%	+5.21 points better	73.2% vs 67.8%	122
Custom file upload	148 stores	65.7% vs 65.9%	−0.2 no real gap	66.4% vs 67.8%	94
Event booking	124 stores	64.5% vs 69.4%	−4.89 points worse	63.4% vs 67.8%	80
Animation and effects	94 stores	72.8% vs 61.4%	+11.39 points better	70.7% vs 67.8%	60
Product display - Other	92 stores	64.4% vs 65.4%	−1 points worse	64.6% vs 67.8%	66
Orders - Other	89 stores	58.4% vs 54%	+4.43 points better	58.7% vs 67.8%	65
3D/AR/VR	81 stores	63% vs 59.4%	+3.58 points better	62.2% vs 67.8%	49
Social trust - Other	81 stores	77.5% vs 69.5%	+7.98 points better	73.6% vs 67.8%	60
Blogs	75 stores	64% vs 61.6%	+2.45 points better	62.2% vs 67.8%	50
Image editor	63 stores	53.2% vs 58.3%	−5.03 points worse	51.5% vs 67.8%	51
Images and media - Other	62 stores	65.5% vs 66%	−0.43 no real gap	66.7% vs 67.8%	46
Taxes	51 stores	72.6% vs 69.2%	+3.4 points better	71.2% vs 67.8%	37
Order editing	51 stores	56% vs 62.3%	−6.26 points worse	51.7% vs 67.8%	36
Storefronts - Other	44 stores	52.3% vs 59.7%	−7.4 points worse	50% vs 67.8%	36
Upsell and bundles - Other	42 stores	52.4% vs 63%	−10.58 points worse	53.3% vs 67.8%	32
Collections	36 stores	44.4% vs 62.7%	−18.21 points worse	42.9% vs 67.8%	29
Store locator	36 stores	63.9% vs 66%	−2.06 points worse	64.9% vs 67.8%	29
FAQ	32 stores	65.6% vs 60.1%	+5.56 points better	64.9% vs 67.8%	27
Shipping rates	31 stores	70% vs 61.6%	+8.37 points better	71% vs 67.8%	28
Workflow automation	31 stores	48.4% vs 56.2%	−7.82 points worse	50% vs 67.8%	27
Inventory optimization	29 stores	82.8% vs 61.4%	+21.33 points better	83.9% vs 67.8%	25
Product feeds	25 stores	44% vs 62%	−17.96 points worse	46.4% vs 67.8%	20

Read the columns the same way as the board above. A store counts for a category if we detect at least one app listed under it, so a store can appear on the with side of several categories at once. Categories with fewer than 25 comparable stores are left off, and so is a category that stands on barely more stores than its own largest app: if a category clears that app by less than 5% of its stores, the row would repeat that app's figures under a category name rather than tell you anything about the category. The question here is whether a store runs any app of a kind, not how many of them it runs. How the matching works, and what it cannot tell you, is set out in how we measure.

Frequently asked questions

Do Shopify stores with more apps have worse Core Web Vitals?

In our data, 71.6% of stores running 5 apps pass Google's Core Web Vitals on mobile, against 68.4% of stores running 6 to 10 apps. That is an association between store profiles, not a measurement of what apps do: a store that installs a dozen apps is usually bigger, older and busier than one that installs two, so the app count is a marker of the kind of store at least as much as anything else.

How many apps does a typical Shopify store run?

The median store we hold app detections for runs 5 apps, averaging 5.99 across 121,237 stores. The stores on this page average 7.57 apps, because Chrome UX Report coverage skews toward larger stores.

Which stores are counted in this data?

Only stores with enough real traffic to appear in Google's Chrome UX Report, which is a fraction of all Shopify stores and a larger-than-average one. The comparisons between rows hold up, since every row is drawn the same way, but the pass rates themselves should not be read as the pass rate of all Shopify stores.

Would removing an app make my store faster?

This data cannot answer that. It compares different stores against each other at one moment, not the same store before and after a change. To know what any single app does to your store, measure your own store with and without it.

How is this measured, and how often does it update?

Every figure is real-user Core Web Vitals from Google's Chrome UX Report on mobile, matched against the apps we detect on those same stores. The app counts use the same buckets as our app-stack distribution. Both refresh daily, after the nightly speed rollup.

How this data works

Every number on this page is real-world data from Google's Chrome UX Report, measured on mobile phones: the Core Web Vitals that actual Chrome users experienced on real stores. We take the most recent reading we hold for each store, count the apps we detect on that same store, and group the stores into the app-count buckets our app-stack distribution already publishes. Reporting a single form factor keeps the rows comparable, and mobile is where most storefront traffic and the tighter thresholds live.

What this is, and what it is not: an association between what a store runs and what its visitors measure. A store running twelve apps is typically older, larger and busier than a store running two, so the app count is a marker of the kind of store at least as much as anything else. Nothing here isolates one app, and nothing here is a before-and-after measurement of the same store. To know what a single app does to your store, measure your store with it and without it.

Coverage, and why it matters for the absolute figures: the Chrome UX Report only reports a site once it has enough real traffic, so the stores measured here are a fraction of all Shopify stores and a larger-than-average fraction. That is why every pass rate on this page is stated as a share of covered stores rather than of Shopify stores generally. The relationships between the rows survive that, because each row is drawn from the same pool the same way; the absolute pass rates do not.

How the two named boards are matched, and what they do not control for: every store is sorted into a group by the theme it runs and the number of apps installed on it, and only groups holding stores both with and without the app count toward the figure. The comparison side is then re-weighted to the mix of groups the app's own stores sit in, so the two sides are read across the same spread of themes and app loads. We match on theme and app load, and we do not control for catalogue size: the product counts we hold are recorded snapshots rather than live figures, and thousands of covered stores have no count at all, so matching on them would have narrowed the comparison without making it fairer. An app needs at least 25 comparable stores before a matched figure is published for it.

Why thin buckets show a dash: a bucket needs at least 25 stores of real-world data before we print a pass rate for it. The buckets at the far end of the stack hold the fewest stores, so they are the ones most likely to be blank, and the ones whose numbers move most between updates when they are not. Read the ends of the curve with the store counts next to them, which is why those counts are a column rather than a footnote.

Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →

Citing this data

Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.

ShopThemeDetector, "Shopify Store Speed by App Count", 2026. https://shopthemedetector.com/shopify-statistics/app-speed

Take the numbers with you: Speed by app count (CSV)Per-app board (CSV)Per-category board (CSV)

Get Extension