For every sale that you get on your Shopify store, you’re likely to get two or three abandoned carts. There are numerous reasons why you might get a few abandoned carts. The number one reason is unexpected costs, like delivery. Another major reason why people abandon carts is that they are just browsing and looking for quotes. However, there is a chance that you can recapture these lost sales with one of the many Shopify apps for abandoned cart.

In this article, we’ll look at the best Shopify Abandoned Cart Apps and see how they can help your business develop better revenue streams without attracting more traffic.

What Counts as an Abandoned Cart, and How Do Shopify Abandoned Cart Apps Help?

There is some confusion as to what is regarded as an abandoned cart and what is not. An abandoned cart is when a shopper on your website has added items to their basket (or cart) and then left before completing the purchase. It doesn’t include people who have visited your site and just had a look around.

Cart Abandonment Calculator

About 70% of customers on your website will abandon a cart according to the latest statistics. This is a huge number, but it does mean that just reclaiming a few of these will allow you to earn a lot more revenue from your store. For instance, reclaiming 10% of your abandoned carts will add 23% to your revenue.

There are numerous reasons why customers abandon a cart. One of the most common reasons is that the users doesn’t trust your brand. So you might need reviews. Another reason is that they don’t like the shipping costs or there were unexpected costs for the order (i.e. taxes). Finally, there might be other issues such as a slow website, or they were just browsing.

Normally, those who have abandoned a cart have visited the cart page on your website, though this is not always the case.

When you use one of the many Shopify Abandoned Cart apps, you’re looking to bring back those who have entered items into their basket to complete the purchase. There are many reasons why this is successful. Firstly, it could be that a simple distraction prevented them from purchasing, and they’re now ready to complete.

Or they may not have liked the price. In this case, a discount, which some Shopify Abandoned Cart apps allow for, might make your products more attractive. This discount could be for the delivery, or it could be related to the whole product.

How Do Shopify Abandoned Cart Apps Work?

There are many ways that Shopify Abandoned Cart apps work for your website. In practice, they work very simply, by promoting the cart the customer had to them again. However, how this can be done varies, depending on the app. Some might send an email. Others might use social media or adverts on the side of other websites. Some use push notifications.

The methodology of the app depends on the needs of your website. If people need to sign in to your store in order to add to a basket, then an email-based one should be perfect. However, if a lot of customers don’t give their email addresses to you, then you might need to use adverts or push notifications in order to recoup those lost sales.

So, be sure that you know what you need from your abandoned cart app before adding one to your store. Always look at what people are providing you.

Key Takeaways
1
Shopify Abandoned Cart Apps help reclaim lost sales by targeting customers who left items in their cart without completing a purchase.
2
These apps can utilize various methods like emails, social media, or push notifications to remind customers to complete their purchases.
3
Understanding the specific needs of your website and customers is crucial to selecting the most effective abandoned cart app.

7 Best Shopify Abandoned Cart Apps 2026: Our Picks