What Clothing Shopify Stores Actually Use
The themes and apps of Clothing stores in our dataset of 3,500,000+ Shopify stores — from live scan data, refreshed daily.
Clothing Shopify stores in our dataset run a distinct mix of themes and apps. Below are the most-used themes, the most-installed apps, and the average app-stack size for Clothing stores — all from live storefront detection, not self-reported data.
Clothing stores by the numbers
Clothing is one of the hardest categories to sell online. The shopper cannot try anything on first. Fit, size, fabric and how a piece drapes are all guesses until the parcel arrives, and when the guess is wrong the sale turns into a return. Buyers know this, so they lean hard on photos, reviews and size guidance before they commit. Apparel is also seasonal and trend-led, so stores live on new drops, restocks and repeat buyers rather than one-time traffic.
That pressure shapes what clothing stores actually run. The themes below are clean and photography-first, built to show garments large and on real people. The app stack leans straight into the fit problem. Size charts, variant swatches and visual reviews all rank higher here than in a typical store. Email and urgency tools sit alongside them to power drops and win-back. Everything here is drawn from live detection across thousands of real clothing stores, not opinion, so it reflects what apparel merchants use to turn a risky online purchase into a confident one.
Themes are built to show the clothes: Clothing stores cluster on clean, image-led themes like Dawn, Horizon, Impulse and Prestige. A garment is judged on how it looks and drapes, so the theme has to display big photos and load fast on mobile, where most apparel browsing happens.
Size and fit get their own apps: This is where clothing stores differ most from other niches. Fit tools such as Kiwi Size Chart and variant apps like Swatch King rank higher here than in a typical store. They exist to answer the question that drives returns: will this fit, and what does the color really look like.
Visual reviews do the convincing: Judge.me and Loox sit near the top of the app stack. Shoppers want to see the item on real bodies, not just a studio shot, so photo reviews carry more weight in apparel than in almost any other category.
Email and urgency bring shoppers back: Klaviyo leads the apps and countdown and urgency tools show up strongly. Apparel runs on launches, restocks and seasonal moments, so winning the repeat purchase matters more than a single sale.
Most popular Shopify themes for clothing stores
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
15% | |
| 2 | Horizon |
9.9% | |
| 3 | Impulse |
7% | |
| 4 | Prestige |
5.8% | |
| 5 | Kalles |
2.5% | |
| 6 | Ella |
2.5% | |
| 7 | Symmetry |
2.4% | |
| 8 | Minimog OS 2.0 |
2.1% | |
| 9 | Broadcast |
2% | |
| 10 | Atelier |
1.7% |
Most installed Shopify apps on clothing stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
29.6% | |
| 2 |
 Judge.me Product Reviews App
Product reviews |
28.9% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
12.8% | |
| 4 |
 Countdown Timer
Countdown timer |
12.7% | |
| 5 |
 Shopify Inbox
Support - Other |
10.3% | |
| 6 |
 Kiwi Size Chart & Recommender
Upsell and cross-sell |
6.8% | |
| 7 |
 Swym Wishlist
Wishlists |
6.7% | |
| 8 |
 Recharge
Subscriptions |
6.4% | |
| 9 |
 Yotpo
Product reviews |
6% | |
| 10 |
 Instafeed ‑ Instagram Feed
Marketing - Other |
5.8% |
What clothing stores sell
- Dresses 44.1%
- Sleepwear & Loungewear 21.8%
- Clothing Tops 13.5%
- Maternity Clothing 12.9%
- Pants 11.4%
- Activewear 9.4%
- Outerwear 3%
- Lingerie 2.6%
- Suits 2.5%
- Swimwear 2.5%
- Baby & Children's Clothing 0.9%
- Traditional & Ceremonial Clothing 0.6%
How clothing stores operate
- Subscription 8%
- Multichannel & Marketplaces 4.1%
- Dropshipping 3.4%
- Print on Demand 2%
- Wholesale / B2B 2%
How this data works
Every figure comes from live detection: we scan Shopify storefronts, read the theme and apps each one actually runs, and classify the store by product category and business model. We report what is currently detected, not historical installs or Theme Store download counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
