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How To Add A GIF To Shopify in 2025
Last modified: January 6, 2025
GIFs are an excellent way to add an engaging piece of content to your website. There are plenty of sites that offer GIFs that you can add to your websites and the content medium is perfect for websites.
Shopify allows for GIFs, and most themes will accommodate them. Adding a GIF it is fairly quick and easy to do on a product page. However, for most other pages, it isn’t a great idea, as explained below.
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Debutify
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BoosterTheme.com
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Symmetry
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Korando
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Atlantic
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Mavon
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Grid Theme
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Everything
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Palo Alto
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Polaris
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Pop
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Plain
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Shoptimized™ - Highest Converting Shopify Theme
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Jumpstart
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| 15 |
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Luce
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| 16 |
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Retailer Multipurpose Fastest Converting Shopify Themes
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Adding An Animated GIF On Your Product Pages
This is a fairly simple process. All you really need to do is to add the animated .gif file directly to the product images. It should work without any need for additional coding or apps. To do this follow these steps.
Step 1 – Login
Login to your website using your usual login credentials.
Step 2 – Products
Go to the product by clicking on the ‘Products’ and then finding the product and clicking on it.
Step 3 – Add GIF
In the images section, upload your GIF file. Your GIF would need to have been created before this step. For image settings, you can also crop the image, change the image orientation, and adjust the contrast, brightness, and white balance of the image before uploading it.
The same process can be done on blog posts.
Creating GIFs For Your Products
If you want to create a GIF on your Shopify store, you can do so with the help of an App. You need to follow these steps.
Step 1 – Login
Login to your Shopify store. Make sure your store is properly set up before proceeding.
Step 2 – Shopify Apps
Using this link, or on the Shopify app store, look for the app, PicAmaze. It is a free app that allows you to create a GIF and insert it on your product pages.
Step 3 – Add App
Click on the ‘Add App’ button. And then you can create the GIF following the app’s instructions. You can also add a video to your product page using a similar process.
Why Add A GIF?
GIFs can be used to create engaging points during a blog post. This can make the blog post feel more entertaining and keep its stickiness high (the length of time someone stays on a webpage). When adding GIFs to your blog posts, consider your font choices and font sizes to ensure readability.
At the same time, you can use GIFs to display more about the products on product pages. This can help with conversions and show more off to the customer. For instance, GIFs can give your customers a 360 view of your product, something that allows you to make your product more real.
When Not To Add A GIF
GIFs are great, but they have their drawbacks. On homepages and other key pages they can slow down load times. This lowers your search rank and your traffic levels. Plus, they can be very distracting to visitors and this might mean they don’t take the action you want them to.
They’re great in blogs, when used sparingly, but it isn’t recommended to use outside of this area or the product pages.
Conclusion: How To Add A GIF To Shopify
GIFs can be great for engagement on your product pages and blog posts. But they aren’t recommended across your store. Use the steps above to insert GIFs in the right place and see the benefits they have for your store.
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How do I optimize GIFs for mobile users on Shopify?
To optimize GIFs for mobile users on Shopify, reduce file size and dimensions for faster loading. Test GIFs on various devices to ensure compatibility and smooth playback.
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How can I track the performance of GIFs on my Shopify site?
Use Google Analytics or Shopify’s built-in analytics to monitor engagement and conversion metrics, or you can create unique UTM parameters for GIF links to gain detailed insights into their impact on user behavior.
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Can I use GIFs in Shopify email marketing campaigns?
Yes, GIFs can be embedded in emails for Shopify campaigns which add visual interest and can increase click-through rates.
Ensure compatibility with email clients and optimize file size for smooth loading.
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