If there are incorrect URL redirects on your Shopify store, you might want to edit it. However, sometimes you want to switch back to your old URL because it performed better on search engines or too many customers have complained about the new URL. Making a redirect to the old URL from the new URL will cause a loop that can be damaging to your brand. Therefore, you need to delete the old redirect and set up a new redirect that will take people from the new URL to the old URL.

Key Takeaways
1
Log in to your Shopify account to start the process of deleting URL redirects.
2
Navigate to ‘Online Store’ and then ‘Navigation’ to access URL redirects.
3
Select and delete individual URL redirects easily, confirming your choice to finalize.

When You Should Not Delete a Redirect

Not every old redirect is safe to remove. Before you clear anything, check two things: whether external sites still link to the old URL, and whether that URL still shows up in Google Search Console with impressions. If either is true, deleting the redirect kills the inbound traffic and loses the ranking equity Google was passing through. A redirect that gets zero hits in 90 days is a safe clear. One that still receives backlink clicks or search impressions should stay in place.

The other case to pause on is a redirect you set up to merge two product or collection pages. Removing it means the old URL goes to a 404 instead of its merged home, which Google can read as a lost page and drop from the index. Keep merging-pattern redirects permanently; only delete the ones that were temporary or wrong in the first place.

How to Delete URL Redirects Individually on Shopify

Here are the instructions to delete URL redirects from your Shopify store.

Step 1 - Login

The first step is to login to your Shopify account.

Step 2 - Navigation

Then you need to select the ‘Online Store’ and then head to the ‘Navigation’ option within the backend of your store.

Step 3 - Find the URL Redirect to Remove

Find the list of the redirects for your store, and then find the URL that you would like to remove from your website. You can select the URL redirect by ticking the box next to it. You can select numerous URL redirects if there are more than one that you would like to move.

Step 4 - Actions

Below the Search Bar on the page, you will see that it will have the number of redirects that you’ve selected. You will also see there is an option for ‘Edit redirects’ and an ‘Action’ button. You can click on the ‘Action’ button, and then you can select the option that reads ‘Delete’. You will be asked to confirm the choice of redirects and the decision to remove them from your site. By confirming, you will remove the selected redirects from your store.

After this, when someone goes to your old URL, they should arrive at that URL on your site. Assuming that your site has a page with that URL, the page should display correctly.