So you are weighing up which Shopify plan to start on or move up to. Shopify sells its store software in tiers, and picking the right one is mostly a matter of matching a plan’s features to how you actually sell. The plans have changed names and prices over the years, which is where most of the confusion comes from, so this page compares every current Shopify plan side by side: what each one costs monthly and yearly, and who each tier suits.

Shopify recently renamed its mid-tier plan: the plan once simply called Shopify is now called Grow, so older guides that pit “Shopify” against “Basic Shopify” are really comparing Basic and Grow. For a full breakdown of every feature, fee and add-on cost on each tier, read our complete Shopify pricing plans guide.

Key Takeaways
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Shopify’s pricing page lists four plans: Basic, Grow, Advanced and Plus. The plan formerly called “Shopify” is now “Grow”. Basic and Grow are the two plans most store owners compare, and billing annually lowers the monthly rate on every paid plan. A lighter Starter option also exists for selling through social and chat rather than running a full storefront.

Current Shopify Plans and Pricing

Here is every Shopify plan on Shopify’s pricing page today, with the standard monthly price and the lower rate you pay when you commit to annual billing.

Plan Monthly Billed annually Who it fits
Basic $39/mo $29/mo Solo entrepreneurs and new stores that need a full online shop
Grow (formerly “Shopify”) $105/mo $79/mo Small teams and growing stores that want lower fees and more staff accounts
Advanced $399/mo $299/mo Higher-volume stores that need advanced reports and cheaper shipping
Plus from $2,300/mo Custom High-volume and enterprise merchants

Prices are in USD, set by Shopify, and verified against Shopify’s pricing page on October 13, 2026. Shopify also offers a lighter Starter plan for selling through social, chat and simple links rather than running a full storefront; check Shopify’s Starter page for its current rate. Confirm the price for your own country before you sign up.

See live Shopify pricing

Basic vs Grow: The Two Plans Most Stores Compare

Most store owners are really choosing between Basic and Grow (the plan formerly called Shopify). Basic covers everything you need to run a store: unlimited products, 24/7 support, a discount code engine and standard reports. Grow adds the features that start to matter once order volume picks up.

  • Lower third-party fees: if you use a payment gateway other than Shopify Payments, Grow charges 1% per transaction where Basic charges 2%.
  • More staff accounts: Grow includes up to five staff accounts, more than Basic allows.
  • Same core store: both plans include a full online store, unlimited products, 24/7 chat support, discount codes, gift cards and abandoned cart recovery, so those are no longer the deciding factor between them.

If your store is new or low-volume, Basic is usually enough. Once the transaction-fee savings and the extra reporting outweigh the higher monthly price, Grow starts to pay for itself.

Choosing the Right Plan

Start with the plan that matches your current sales volume rather than the one you hope to grow into. Upgrading later takes a few clicks and keeps all your data, so there is no penalty for starting small. Weigh each plan’s monthly price against the transaction-fee savings at your volume, and remember that annual billing lowers the rate on every paid tier.

If you are running at enterprise volume, the top tier is Shopify Plus. For a tier-by-tier look at features, fees and the full lineup, see our complete Shopify pricing plans guide, or browse more of our Shopify comparisons.