Shopify Theme and App Trends

Which Shopify themes and apps are gaining and losing ground, from live scans of 3,500,000+ stores. Latest movement: Q3 2026 vs Q2 2026. No guesswork, just what real merchants are adopting and dropping.

Quick answer

Across 3,500,000+ Shopify stores, Horizon is the fastest-growing theme, rising from 6.3% to 8.3%, and Dawn fell the most, to 13.7% (Q2 2026 to Q3 2026). Trends are computed quarter over quarter and recomputed monthly.

Last updated October 1, 2026 · Recomputed monthly

Fastest-rising theme

Horizon rose from 6.3% to 8.3% of stores (Q2 2026 → Q3 2026).

Biggest decliner

Dawn slipped from 14.7% to 13.7% over the same period.

Shopify themes gaining and losing share

Share is the percentage of stores scanned in the month running each theme. Change is in percentage points, Q3 2026 vs Q2 2026.

Gaining share	Prior	Latest	Change
Horizon	6.3%	8.3%	+2 pts
Empire	0.4%	0.7%	+0.3 pts
Ecomus	0.5%	0.6%	+0.1 pts
Baseline	0.3%	0.4%	+0.1 pts
Shapes	0.4%	0.5%	+0.1 pts
Broadcast	1.7%	1.8%	+0.1 pts
Jhango Theme V1	0.1%	0.2%	+0.1 pts
Craft	0.4%	0.5%	+0.1 pts
Reformation	0.5%	0.6%	+0.1 pts
LeiTe Studio 01	0.1%	0.2%	+0.1 pts
Crave	0.4%	0.5%	+0.1 pts
Dwell	0.3%	0.4%	+0.1 pts
Yuva	0.1%	0.2%	+0.1 pts
Zendrop	0.1%	0.2%	+0.1 pts
Combine	0.1%	0.2%	+0.1 pts

Losing share	Prior	Latest	Change
Dawn	14.7%	13.7%	−1 pt
Impulse	4.4%	3.9%	−0.5 pts
Impact	2.9%	2.5%	−0.4 pts
Kalles	2.1%	1.7%	−0.4 pts
Prestige	5.0%	4.7%	−0.3 pts
Refresh	1.3%	1.0%	−0.3 pts
Warehouse	0.8%	0.6%	−0.2 pts
ella	2.1%	1.9%	−0.2 pts
Shrine	0.6%	0.4%	−0.2 pts
ELIXIR	0.6%	0.4%	−0.2 pts
Focal	1.2%	1.0%	−0.2 pts
BEAUTY	0.3%	0.2%	−0.1 pts
Local	0.3%	0.2%	−0.1 pts
Pipeline	0.8%	0.7%	−0.1 pts
Tinker	0.7%	0.6%	−0.1 pts

Newly detected, not counted as growth

These themes went from little or no detected presence to a measurable share in a single period. That almost always means our detection improved rather than the market moving, so they sit here instead of in the gaining table. How we measure.

Newly detected	Prior	Latest
Adorn	0%	0.3%
Flaunt	<0.1%	0.2%
Dynamic	0%	0.2%
Zeal	<0.1%	0.1%

Shopify apps gaining and losing share

Share is the percentage of stores scanned in the month with each app installed. Change is in percentage points, Q3 2026 vs Q2 2026.

Gaining share	Prior	Latest	Change
Shopify Inbox	5.0%	9.1%	+4.1 pts
Paypal	1.9%	5.6%	+3.7 pts
Blockify Fraud Filter	1.9%	2.3%	+0.4 pts
Google Youtube	1.6%	2.0%	+0.4 pts
Foxkit Upsell Bundles	0.3%	0.7%	+0.4 pts
Consentmo Gdpr	2.7%	3.0%	+0.3 pts
MIDA Fraud Filter, Bot Blocker	0.2%	0.4%	+0.2 pts
Judge.me Product Reviews App	35.2%	35.4%	+0.2 pts
Redo	0.8%	1.0%	+0.2 pts
Bundler Ribbons	0.3%	0.5%	+0.2 pts
Zipify	1.3%	1.5%	+0.2 pts
Omnisend Email Marketing & SMS	6.0%	6.2%	+0.2 pts
Elevate A/B Testing Price Test	0.3%	0.5%	+0.2 pts
Intelligems A B Testing	2.4%	2.6%	+0.2 pts
Pify Size Charts	0.2%	0.4%	+0.2 pts

Losing share	Prior	Latest	Change
Loox ‑ Product Reviews App	19.1%	13.2%	−5.9 pts
Recharge	15.1%	9.7%	−5.4 pts
Yotpo	11.7%	8.0%	−3.7 pts
Rebuy Personalization Engine	8.0%	4.8%	−3.2 pts
Klaviyo	38.8%	36.1%	−2.7 pts
Reconvert	3.9%	2.3%	−1.6 pts
PageFly ✦ AI Page Builder	7.0%	6.0%	−1 pt
Shogun ‑ Landing Page Builder	2.6%	1.7%	−0.9 pts
Gorgias	7.9%	7.1%	−0.8 pts
Afterpay	2.3%	1.6%	−0.7 pts
Triplewhale	9.1%	8.5%	−0.6 pts
Privy ‑ Email, SMS & Pop Ups	2.0%	1.4%	−0.6 pts
Fbp Fast Bundle	1.1%	0.5%	−0.6 pts
Trustpilot	6.3%	5.8%	−0.5 pts
GemPages Landing Page Builder	4.6%	4.1%	−0.5 pts

Newly detected, not counted as growth

These apps went from little or no detected presence to a measurable share in a single period. That almost always means our detection improved rather than the market moving, so they sit here instead of in the gaining table. How we measure.

Newly detected	Prior	Latest
Yotpo Loyalty Rewards	0%	1.5%
Tolstoy: Shoppable Video & UGC	0%	1.2%
Seowill Ai Seo	0%	1.1%
Carthook	0.1%	0.8%
Releasit Cod Fee	0%	0.5%
Opensend	0%	0.3%
Seowill Page Speed	0%	0.3%
Nitro Upsell Cross Sell	0%	0.3%
Nosto	0%	0.3%
Mappy Store Locator	<0.1%	0.3%
Fly Bundles Upsells	0%	0.3%
Eaze Button	0%	0.2%
Mergn: Email, SMS & WhatsApp	0%	0.2%
Oxi Wishlist Cartsync Login	0%	0.2%
Easyban	0%	0.2%

Trend snapshots by period

Trends are computed month over month from our first-party scan dataset and refreshed automatically. Read how the numbers are produced in our statistics methodology, or browse the full Shopify statistics hub.

Citing this data

Free to cite and republish with a link to shopthemedetector.com. Journalists, researchers, analysts, and vendors writing about their own numbers are all welcome to use these figures in articles, reports, decks, and marketing pages. No permission request needed, and no fee. All we ask is a visible credit and a working link back to the page you took the figure from.

ShopThemeDetector, "Shopify Theme and App Trends", 2026. https://shopthemedetector.com/shopify-statistics/trends

Take the numbers with you: Gaining and losing tables (CSV)

These figures are recomputed from live detection monthly, so quote the date you accessed the page alongside the citation. For the definitions behind every number, see how we measure.

Frequently asked questions

Which Shopify theme is growing fastest?

Horizon is the fastest-growing theme, rising from 6.3% to 8.3% of stores (Q2 2026 to Q3 2026).

Which Shopify themes are losing share?

Dawn saw the biggest drop, from 14.7% to 13.7% of stores (Q2 2026 to Q3 2026).

How is Shopify theme market share measured?

Share is the percentage of stores scanned in the period that run each theme, from live storefront detection, deduplicated by domain and folded to each theme's canonical name.

How often do the trends update?

Monthly. Each completed month is added to the dataset, and the figures compare the latest complete quarter against the one before it.

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