Shopify Store Set Up

How to Delete URL Redirects (301) Individually on Shopify 2026

Last modified: March 30, 2026

Updated March 30, 2026 Expert reviewed

If there are incorrect URL redirects on your Shopify store, you might want to edit it. However, sometimes you want to switch back to your old URL because it performed better on search engines or too many customers have complained about the new URL. Making a redirect to the old URL from the new URL will cause a loop that can be damaging to your brand. Therefore, you need to delete the old redirect and set up a new redirect that will take people from the new URL to the old URL.

Key Takeaways

Navigate to ‘Online Store’ and then ‘Navigation’ to access URL redirects.

Select and delete individual URL redirects easily, confirming your choice to finalize.

How to Delete URL Redirects Individually on Shopify

Here are the instructions to delete URL redirects from your Shopify store.

Step 1 - Login

The first step is to login to your Shopify account.

Step 2 - Navigation

Then you need to select the ‘Online Store’ and then head to the ‘Navigation’ option within the backend of your store.

Step 3 - Find the URL Redirect to Remove

Find the list of the redirects for your store, and then find the URL that you would like to remove from your website. You can select the URL redirect by ticking the box next to it. You can select numerous URL redirects if there are more than one that you would like to move.

Step 4 - Actions

Below the Search Bar on the page, you will see that it will have the number of redirects that you’ve selected. You will also see there is an option for ‘Edit redirects’ and an ‘Action’ button. You can click on the ‘Action’ button, and then you can select the option that reads ‘Delete’. You will be asked to confirm the choice of redirects and the decision to remove them from your site. By confirming, you will remove the selected redirects from your store.

After this, when someone goes to your old URL, they should arrive at that URL on your site. Assuming that your site has a page with that URL, the page should display correctly.

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FAQs

Are there any risks associated with deleting URL redirects on Shopify?

Deleting necessary redirects can lead to 404 errors and a poor user experience, so ensure you’re deleting only outdated or unnecessary redirects.
What should I do if I accidentally delete a necessary URL redirect on Shopify?

If you accidentally delete a necessary URL redirect on Shopify, recreate it as soon as possible. Input the original source and target URLs in the Shopify admin to restore the redirect’s function.
Is it possible to restore a deleted URL redirect on Shopify?

Restoring a deleted URL redirect on Shopify is not directly possible. You would need to manually recreate the redirect with the original source and target URLs in your Shopify admin.

Conclusion: How to Delete URL Redirects Individually on Shopify

While exporting URL redirects is important, there may be times when you need to edit URL redirects temporarily or permanently. For instance, if you’re rebuilding a specific page and don’t want visitors accessing the old URL during development, you can set up a temporary redirect. Once the project is completed and you’re ready to incorporate the new page into your website’s structure again, you can remove or adjust that redirect. There are many more things you can do with Shopify URL set up.

Similarly, during Shopify advanced customizations like redesigns, product line expansions, or backend infrastructure changes, you may need to manage URL redirects to ensure a smooth user experience and maintain your SEO integrity. The ability to flexibly manage redirects becomes crucial when making significant site updates that impact URL structures.

The instructions above allow you to do that easily. Or you can use a URL redirect management app to help you.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.