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Shopify Theme and App Trends

Which Shopify themes and apps are gaining and losing ground, from live scans of 3,500,000+ stores. Latest movement: Q2 2026 vs Q1 2026. No guesswork, just what real merchants are adopting and dropping.

Quick answer

Across 3,500,000+ Shopify stores, Horizon is the fastest-growing theme, rising from 5.4% to 6.3%, and Impact fell the most, to 2.9% (Q1 2026 to Q2 2026). Trends are computed quarter over quarter and recomputed monthly.

Last updated September 1, 2026 · Recomputed monthly
Fastest-rising theme
Horizon rose from 5.4% to 6.3% of stores (Q1 2026 → Q2 2026).
Biggest decliner
Impact slipped from 3.2% to 2.9% over the same period.

Shopify themes gaining and losing share

Gaining sharePriorLatestChange
Horizon
5.4%6.3%+0.9 pts
Refresh
1%1.3%+0.3 pts
Minimog OS 2.0
1.9%2.1%+0.2 pts
Kalles
1.9%2.1%+0.2 pts
Hyper
0.5%0.7%+0.2 pts
Tinker
0.5%0.7%+0.2 pts
ELIXIR
0.4%0.6%+0.2 pts
Eurus
0.4%0.5%+0.1 pts
Stretch
0.5%0.6%+0.1 pts
Savor
0.4%0.5%+0.1 pts
Blockshop
0.1%0.2%+0.1 pts
BEAUTY
0.2%0.3%+0.1 pts
Fabric
0.4%0.5%+0.1 pts
Skeleton
0.1%0.2%+0.1 pts
Pipeline
0.7%0.8%+0.1 pts
Losing sharePriorLatestChange
Impact
3.2%2.9%−0.3 pts
Impulse
4.6%4.4%−0.2 pts
Broadcast
1.9%1.7%−0.2 pts
Focal
1.4%1.2%−0.2 pts
Sense
1.2%1%−0.2 pts
Craft
0.6%0.4%−0.2 pts
Enterprise
0.8%0.7%−0.1 pts
Spotlight
0.4%0.3%−0.1 pts
Expanse
0.5%0.4%−0.1 pts
Empire
0.5%0.4%−0.1 pts
Sleek
0.6%0.5%−0.1 pts
Showcase
0.3%0.2%−0.1 pts
Symmetry
1.5%1.4%−0.1 pts
Prestige
5.1%5%−0.1 pts
Rise
0.2%0.1%−0.1 pts

Shopify apps gaining and losing share

Gaining sharePriorLatestChange
Cookie Consent
3.1%4.9%+1.8 pts
Judge.me Product Reviews App
33.7%35.2%+1.5 pts
Yotpo
10.9%11.7%+0.8 pts
Intelligems A B Testing
1.8%2.4%+0.6 pts
Tiktok Pixel
3.5%4%+0.5 pts
Kaching Bundles
6.2%6.7%+0.5 pts
Paypal
1.5%1.9%+0.4 pts
Okendo
3%3.4%+0.4 pts
Triplewhale
8.8%9.1%+0.3 pts
Kaching Cart
1.3%1.5%+0.2 pts
Shop Pay
2.8%3%+0.2 pts
Countdown Timer
15.8%16%+0.2 pts
Seolab Seo Optimizer
0.3%0.5%+0.2 pts
Redo
0.6%0.8%+0.2 pts
GemPages Landing Page Builder
4.4%4.6%+0.2 pts
Losing sharePriorLatestChange
Loox ‑ Product Reviews App
19.9%19.1%−0.8 pts
Klaviyo
39.5%38.8%−0.7 pts
Hotjar Install
5.6%5%−0.6 pts
Trustpilot
6.9%6.3%−0.6 pts
Recharge
15.6%15.1%−0.5 pts
Simprosys Google Shopping Feed
4.2%3.7%−0.5 pts
PageFly ✦ Landing Page Builder
7.4%7%−0.4 pts
Releasit Cod Form
2.2%1.9%−0.3 pts
Ecomposer Builder
1.6%1.3%−0.3 pts
Avis Product Options
0.5%0.2%−0.3 pts
Shogun ‑ Landing Page Builder
2.8%2.6%−0.2 pts
Smile: Loyalty Program Rewards
1.6%1.4%−0.2 pts
Rebuy Personalization Engine
8.2%8%−0.2 pts
Lucky Orange Heatmaps & Replay
2.3%2.1%−0.2 pts
Gorgias
8.1%7.9%−0.2 pts
Newly detected, not counted as growth
Newly detectedPriorLatest
Shopify Inbox
<0.1%5%
Tolstoy Ads Image Video
0%1.5%
Google Youtube
0.2%1.6%
Foxkit Upsell Cross Sell
0%0.4%
Google Ads Pixel By Nabu
0%0.3%
Foxkit Upsell Bundles
0%0.3%
Aris Product Options, Variants
0%0.3%
Vwo Wingify
0%0.3%
Ta Mappy Store Locator Maps
0%0.2%
Pushdaddy Many Chat Cloud Api
0%0.2%
Ag Shoppable Video
0%0.2%
Wyllo Formerly Nofraud
0%0.2%
T&C ‑ Terms Checkbox
0%0.2%
Xcloud Search Filter
0%0.2%
MIDA Fraud Filter, Bot Blocker
<0.1%0.2%

Trend snapshots by period

Citing this data

Free to cite and republish with a link to shopthemedetector.com. Journalists, researchers, analysts, and vendors writing about their own numbers are all welcome to use these figures in articles, reports, decks, and marketing pages. No permission request needed, and no fee. All we ask is a visible credit and a working link back to the page you took the figure from.

ShopThemeDetector, "Shopify Theme and App Trends", 2026. https://shopthemedetector.com/shopify-statistics/trends

Take the numbers with you: Gaining and losing tables (CSV)

These figures are recomputed from live detection monthly, so quote the date you accessed the page alongside the citation. For the definitions behind every number, see how we measure.

Frequently asked questions

Which Shopify theme is growing fastest?
Horizon is the fastest-growing theme, rising from 5.4% to 6.3% of stores (Q1 2026 to Q2 2026).
Which Shopify themes are losing share?
Impact saw the biggest drop, from 3.2% to 2.9% of stores (Q1 2026 to Q2 2026).
How is Shopify theme market share measured?
Share is the percentage of stores scanned in the period that run each theme, from live storefront detection, deduplicated by domain and folded to each theme's canonical name.
How often do the trends update?
Monthly. Each completed month is added to the dataset, and the figures compare the latest complete quarter against the one before it.
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