Feedback is how a store learns what to fix and what to keep. It arrives in different shapes: a star rating, an NPS score, a survey answer, a written testimonial. Each tells you something different, and the right app depends on the question you are trying to answer. Collecting feedback well turns guesswork into a clear list of what customers actually want.

The apps here span that range. Some run surveys and polls, some measure satisfaction with NPS, and others collect reviews or testimonials as feedback. We picked eight that do their part well, each explained by the kind of feedback it gathers, and backed by real usage data where it exists.

Types of customer feedback apps

Feedback apps split into a few kinds. Survey and poll tools ask specific questions, on the thank-you page, on-site, or by email. NPS apps reduce satisfaction to a single score you can track over time. Reviews apps collect public ratings and comments, which double as feedback and social proof. Testimonial tools gather longer quotes for trust-led brands. And incentivized tools trade a small reward for detailed input. Most stores need one to listen privately and one to display feedback publicly.

What to look for in a feedback app

Start with where the app asks, because a tool that catches customers post-purchase or on-site will gather far more than one that waits. Check the question types you need, from a single NPS rating to branching, multi-step surveys. Look at how it handles responses: a tool that summarizes themes saves hours over one that dumps a spreadsheet. See how it treats negative feedback, ideally routing it to you privately. Then confirm it integrates with your email so responses can shape segments, and that it does not slow the store.

How to act on the feedback you collect

Feedback only helps if you close the loop. Read it on a regular schedule, tag recurring themes, and fix the issues that come up most. Tell customers when you change something they flagged, because that turns a complaint into loyalty. And put the positive feedback to work as social proof on the product page. A survey nobody acts on is worse than no survey, since it spends goodwill for nothing.

Our Picks: 8 Shopify Feedback Apps for 2026