How to Use Email on Shopify
Last modified: December 23, 2025
Email is a very important part of your e-commerce store. Without it, you can’t receive notifications of new sales, recent inquiries from contact forms or deliver shopping receipts to customers. Shopify doesn’t have any email hosting services; however, you can forward an unlimited number of emails to an address.
This could be an email address hosting with a third party with the same domain as your Shopify store. This would require you to have bought your domain from a third party and have used that for your Shopify store.
How to Set Up Email Forwarding with Shopify
Step 1: Active Email
The first thing you should do is ensure that you have an active email address that you can use. You can use numerous email software programs to host emails on.
Step 2: Log In
Next, you need to log into your Shopify dashboard using your user credentials.
Step 3: Go to Domains
Go to the ‘Domains’ section of the online store.
Step 4: Manage Domains
In the ‘Manage Domains’ sections, select the domain you require to set up email forwarding with. For instance, if you want emails sent to your-company.com, you should select that domain.
Step 5: Add Email Address
Click on the ‘Add an email address’ option on the screen. From there, you enter the email address you wish to receive emails for. Do not write the @domain.com aspect, this is completed for you.
Enter the full email address in the text field section next to the ‘Forwards to’ option. This should include the @domain.com.
Click the ‘Add email forward’ button to save the settings and complete the process.
Advanced Tips: Klaviyo
Klaviyo is a marketing platform built for online stores. It helps businesses send emails and texts to customers based on what they do-like buying something, leaving stuff in their cart, or just signing up.
Here’s what it actually does:
- Email & SMS automation - Sends messages automatically when someone takes an action. You don’t have to be there clicking “send.”
- Customer tracking - It watches what shoppers do on your site and stores that info. Then you can send super-targeted messages.
- Segmentation - You can split people into smart groups, like “VIPs,” “first-timers,” or “people who haven’t bought in 3 months.”
- Campaigns & templates - Build good-looking emails fast with drag-and-drop tools. No need for design skills.
- Revenue tracking - It shows you exactly how much money each message made. Not guesses-real numbers.
Basically, Klaviyo helps you talk to your customers in a way that actually gets them to come back and buy again.
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How can I prevent my store’s emails from landing in the spam folder?
Ensure that your emails are not too promotional, avoid spam trigger words, and encourage customers to whitelist your email address. Also, maintain a clean email list and authenticate your email domain.
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How do I integrate my Shopify store with an email marketing platform?
You can integrate your Shopify store with email marketing platforms like Mailchimp, Klaviyo, etc., by installing their respective apps from the Shopify App Store and following the integration instructions.
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Is it possible to customize the design and content of Shopify notification emails?
Absolutely, Shopify allows store owners to customize notification emails. You can modify the content, layout, and design to align with your brand’s identity and communication style.
Enhancing Email Functionality on Shopify
While Shopify provides basic email functionalities, there are advanced steps and integrations that can be employed to optimize the email experience for both the store owner and the customers.
Having been in the digital marketing and development space for years, we understand the nuances and intricacies involved in setting up a seamless communication channel.
Shopify Email Requirements and Setup
Shopify Email is accessible to store owners with a paid subscription. The setup is straightforward; navigate to the Shopify Email app page, click ‘Add app’, and follow the on-screen instructions.
However, it’s essential to note that Shopify doesn’t host emails. For a professional touch, store owners often opt for third-party hosting or email forwarding, ensuring that emails don’t end with @shopifyemail.com.
The integration process is user-friendly, making it a preferred choice for many Shopify store owners seeking to enhance their email marketing efforts.
Effective email management is pivotal in ensuring seamless communication with customers. Shopify offers various options for configuring and managing emails, each designed to cater to the diverse needs of store owners.
Changing Store and Sender Email Address
The store contact address is initially the email used during the Shopify sign-up process. It can be changed to a preferred email where all notifications and exported files will be sent.
The sender email, which is customer-facing, can also be modified to reflect a more business-appropriate address, enhancing the professional outlook of the store’s communication.
Using a Forwarding Address
Shopify-managed custom domains allow the use of a forwarding email address. This feature enables store owners to have emails sent to a custom domain email address forwarded to their personal or business email.
It ensures that communication from customers is centralized, organized, and easily accessible, enhancing responsiveness and customer service quality.
Ensuring Email Delivery
For third-party domains, verifying the sender’s email address is paramount to ensure that emails reach the customers. This verification involves adding CNAME records to the domain to connect it to Shopify’s SPF and DKIM records.
It’s a critical step to prevent emails from being flagged as spam or failing to deliver, ensuring that customers receive all communications promptly and securely.
Benefits of Using Email on Shopify
Email communication remains a pivotal element in the e-commerce landscape. On Shopify, it’s not just about sending and receiving emails but leveraging this communication medium to enhance customer engagement, boost sales, and build a reputable brand.
Here, we explore the multifaceted benefits that come with effectively utilizing email on Shopify.
By strategically applying principles like the decoy effect in email marketing campaigns, Shopify store owners can enhance the effectiveness of their promotional strategies, influencing customer decisions and increasing conversions.
Enhanced Customer Engagement
With email, Shopify store owners can maintain direct communication with customers. It’s a personalized approach to keep customers informed about new products, offers, and updates.
This direct line of communication fosters a stronger relationship between the store and its customers, enhancing loyalty and trust.
Boosted Sales and Conversions
Email marketing campaigns on Shopify are instrumental in driving sales. By sending targeted and personalized emails, store owners can entice customers to make purchases, leading to increased sales and conversions.
It’s a tried and tested strategy that yields significant ROI when executed effectively.
Brand Building and Awareness
Emails offer a platform for Shopify store owners to build and reinforce their brand. Through consistent and value-driven communication, customers become more acquainted with the brand, leading to increased brand awareness and reputation.
It’s a subtle yet powerful way to engrain the brand in the customers’ minds.
Conclusion: How to Use Email on Shopify
Emails are a vital part of communications with your customers. However, you don’t have to do it manually. Choose a default pricing strategy that helps you automate the whole process on your Shopify store.
