If you’re thinking of running an events business or want to sell tickets for events that you run for your brand, then you need a way to do that. Several options, including leveraging social media or digital marketing, can help you do this effectively and at a reasonable cost.

Key Takeaways
1
Selling event tickets as downloadable products via your Shopify Basic Account is a simple and cost-effective solution.
2
Using platforms like Eventbrite can provide a professional ticketing solution, but may reduce control and profit margin.
3
Apps like Evey Events and Tickets offer customizable ticketing options directly on your Shopify site.

Think about Strategy

The first thing that you need to think about is how often are you going to be selling tickets. If you’re thinking about selling tickets for one of events or events that are irregular, then you will need a different approach than if you’re selling tickets for numerous events simultaneously. Therefore, plan on how many tickets and how many events you’re going to host before you start thinking of how you’re going to sell tickets and how this can impact your blog’s performance.

Once you’ve thought of that, here are some options for you.

Option One: Manual Sale on Shopify Store

One of the first options is to use your Shopify Basic Account to create products on your Shopify store and sell event tickets this way. You can have them as downloadable products that allow customers to print off their tickets from home and take them to the event.

You can set a maximum number of attendees at an event by reducing the stock levels. Furthermore, you’re also able to use the regular Shopify payment options to reduce costs and improve your conversion rate. Utilizing Shopify session recording can help you analyze customer interactions and enhance the purchasing experience. This is the simplest option and great if you want to have events completed on an irregular basis.

Option Two: Event Sites

There are also options to use event sites like Eventbrite that can help you sell tickets to events. These are professional looking, but they take control from you and your website and adds another barrier to selling tickets for events. You might also need to take less of a cut for tickets because of other payment providers.

Event sites also require you to have more management time to get those sites working for you. If you are short on time, then this can be a problem. Additionally, using external sites extensively might lead to a Google penalty due to duplicate content or other SEO issues.

Option Three: Use an App

Another option is to use an app on your Shopify site. There are several available that you can use. One of the best is Evey Events and Tickets. This option allows you to have a fully customizable option that allows you to sell tickets to events on your website. You can create, launch and manage numerous online and in-person events at the same time.

There are lots of ways that you can also give tickets to your customers with PDF, Apple Wallet pass, and calendar tickets available for customers to use to gain access to the events when they’re running. Or you can have tickets with a unique QR code. If you need to remove an old app to make space for this, be sure to do so to optimize your Shopify store’s performance.