Shopify Pricing Plans: [2024] Guide
Shopify - 3 Day Free Trial - No cc Needed   Free Trial
Detect Shopify Theme

Or go to our Shopify Theme Detector directly

Shopify Pricing Plans: [2024] Guide

Last modified: July 15, 2024

plans and pricing 2024
Free Shopify Trial

Shopify now offers six pricing plans for any type of online business. Let’s start discussing the options at hand:

Shopify Plans 2024













Best for Social media sellers

with limited online store

New businesses In-store POS &

basic website

Growing businesses Scaling businesses High volume
Staff  Accounts N/A 2 Unlimited POS logins 5 15 Unlimited
Support N/A 24/7 N/A 24/7 24/7 24/7 Priority
Sales Channels Social media,

basic store

Social media,


Social media,

basic store,


Social media,

basic store,


Social media,

basic store,


Social media,

basic store,


Reporting Basic Basic Advanced Basic Advanced Advanced
POS Lite Lite Pro Lite Lite Pro
Global Selling Yes 3 Markets Yes 3 Markets 3 Markets +


50 Markets


N/A 10 N/A 10 10 200


5% 2% 2% 1% .60% Custom


Checkout N/A Regular Regular Regular 10x Capacity 40x Capacity


Not available Not available N/A Available Available Available
Duties and

Import Taxes

Not available Not available Not available Available Available Available
Wholesale Not available Not available Not available Not available Not available Available

You may have heard about Shopify Lite, but it’s no longer available to new Shopify customers, nor can you downgrade from an existing plan to Lite. For users who want to pay less than $10 a month, the new option is “Starter.”

Each plan offers a different set of features tailored to businesses of varying sizes. For instance, the Basic Shopify plan is ideal for small businesses, while the Advanced Shopify plan caters to larger businesses with more complex needs.

Comparison Between Shopify Monthly Pricing & Yearly Pricing

Starter Basic Retail Shopify Advanced Plus
Monthly Rate $5 $39 $89 $105 $399 N/A
Annual Rate $5 $29 $79 $79 $299 N/A
3-Year Rate N/A N/A N/A N/A N/A $2,300+
Key Takeaways
Shopify offers diverse plans, each tailored to different business needs and budgets, starting at just $5/month
The pricing update ensures merchants can pick a plan that works for them
You can always change your plan if your needs change
Recommended: 10 Best Shopify Pricing Table Apps – [2024]
# Name Image
Elfsight Pricing Table
Elfsight Pricing Table
Pricing Table - Pricing Plans
Pricing Table - Pricing Plans
Table Rates Shipping
Table Rates Shipping
EasyList ‑ products list
EasyList ‑ products list
QD (Quantity Breaks/Discounts)
QD (Quantity Breaks/Discounts)
B2B/Wholesale Solution
B2B/Wholesale Solution
PE (Discount & Price Editor)
PE (Discount & Price Editor)
Buildify Drag & Drop Builder
Buildify Drag & Drop Builder
Hooked Pricing Table
Hooked Pricing Table
POWR Product Price Table
POWR Product Price Table
Show More

Shopify Pricing Options

Name Description
Basic Shopify
Best for newer ecommerce businesses and businesses that are just starting out, without the need for many premium features.
Free Trial
Best for growing ecommerce businesses and more advanced teams with the need for more that offered by the basic plan.
Free Trial
Advanced Shopify
Best for bigger businesses that need scalability and advanced reporting.
Free Trial

Here is how it looks on the Shopify pricing page:

Screenshot of shopify plans page

Shopify has a pretty thorough comparison table with the 4 main Shopify pricing options so you can look through all the available features in each option and decide which one of them is the actual one the fits your business’ needs. The “POS-focused” plans have their own page, here’s what it looks like on the Shopify site:

Screenshot from basic and retail - the shopify pos-oriented plans


Detailed Breakdown of Shopify's Pricing Plans

To provide you with a more comprehensive understanding of Shopify’s pricing structure, let’s delve deeper into each plan and what they offer:

Shopify Starter: $5/month

The Shopify Starter plan is a perfect match for businesses seeking to add a Shopify pay button into their pre-existing website, or those engaged in face-to-face sales requiring a point-of-sale (POS) system.

The Shopify Starter plan provides a card reader for the usage of in-person transactions and a basic website; processing fees are 5%.

Basic Shopify: $39/month ($29 per month when paid annually)

Ideal for small businesses, the Basic Shopify plan offers all the essential features needed to set up an online store. These include:

  • Unlimited products
  • 2 staff accounts
  • 24/7 support
  • Sales channels
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery

Shopify: $105/month ($79 per month when paid annually)

The Shopify plan is designed for growing businesses. It includes all the features of the Basic Shopify plan, plus:

  • 5 staff accounts
  • Gift cards
  • Professional reports

If you are planning on selling internationally, you’ll need this plan. This Shopify plan will enable you international selling, selling on a per country specific domain, and convert currencies if you need to do that.

Advanced Shopify: $399/month ($299 per month when paid annually)

The Advanced Shopify plan is best suited for scaling businesses. It includes all the features of the Shopify plan, plus:

  • 15 staff accounts
  • Advanced report builder
  • Third-party calculated shipping rates

Shopify Plus: Starting at $2300/month (3-year plan)

Shopify Plus is an enterprise solution for large businesses and high-volume sellers. It offers advanced features and priority support.

Shopify Retail: $89/month ($79 per month when paid annually)

The Shopify retail plan is special for retailers needing a robust face-to-face sales requiring a point-of-sale (POS) system plus a basic website.

The Retail plan provides a card reader for the usage of in-person transactions and a basic website; processing fees are 2%.


Additional Costs to Consider

While Shopify’s pricing plans are comprehensive, there are additional costs that you might need to consider:

Shopify Apps

Shopify’s App Store offers over 6,000 apps that can enhance the functionality of your online store. The cost of these apps varies, with some being free and others requiring a monthly subscription.

Domain Name

Shopify offers domain registration services starting at $14.95 per year, handling all the technical aspects for you. If you’re still deciding on a domain name, consider a branded subdomain, which is connected to your shop but doesn’t include the .shop extension.

Email Hosting

Shopify provides email hosting services, allowing you to send up to 10,000 emails for free each calendar month. If you exceed this limit, you’ll be charged $0.001 USD per additional email. Note that these free emails are shared across all email campaigns you send in a calendar month. For instance, if you send two email campaigns in a month, each to 6,000 subscribers, you’ll be charged $2 USD for the 2,000 additional emails.

Themes and Apps: Enhancing Your Shopify Store

While all the essentials for running an eCommerce store are included in the Basic Shopify plan and up, you can enhance your store’s functionality and aesthetics with themes and apps.


Shopify offers a variety of themes, some free and others paid, that can help you create a visually appealing and user-friendly online store. The cost of paid themes can go up to $240 as a one-time fee. When choosing a theme, consider factors like your brand image, the size of your product catalog, and the specific features you want on your site.


The Shopify App Store hosts a plethora of apps developed by Shopify and third-party developers. These apps can add useful features to your store, automate tasks, and help increase revenue. While many apps are free, some require a monthly subscription.

Keep Reading

Understanding the Updated Shopify Pricing Plans

Deciding whether to pay for your Shopify plan monthly or annually? Here’s the scoop to help you choose the best option for your biz!

Advantages of Paying Annually for Your Shopify Plan

  1. Cost Savings:
    • Discounts, Baby!: Shopify usually throws in a sweet discount if you pay annually. Imagine saving up to 25% compared to the monthly payments. That’s some serious cash back in your pocket! 💸​
  2. Financial Planning:
    • Budget Like a Boss: Annual payments mean you’ve got one less monthly bill to worry about. Plan your finances with ease, knowing Shopify’s covered for the year. It’s all about that smooth cash flow management​.
  3. Long-term Commitment:
    • All-In for the Win: Committing to an annual plan shows you’re in it for the long haul. This stability can be motivating, helping you and your team stay focused on smashing those long-term goals.

🌟 Advantages of Paying Monthly for Your Shopify Plan

  1. Flexibility:
    • Switch It Up: Monthly payments let you adapt as your business evolves. Need to upgrade or downgrade your plan? No problem. Flexibility is key, especially if your sales are all over the map​.
  2. Lower Initial Cost:
    • Keep That Cash Flowing: Starting up? Monthly payments mean a lower upfront cost, freeing up funds for marketing, inventory, or other essentials. It’s perfect if you’re watching every dollar​.
  3. Test the Waters:
    • No Strings Attached: Not sure if Shopify is your forever home? Paying monthly lets you try it out without locking you into a long-term deal. Once you’re convinced, you can always switch to annual later​.

Additional Considerations When Choosing a Shopify Plan

  1. Current Financial Health:
    • Know Your Numbers: If your cash flow is steady, annual payments can save you money. If things are tight, stick with monthly to keep things manageable.
  2. Business Stability:
    • Stay Flexible: For well-established businesses, annual payments offer cost savings. New or unpredictable revenue? Monthly keeps you flexible.
  3. Growth and Scaling:
    • Grow With Confidence: If you’re expecting big changes, monthly payments let you adjust your plan as needed. No stress, just growth!

To Sum Up Monthly vs. Annual Payment Plan

Choosing between monthly and annual Shopify payments boils down to your current needs and future plans. Annual payments can save you money and make budgeting easier, while monthly payments offer the flexibility and lower initial costs that are perfect for new or rapidly changing businesses. Consider your financial health, business stability, and growth plans to make the best choice for your Shopify store.

Introduction to the New Pricing

Shopify has always been a platform that adapts and evolves to better serve its users. In light of this, there have been significant updates to the pricing plans to ensure that every merchant, regardless of their size or stage, has access to the optimal tools to elevate their online store.

The new pricing structure is designed to be as inclusive and flexible as possible, catering to a diverse range of business needs.

Transitioning to the New Pricing

Existing Shopify users need not worry about immediate changes. The updated pricing will take effect three months from the announcement for current users, while new users will experience the updated pricing immediately.

Merchants have the option to switch from monthly to yearly billing to retain their current pricing before the new structure takes effect.

Maximizing the Value of Your Shopify Plan

Features and Benefits

Every Shopify plan offers 24/7 support, automatic updates, and a suite of tools designed to enhance the entrepreneurial journey. The tier of the plan determines the range of features accessible, including shipping discounts, fraud analysis, and language translation, ensuring scalability as businesses grow.

Adapting to the Changes

The updated pricing is a reflection of Shopify’s commitment to providing top-tier commerce tools to all merchants.

While the prices have changed, the value proposition remains stronger than ever, with each plan offering a robust set of features designed to empower businesses and drive success in the competitive e-commerce landscape.

Strategic Plan Selection

Choosing the right plan is crucial. Each tier is designed with specific business sizes and needs in mind. Assessing your store’s requirements, traffic volume, and feature needs is essential to selecting a plan that offers the maximum value.

There are two plans (Starter and Retail) that come with limited online stores, but POS features for in-person. It’s important to note that these plans are only for those who are OK with having a limited online store. Those whose main focus is online stores should stick with the Basic, Shopify, Advanced, or Plus plans.

Shopify’s diverse plan options ensure that every merchant can find a fitting solution to elevate their online presence and sales.

Looking Ahead

Shopify’s evolution is a testament to its unwavering commitment to merchant success. The updated pricing plans are not just a change in cost but an enhancement in value.

With ongoing innovations and improvements, Shopify users can look forward to a platform that continually adapts to the dynamic e-commerce landscape, offering tools and features that are not just current, but future-ready.

Conclusion: Making the Most of the Shopify Pricing Structure

Understanding Shopify’s pricing structure is crucial for making the most of this powerful eCommerce platform. By carefully comparing each Shopify plan and considering its features and costs, you can choose the one that best suits your business’s needs and budget.

Remember, the best way to determine if Shopify is right for you is to try it out for yourself. Shopify offers a 3-day free trial (Read here about how to get a free Shopify account), allowing you to explore its features and see if it align with your business needs. Make an informed decision and happy selling!

  • What are the disadvantages of the updated Shopify pricing plans for small businesses?

    The disadvantages of the updated Shopify pricing plans for small businesses can include a higher monthly cost, limited features in the basic plan, and potential additional expenses for third-party integrations. They may also face challenges adapting to new pricing structures and evaluating whether the provided features justify the costs.

  • What does the 2023 pricing update entail for Shopify users?

    The update underscores Shopify’s commitment to innovation and value. It’s not just a price change but an enhancement, ensuring the platform continues offering cutting-edge solutions. This evolution aligns the pricing with the value provided to merchants.

  • How can I reduce transaction fees on my Shopify store?

    Shopify users can reduce transaction fees by opting for higher-tier plans or using Shopify Payments, which waives these fees. Shopify Payments also offers the added benefit of lower credit card processing fees.

Got Something To Say?

Your email address will not be published. Required fields are marked *