ella Shopify Theme — Usage Statistics
ella runs on 2.1% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
#7 most-used theme in our datasetella is a Shopify theme used by 2.1% of the Shopify stores in our dataset, ranking #7 among all themes we track. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
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ella adoption trend
ella has held steady at about 2.3% of the stores scanned each month in recent months. See all Shopify trends →
ella speed & Core Web Vitals
Across 739 real ella stores, 31% pass Google’s Core Web Vitals (median LCP 2.3s). Filtered to stores running only a few apps, that rises to 31.3%, isolating the theme’s own speed from the apps merchants pile on.
Ella is one of the longest-running premium themes on Shopify, and it shows up across an unusually wide range of stores. It comes from Halothemes, a studio that has been building and refining it for years, and that history is visible in how much ground a single theme tries to cover.
What defines Ella is range. Instead of one look, it ships dozens of ready-made layouts for very different shops, from fashion and grocery to electronics and furniture, so a merchant can start close to their niche and adjust from there. Much of the tooling stores usually bolt on through apps, such as advanced product filtering, mega menus, quick view and lookbook pages, is folded into the theme itself. That is why it turns up under so many different storefronts rather than one particular type.
Ella is the theme to reach for when you want one flexible foundation instead of a purpose-built template. Its depth of layouts and included tooling means a single license can cover a catalog-heavy store that would otherwise lean on several paid apps, which is much of why it has stayed popular for so long.
That same versatility is worth weighing before you commit. A theme that does this much comes with more settings to learn, and all those modules can add weight you do not need if your store is simple. Ella rewards merchants who will use the full spread, a large or mixed catalog, several page types, heavy filtering, and can feel like a lot for a small, focused shop. If you want room to grow under one roof, it is one of the strongest options in its class.
Top apps used on ella stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
46.6% | |
| 2 |
 Klaviyo
Email Marketing |
14.9% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
12.6% | |
| 4 |
 Recharge
Subscriptions |
12.2% | |
| 5 |
 Countdown Timer
Countdown timer |
7.8% | |
| 6 |
 Instafeed ‑ Instagram Feed
Marketing - Other |
6.6% | |
| 7 |
 PageFly ✦ Landing Page Builder
Page builder |
6.5% | |
| 8 |
 Omnisend Email Marketing & SMS
Email Marketing |
5.4% | |
| 9 |
Tiktok Pixel
Marketing - Other |
5.3% | |
| 10 |
Cookie Consent
Cookie Consent |
4.8% |
Store types using ella
By business model
- Subscription 12.5%
- Multichannel & Marketplaces 3.5%
- Wholesale / B2B 2.4%
- Print on Demand 1%
- Dropshipping 0.8%
By what they sell
- Apparel & Accessories 48.9%
- Health & Beauty 25.3%
- Home & Garden 19.1%
- Food, Beverages & Tobacco 15.9%
- T-Shirts 10.9%
- Dresses 9.5%
Examples of stores running ella
- gulahmedshop.com
- nutrifactor.com.pk
- sanasafinaz.com
- conaturalintl.com
- alladin.pk
- bombayshavingcompany.com
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the ella Shopify theme?
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How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
