Shopify's Pricing Plans: An Updated Overview [2023] - STDetector
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Shopify’s Pricing Plans: An Updated Overview [2023]

Last modified: May 29, 2023

Shopify’s Pricing Plans: An Updated Overview [2023]
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Shopify offers 3 main pricing plans for any type of online business. Let’s start discussing the options at hand:

  1. Basic Shopify: $39/month
  2. Shopify: $105/month
  3. Advanced Shopify: $399/month

Each plan offers a different set of features tailored to businesses of varying sizes. For instance, the Basic Shopify plan is ideal for small businesses, while the Advanced Shopify plan caters to larger businesses with more complex needs.

Comparison Between Shopify Monthly Pricing & Yearly Pricing

Plan Monthly Cost Yearly Cost
Basic Shopify $39/month $29/month
Shopify $105/month $79/month
Advanced Shopify $399/month $299/month
Shopify Plus Starting at $2000/month Not specified


Shopify Pricing Options

Name Description
Basic Shopify
Best for newer ecommerce businesses and businesses that are just starting out, without the need for many premium features.
Free Trial
Best for growing ecommerce businesses and more advanced teams with the need for more that offered by the basic plan.
Free Trial
Advanced Shopify
Best for bigger businesses that need scalability and advanced reporting.
Free Trial

Here is how it looks on the Shopify pricing page:


Shopify has a pretty thorough comparison table with the 3 Shopify pricing options so you can look through all the available features in each option and decide which one of them is the actual one the fits your business’ needs.

pricing table

Shopify Pricing Options Differences

Basic Shopify Shopify Advanced
Staff accounts
Inventory locations
Up to 4
Up to 5
Up to 8
Third-party calculated shipping rates
Shipping discount
Up to 77%
Up to 88%
Up to 88%
Online credit card rates
2.9% + 30¢ USD
2.6% + 30¢ USD
2.4% + 30¢ USD
Transaction fee if not using Shopify Payments
International domains
International pricing
International pricing (per variant pricing)

Detailed Breakdown of Shopify's Pricing Plans

To provide you with a more comprehensive understanding of Shopify’s pricing structure, let’s delve deeper into each plan and what they offer:

Basic Shopify: $39/month

Ideal for small businesses, the Basic Shopify plan offers all the essential features needed to set up an online store. These include:

  • Unlimited products
  • 2 staff accounts
  • 24/7 support
  • Sales channels
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery

Shopify: $105/month

The Shopify plan is designed for growing businesses. It includes all the features of the Basic Shopify plan, plus:

  • 5 staff accounts
  • Gift cards
  • Professional reports

Advanced Shopify: $399/month

The Advanced Shopify plan is best suited for scaling businesses. It includes all the features of the Shopify plan, plus:

  • 15 staff accounts
  • Advanced report builder
  • Third-party calculated shipping rates

Shopify Plus: Starting at $2000/month

Shopify Plus is an enterprise solution for large businesses and high-volume sellers. It offers advanced features and priority support.


Shopify's Pricing Table

Here’s a detailed table summarizing the key features and costs of each Shopify plan:

Plan Monthly Cost Transaction Fees Credit Card Rates Best for
Basic Shopify $39 2.9% + 30¢ 2.9% + 30¢ Small businesses
Shopify $105 2.6% + 30¢ 2.6% + 30¢ Growing businesses
Advanced Shopify $399 2.4% + 30¢ 2.4% + 30¢ Scaling businesses
Shopify Plus Starting at $2000 Contact Shopify Contact Shopify Large businesses

Remember, these transaction fees can be waived if you use Shopify Payments.

Additional Costs to Consider

While Shopify’s pricing plans are comprehensive, there are additional costs that you might need to consider:

Shopify Apps

Shopify’s App Store offers over 6,000 apps that can enhance the functionality of your online store. The cost of these apps varies, with some being free and others requiring a monthly subscription.

Domain Name

Shopify offers domain registration services starting at $14.95 per year, handling all the technical aspects for you. If you’re still deciding on a domain name, consider a branded subdomain, which is connected to your shop but doesn’t include the .shop extension.

Email Hosting

Shopify provides email hosting services, allowing you to send up to 10,000 emails for free each calendar month. If you exceed this limit, you’ll be charged $0.001 USD per additional email. Note that these free emails are shared across all email campaigns you send in a calendar month. For instance, if you send two email campaigns in a month, each to 6,000 subscribers, you’ll be charged $2 USD for the 2,000 additional emails.

Additional Shopify Pricing Plans

Beyond the three main pricing plans, Shopify offers two additional options that cater to specific business needs:

Shopify Lite

If you’re just starting out and want to get a feel for eCommerce without all the bells and whistles, Shopify Lite might be the right choice for you. It’s a cost-effective way to start selling online, especially if you’re primarily using social media platforms and messaging channels for your business.

Shopify Plus

For large businesses and high-volume sellers, Shopify Plus offers a robust enterprise solution. With advanced features, priority support, and your own account manager, Shopify Plus is designed to handle significant revenue and provide a seamless eCommerce experience. The cost for Shopify Plus starts at $2000 per month.

Themes and Apps: Enhancing Your Shopify Store

While all the essentials for running an eCommerce store are included in the Basic Shopify plan and up, you can enhance your store’s functionality and aesthetics with themes and apps.


Shopify offers a variety of themes, some free and others paid, that can help you create a visually appealing and user-friendly online store. The cost of paid themes can go up to $240 as a one-time fee. When choosing a theme, consider factors like your brand image, the size of your product catalog, and the specific features you want on your site.


The Shopify App Store hosts a plethora of apps developed by Shopify and third-party developers. These apps can add useful features to your store, automate tasks, and help increase revenue. While many apps are free, some require a monthly subscription.

Shopify's New Pricing Plans - April 23rd 2023

Shopify has recently updated its pricing plans, offering even more flexibility and options for businesses of all sizes. Here’s a look at the new pricing structure (we updated this entire article to reflect the new prices from the top but are still outlining the differences here):

Basic Shopify: $39/month

The Basic Shopify plan is now priced at $39 per month instead of $29 per month.

Shopify: $105/month

The Shopify plan is now $105 per month instead of $79 per month.

Advanced Shopify: $399/month

The Advanced Shopify plan is now $399 per month instead of $399 a month.

Conclusion: Making the Most of Shopify’s Pricing Structure

Understanding Shopify’s pricing structure is crucial for making the most of this powerful eCommerce platform. By carefully considering the features and costs of each plan, you can choose the one that best suits your business’s needs and budget.

Remember, the best way to determine if Shopify is right for you is to try it out for yourself. Shopify offers a 3-day free trial, allowing you to explore its features and see if it aligns with your business needs. Make an informed decision, and happy selling!

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