A shareable link is the perfect way to share discounts and other information for your brand across various channels. The problem is, once the shareable link has left your control, you will lose control of that URL and this can cause problems. Sometimes, you might need to change the URL for numerous reasons like:

  • The end of an offer.
  • A typo in the URL that needs to be changed.
  • Change for ease of access.

These scenarios will often require you to use a 301 redirect app, where you can redirect customers to a specific page when another URL has been used.

Shopify also has specific URLs that can be used to share discounts. When you use this shareable URL to promote a discount on Facebook or another platform, the link is frequently directed towards your homepage. This isn’t very good for converting more visitors to your website. Therefore, you want to redirect those customers to a specific landing page, like one detailing the offer you’re promoting or the product you want to sell. But this can’t be done using the common redirect method with ease.

To solve this, you can import URL redirects that map the shareable discount URL to your desired landing page. This way, when customers click on the promotion link, they’ll be smoothly redirected to a more relevant and conversion-optimized page.

Additionally, you may want to filter URL redirects by date to locate and manage redirects created during specific Shopify advanced customizations, such as product launches, site redesigns, or marketing campaigns involving shareable links.

Therefore, you need to set a redirect to the shareable link within Shopify. In this article, we look at the ways you can redirect from shareable links on Shopify.

Key Takeaways
1
Log into Shopify, then navigate to ‘Discounts’ in the main menu to manage promotional links.
2
Select a discount, use ‘Promote’ to get a shareable link, and copy it for editing.
3
Edit the URL to redirect customers to a specific page, enhancing marketing and reducing cart abandonment.

Step 1 - Log In

The first step is to log into your Shopify store.

Step 2 - Discounts

From the main menu of the backend of your Shopify store, go to the Discounts option. This can be found on the left-hand side menu.

Step 3 - Select Discount Name

You should be shown a list of all the discounts that are currently available on your website. Go down the list and then select the discount name that you would like to promote to your customers and followers.

Step 4 - Shareable Link

From the ‘Promote’ options you can click the option that that says ‘Get a Shareable Link’.

Step 5 - Copy

You will be given a link that allows for that discount to be shared across social media, landing pages and even within email marketing campaigns. You will need to copy and paste this link into a text editor.

Step 6 - Edit URL

Now you need to edit the URL extension. The extension you should have is discount/code. You will need to change this to discount/code?redirect=new-url.

You need to change the new-url to the URL that you would like to change the redirect to. This can be any page on your website and can include a product or landing page. Be sure that you enter in the URL carefully. Once you’ve shared this, it will be used by customers and they can’t be redirected with the help of a URL redirect app like this one.

Step 7 - Use URL Extension

Now using the code that you’ve created, you can share it across your marketing channels. This is a great way to convert more from your social media and email marketing by reducing the purchasing path that customers need to take on your website. This can also reduce the number of abandoned carts on your website.

When Shopify’s Share-Link Flow Isn’t Enough

The Shopify discount share-link flow above only handles redirects attached to discount codes. If you need redirects that cover product URLs, collection URLs, old blog slugs or landing pages that have changed, that is a different job: Shopify’s own URL redirects admin handles each one by hand, and a dedicated app does it in bulk and catches new 404s as they appear. SC Easy Redirects is the Shopify-native specialist here, with AI-driven 404 recovery that auto-maps dead URLs to the closest matching live page; its usage pattern on bigger catalogs is on the stats page.