Shopify Store Set Up

Shopify Pricing: Shopify & Shopify Basic Explained 2026

Last modified: December 23, 2025

Pricing Differences Between Shopify and Basic Shopify Plans

So, you’re thinking about starting an online store or upgrading your current one. Shopify is a fantastic choice, but with Shopify pricing and plans available, it can be tricky to decide which one fits your needs best. Shopify offers a range of pricing plans to cater to the diverse needs of ecommerce businesses. In this article, we will focus on the Basic Shopify and Shopify plans, comparing their features, benefits, and pricing to help you make an informed decision for your online store. Stay tuned to learn how the features and scalability of each plan can impact your online store’s success.

Key Takeaways

Basic Shopify Plan costs $29 and Shopify Plan costs $79 monthly. Both plans includes unlimited products while Shopify Plan offers abandoned cart recovery and staff accounts. The Shopify Plan provides enhanced functionalities for businesses at a higher cost.

Overview of Shopify Pricing Plans

The Basic Shopify plan is priced at $29 per month, while the Shopify plan costs $79 per month. Before choosing a plan based on price alone, it’s essential to consider the features and benefits each plan offers to ensure the best fit for your business needs.

Transaction Fees

Both plans charge transaction fees if you’re not using Shopify Payments. The Basic Shopify plan charges 2% per transaction, while the Shopify plan charges 1%. If your business processes a high volume of sales, the 1% difference in transaction fees could significantly impact your overall costs.

Staff Accounts

The Basic Shopify plan allows for two staff accounts, whereas the Shopify plan offers five. If you have a small team, two accounts may be sufficient. However, if you have a growing business with multiple employees, the extra accounts provided by the Shopify plan can be beneficial.

Shipping Discounts

Both plans offer shipping discounts, but the Shopify plan provides higher discounts, up to 77% with DHL, UPS, and USPS. If you ship a large number of products, these savings can add up quickly and contribute to your bottom line.

Gift Cards

The Shopify plan enables you to create and sell gift cards, while the Basic Shopify plan does not. Gift cards can be an effective marketing tool and a great way to increase sales, particularly during the holiday season.

Professional Reports

The Shopify plan includes professional reports, providing valuable insights into your store’s performance. The Basic Shopify plan only offers basic reports. If you rely on data-driven decision-making, the Shopify plan may be more suitable for your needs.

Comparing Shopify and Basic Shopify Pricing and Packages

When comparing the Shopify and Basic Shopify packages, you’ll find key differences that affect your online store’s functionality and potential growth. Here are the key points to consider:

Pricing: The Basic Shopify Plan is priced at $29 per month, while the Shopify Plan costs $79 per month.
Features: Basic Shopify includes essential features like unlimited products and storage, 24/7 support, and a discount code engine.
Functionalities: The Shopify Plan encompasses all the features of Basic Shopify and offers additional benefits such as abandoned cart recovery and unlimited staff accounts.

Here are the key variances between the two plans:

Features	Shopify Plan	Basic Shopify Plan
Monthly Cost	$79	$29
Transaction Fees	2.6% + 30 cents per transaction	2.9% + 30 cents per transaction
Additional Features	Abandoned cart recovery Lower transaction fees	Unlimited product uploads Discount code engine 24/7 support

The price difference reflects the enhanced functionalities and capabilities provided in the higher-tier Shopify Plan compared to the Basic Shopify.

Selecting the appropriate plan depends on your budget, online purchase volume, and features that align with your business needs. Consider the growth potential and the value each plan offers when making your decision.

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FAQs

Are there any additional fees associated with Shopify pricing plans?

In addition to the monthly subscription fees, Shopify may charge transaction fees based on the payment gateway you choose. It’s important to factor in these additional fees when evaluating the overall cost of a Shopify pricing plan.
Can I customize the themes in Shopify’s Basic plan?

In Shopify’s Basic plan, you have the ability to customize themes to create a unique look for your online store. With a variety of customizable themes to choose from, you can tailor the design to match your brand and preferences.
Does Shopify’s Basic plan include fraud analysis tools?

Yes, Shopify’s Basic plan includes fraud analysis tools to help protect your business from fraudulent activities. These tools can help identify and prevent potential fraud, giving you peace of mind when processing transactions.
What are the monthly costs for Shopify and Basic Shopify plans?

The Basic Shopify plan costs $39 per month, while the Shopify plan costs $105 per month. The difference in pricing reflects the additional features and capabilities offered by the Shopify plan.
What is the difference in transaction fees between the Shopify and Basic Shopify plans?

For online credit card rates, the Basic Shopify plan charges 2.9% + 30¢ per transaction, while the Shopify plan charges 2.6% + 30¢. For in-person rates using Shopify POS, Basic Shopify charges 2.7%, and the Shopify plan charges 2.5%. If you use an external payment gateway, Basic Shopify charges a 2% fee, and the Shopify plan charges a 1% fee.
Are there differences in credit card rates between the two plans?

Yes, the Shopify plan offers slightly lower credit card rates compared to the Basic Shopify plan, which can result in significant savings as your sales volume increases.
What additional features do you get with the Shopify plan compared to Basic Shopify?

The Shopify plan includes features like professional reports, up to five staff accounts, and better shipping discounts. It also offers more advanced reporting features, including retail and customer reports.
How many staff accounts are included in each plan?

The Basic Shopify plan includes up to two staff accounts, while the Shopify plan includes up to five staff accounts, allowing for greater team collaboration and access control.
What types of reports are available in the Shopify plan that are not in Basic Shopify?

The Shopify plan provides access to professional reports, including in-depth financial reports, retail sales reports, profit reports, and customer behavior reports. Basic Shopify offers only basic reports and dashboard analytics.
How do the shipping discounts compare between Shopify and Basic Shopify?

The Shopify plan offers better shipping discounts than the Basic Shopify plan. Shopify’s higher-tier plans often provide deeper discounts with carriers like USPS, UPS, and DHL Express.
Does the Shopify plan include more advanced features for scaling a business?

Yes, the Shopify plan is better suited for businesses that are scaling up. It offers advanced features like more detailed reports, greater shipping discounts, and a lower transaction fee structure, which are essential as your business grows.
How do the plans differ in terms of third-party app integration costs?

The cost of third-party apps generally remains the same across all Shopify plans. However, some apps might offer additional functionality or better integration with the advanced features available in the Shopify plan compared to Basic Shopify.
Is the Shopify plan worth the additional cost over Basic Shopify?

Whether the Shopify plan is worth the additional cost depends on your business needs. If you require advanced reporting, more staff accounts, lower transaction fees, and better shipping discounts, the Shopify plan may be a better investment. For smaller or new businesses, Basic Shopify may be sufficient.
Can I upgrade from Basic Shopify to Shopify if my business grows?

Yes, you can easily upgrade from Basic Shopify to the Shopify plan as your business grows. All your data and settings will remain intact, and you’ll gain access to the additional features offered by the Shopify plan.

Conclusion: Shopify Pricing Reviewed

In conclusion, the comparison between Shopify and Basic Shopify plans highlights the importance of understanding your business needs and budget constraints.

Choosing between the Basic Shopify and Shopify plans depends on your business’s specific requirements. If you’re just starting out or running a small operation, the Basic Shopify plan might be the right choice. However, if you need more advanced features and have a growing team, the Shopify plan could be a better fit.

As your business grows and evolves, it’s essential to adapt your tools and resources accordingly. Don’t hesitate to switch plans if you find that your current choice no longer meets your needs.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.