Feature Comparison of Shopify Advanced and Standard Plan [2024]
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Feature Comparison of Shopify Advanced and Standard Plans

Last modified: March 8, 2024

Feature Comparison of Shopify Advanced and Standard Plans
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If you’re a business owner aiming to scale your e-commerce operations and seeking the perfect Shopify plan for your online store, you’re in the right place. Let’s explore how Shopify’s Advanced and Standard plans compare in terms of features.

Stay tuned as this article will uncover the key distinctions between these two Shopify options and help you determine which plan best aligns with your business goals and aspirations.

Key Takeaways
Shopify Advanced plan is designed for scaling businesses, offering lower fees and advanced tools for growth.
Standard Plan is ideal for smaller stores or those operating on a tighter budget.
Shopify Advanced plan offers tailored reports and calculated carrier shipping for enhanced data accuracy.
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Pricing and Fees Overview

Let’s get the elephant out of the room first – the price. Shopify’s Standard plan will set you back $29 per month, while the Advanced plan costs a heftier $299 per month. Quite a difference, but, as they say, you get what you pay for.

In terms of transaction fees, Both plans charge fees for using external payment gateways, but the Advanced plan has a lower fee of 0.5%, compared to the Standard plan’s 2%. This difference can add up, especially for high-volume stores.

Features and Benefits Comparison

Let’s explore what each plan offers in terms of features and benefits.

Sales Channels and Product Listings

Both plans allow you to sell products on various channels, such as online stores, social media, and online marketplaces. However, the Advanced plan takes it up a notch by offering more extensive product listing capabilities. With the Advanced plan, you can create up to 100 variants of a single product, compared to just three variants with the Standard plan.

Shipping Discounts and Third-Party Calculated Rates

If you’re shipping your products, the Advanced plan has some enticing perks. With this plan, you can access shipping discounts of up to 77% with major carriers like DHL, UPS, and USPS. Additionally, the Advanced plan allows you to use third-party calculated rates, which can help you provide more accurate shipping costs to your customers.

Advanced Report Builder and Professional Reports

Data is king in the world of e-commerce, and the Advanced plan gives you the tools to rule your kingdom. With the Advanced Report Builder, you can create custom reports to analyze your store’s performance. The Standard plan, on the other hand, provides only basic reports.

Customer Support

No matter which plan you choose, you’ll have access to Shopify’s 24/7 customer support. However, the Advanced plan offers priority support, which means you’ll be bumped to the front of the line when you need assistance.

You have access to dedicated support options to resolve any queries efficiently. Technical issues are promptly handled with reliable customer service, ensuring smooth operations for your online store.

Gift Cards and Abandoned Cart Recovery

Two more features that set the Advanced plan apart are gift cards and abandoned cart recovery. With the Advanced plan, you can create and sell gift cards, which can help increase your store’s revenue.

Additionally, the abandoned cart recovery feature allows you to automatically send emails to customers who have left items in their carts, encouraging them to complete their purchases.

Customization Features of the Shopify Advanced Plan

Shopify Advanced plan has these robust customization options that enable you to craft a distinct and personalized online shopping experience for your customers, such as:

  1. Full Code Access: The Shopify Advanced plan offers complete access to your store’s code, allowing extensive customizations to suit your specific requirements.
  2. Enhanced API Capabilities: With the Advanced plan, you gain access to advanced API capabilities for creating custom integrations and enhancing your store’s functionality.
  3. Multi-Store Management and Custom Checkout: Manage multiple stores with ease and create unique checkout experiences to boost branding and improve user experience, setting your store apart from competitors.

Feature Comparison of Shopify Advanced and Standard Plans

Feature Shopify Advanced Shopify Standard
Price $299/month $29/month
Product Variants 100 3
Shipping Discounts Up to 77% Not available
Third-Party Calculated Rates Available Not available
Advanced Report Builder Available Not available
Professional Reports Available Not available
Transaction Fees (external gateways) 0.5% 2%
Priority Support Available Not available
Gift Cards Available Not available
Abandoned Cart Recovery Available Not available

Choosing the Right Plan for Your Business

Now that we’ve covered the main features of both plans let’s discuss how to choose the right one for your business.

Assess Your Needs

First, consider your business’s unique needs. Are you just starting out, or do you have an established online store? Do you require advanced reporting features, or are basic reports sufficient? Answering these questions will help you determine which plan is best suited for your business.

Consider Your Budget

While the Advanced plan offers many valuable features, it’s important to consider your budget. If the $299 monthly price tag is too steep for your business, the Standard plan might be the better choice.

Evaluate Your Growth Potential

If you’re a small business with plans to grow rapidly, the Advanced plan might be worth considering. The lower transaction fees, shipping discounts, and advanced reporting features can help you scale your business more effectively.

Tips for Choosing the Right Plan

To make the best decision, follow these tips to ensure you’re setting your e-commerce venture up for success:

  • Assess your needs: Take a good, hard look at your business and consider what features are essential for your online store.
  • Consider your budget: Determine how much you can afford to spend on a monthly plan, and choose the option that fits within your budget.
  • Evaluate your growth potential: If you anticipate rapid growth for your business, opt for the plan that offers the features and scalability you’ll need.
  • Test the waters: If you’re unsure which plan is right for you, start with the Standard plan and upgrade as needed.
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Conclusion: Feature Comparison of Shopify Advanced and Standard Plans

In conclusion, when deciding between Shopify’s Advanced and Standard plans, it’s essential to assess your business requirements and growth objectives.

If you’re just starting out or running a smaller online store, the Standard plan might be the perfect fit. But if you’re looking for more advanced features, such as custom reports, better shipping discounts, and lower transaction fees, the Advanced plan could be worth the investment.

In the end, it’s all about finding the plan that best suits your needs and helps your online store thrive. And remember, you can always switch plans as your business grows and changes. So, which plan is right for you?

  • What order management tools are included in Shopify’s basic plan?

    Shopify’s basic plan provides order management tools to help you efficiently process and fulfill customer orders. These tools may include order tracking, inventory management, and shipping integrations to streamline your order fulfillment process.

  • Can I create a mobile-friendly website with Shopify’s basic plan?

    Yes, Shopify’s basic plan includes mobile optimization features to ensure that your online store is accessible and user-friendly on mobile devices. This is essential for reaching a wider audience and providing a seamless shopping experience.

  • Are there any hidden fees with Shopify’s plans?

    Shopify is transparent about its pricing, and there are no hidden fees. However, you should be aware of transaction fees for using external payment gateways and additional costs for apps or themes.

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