The Shopify Grow plan costs $79 per month on an annual billing cycle, or $105 per month if you pay month-to-month. It sits between Basic ($29/month annual) and Advanced ($299/month annual) in Shopify’s current pricing lineup. The Grow plan is built for store owners who are past the startup phase, selling consistently, and starting to hit the limits of what Basic can do.

If your store is doing a few thousand dollars a month in revenue, Basic’s owner-only staff access and higher third-party gateway fee start working against you. Grow adds 5 staff accounts, cuts the third-party fee in half, and adds reporting tools that help you make smarter decisions about inventory, marketing, and growth.

This review covers exactly what the Shopify Grow plan includes, what it actually costs you once fees are counted, and when the upgrade from Basic pays for itself.

Key Takeaways
1
The Shopify Grow plan costs $79/month billed annually, or $105/month billed month-to-month. The annual price saves you $312 a year.
2
Grow sits between Basic ($29/month annual) and Advanced ($299/month annual). It is the same plan Shopify used to call “Shopify,” and it is sometimes searched as the “Shopify Growth” plan.
3
You get 5 staff accounts, standard reports, international duties and tax tools, Shopify POS Lite, and a lower third-party transaction fee of 1% (versus 2% on Basic).
4
On Shopify Payments the card rate is 2.7% + 30 cents online, only 0.2 points below Basic’s 2.9%. Card-fee savings alone do not cover the $50/month price gap until roughly $25,000/month in sales.
5
Upgrade to Grow for the features, team access, and the 1% third-party gateway fee, not for card-rate savings at low volume.

What Is the Shopify Grow Plan?

Shopify Grow (formerly called just “Shopify” before the 2023-2025 rebrand) is the mid-tier plan in Shopify’s current lineup. It replaced the old “Shopify Standard” plan and targets small to midsize stores that need better data, more team access, and lower third-party processing fees. Some store owners search for it as the “Shopify Growth” plan, but the official name is Grow.

The plan was renamed and repriced from the legacy Standard plan to the current Grow plan ($79/mo annual, $105/mo monthly), keeping its 5 staff accounts and competitive processing rates.

Shopify Grow Plan Pricing

Grow has one price with two ways to pay, and the gap between them is bigger than most store owners realize:

  • $79/month billed annually (you pay $948 upfront for the year)
  • $105/month billed month-to-month (no upfront commitment)

That is a $26/month difference, or $312 per year, for the exact same plan. Annual billing is the better deal if you are committed to Shopify for at least 12 months. Most comparison sites quote only the $105 monthly figure and never mention that annual billing brings it down to $79, so it is worth flagging clearly.

What the plan actually costs you is more than the subscription. Your real monthly bill is the plan fee plus card processing on every sale (2.7% + 30 cents online through Shopify Payments) plus a 1% fee on any sales taken through an outside gateway. If you are still evaluating whether Shopify is right for you at all, our getting started with Shopify guide walks through the platform basics before you commit to a paid plan.

Transaction fees on Grow: card payments through Shopify Payments cost 2.7% + 30 cents per online order, versus 2.9% + 30 cents on Basic. Sales taken through an outside gateway instead of Shopify Payments carry a 1% fee on Grow, down from 2% on Basic.

Not sure you are ready to pay for Grow yet? You can start on a Shopify free trial and upgrade once the store is earning.

When the lower card rate pays for Grow. Grow costs $50/month more than Basic on annual billing ($79 vs $29). On Shopify Payments the card rate is only 0.2 points lower, so at low volume that saving does not cover the gap. Here is the card-fee math at three sales levels:

Monthly card sales Basic fee (2.9% + 30c) Grow fee (2.7% + 30c) Card-fee saving Extra plan cost Net cost of Grow
$5,000 $145 $135 $10 $50 -$40/mo
$10,000 $290 $270 $20 $50 -$30/mo
$25,000 $725 $675 $50 $50 Break-even

A negative figure under Net cost of Grow means Grow costs that much more per month than Basic at that sales level. Break-even is where the lower card rate fully offsets the higher plan price, at roughly $25,000/month in card sales. The 30 cents per order applies on both plans, so it cancels out and is left out of the table.

Below that break-even point, upgrade to Grow for the features and the 1% third-party gateway fee, not for card-rate savings.

What You Get Over Basic

Moving from Basic to Grow changes how your store operates day to day. Here is the short version of what actually changes, so you can see whether the upgrade fits your store. For a full side-by-side breakdown, see our dedicated Shopify Basic vs Grow comparison.

Staff accounts: Grow gives you 5 staff logins. Basic includes only the store owner account, so the moment you bring on a virtual assistant, a fulfillment person, or a marketing freelancer, you need Grow.

Card processing fees: Basic charges 2.9% + 30 cents per online transaction. Grow drops that to 2.7% + 30 cents, 0.2 points lower. It is a modest saving per order, so it only adds up at higher volume.

Third-party gateway fee: This is the bigger financial difference. If you take payment through anything other than Shopify Payments, Basic charges 2% per transaction and Grow charges 1%. For stores on PayPal or a local gateway, that full point can justify the upgrade on its own.

Reporting: Basic gives you overview dashboards covering total sales, sessions, and returning customer rate. Grow adds standard reports that break down performance by product, channel, traffic source, and time period.

International selling: Both plans support international domains and currency conversion, but Grow adds duties and import tax calculation, which matters if you ship internationally.

Shopify Grow Plan Features

Here is the full list of what the Grow plan includes:

  • 5 staff accounts (Basic includes only the store owner login, so Grow starts paying off the moment you hire a VA or fulfillment helper)
  • Credit card rate of 2.7% + 30 cents for online sales via Shopify Payments (vs. 2.9% + 30 cents on Basic)
  • In-person card rate of 2.5% + 10 cents via POS (vs. 2.6% + 10 cents on Basic)
  • Standard reports covering sales by product, traffic sources, returning customers, and more
  • Up to 10 inventory locations for tracking stock across retail, warehouse, 3PL, and pop-up (the same location cap as Basic)
  • International selling tools including market-specific pricing, local domains, language settings, and duties/import tax calculation
  • Gift cards, discount codes, and abandoned cart recovery
  • Shopify POS Lite for selling in person at markets, pop-ups, or retail locations
  • Shopify Shipping discounts up to 88% off carrier rates
  • Third-party transaction fee of 1% if you use a payment gateway other than Shopify Payments (vs. 2% on Basic)

What Grow does NOT include:

  • Custom report builder (Advanced and Plus only)
  • Third-party calculated shipping rates at checkout (Advanced and Plus only)
  • Checkout extensibility/custom branding (Plus only)
  • More than 5 staff logins (Advanced gives you 15)

Shopify Basic vs Grow vs Advanced at a Glance

Here is how the three main Shopify plans line up on the numbers that decide the upgrade. Prices are US dollars and current as of August 2026.

Feature Basic Grow Advanced
Price (billed monthly) $39/month $105/month $399/month
Price (billed annually) $29/month $79/month $299/month
Online card rate (Shopify Payments) 2.9% + 30 cents 2.7% + 30 cents 2.5% + 30 cents
Third-party gateway fee 2% 1% 0.6%
Staff accounts Owner only 5 15

When Is the Shopify Grow Plan Worth It?

Grow is worth it the moment one of three things is true. Start with the reason that fits your store, not with the price.

You take payments through an outside gateway. Grow cuts the third-party fee from 2% to 1%, a full point saved on every such sale. On annual billing Grow costs about $50/month more than Basic ($79 versus $29), so the math is simple: 1% of $5,000 is $50, which cancels the price gap. Above roughly $5,000/month in gateway sales, Grow is already the cheaper plan. These stores should upgrade first.

You run on Shopify Payments. Here the only rate change is 0.2 points (2.9% down to 2.7%), so it takes far more volume to cover the same $50/month gap: 0.2% of $25,000 is $50. You break even around $25,000/month in card sales on annual billing, or about $33,000/month if you pay monthly, where the gap widens to $66 ($105 versus $39). Below that, the card rate on its own does not pay for Grow.

You need staff logins. Basic now includes only the store owner account, while Grow gives you 5 staff seats. If you have hired a virtual assistant, a fulfillment helper, or a marketer, that need alone justifies Grow at any revenue, before any fee math.

The short version: gateway sellers upgrade earliest, Shopify Payments stores wait for volume, and any store that needs a second login upgrades regardless of sales.

Real-World Example: When the Upgrade Pays for Itself

Two things change when you move from Basic to Grow: the subscription goes up, and your fees go down. On annual billing, Grow is $79/month versus Basic’s $29/month, so you are paying $50/month more up front. The question is how much of that you earn back in fees.

Two fee levers move when you upgrade:

  • Shopify Payments card rate: Basic 2.9% + 30 cents vs. Grow 2.7% + 30 cents online. That is 0.2 points lower.
  • Third-party gateway fee: Basic 2% vs. Grow 1%, charged only if you take payment through something other than Shopify Payments. That is a full point lower.

If you use Shopify Payments (most stores do), the breakeven table in the pricing section above lays out the card-fee math at $5,000, $10,000, and $25,000 a month.

So if you run on Shopify Payments, the card rate by itself does not pay for Grow until around $25,000/month in card sales. Below that, you upgrade to Grow for what it adds, not to save on processing:

  • 5 staff accounts, standard reports, international duties and tax tools, and Shopify Shipping discounts.
  • The third-party transaction fee dropping from 2% to 1%. If you take payments through an outside gateway instead of Shopify Payments, this is the big lever: at $10,000/month it saves $100/month on its own, which more than covers the $50 price gap.

For a deeper look at the total cost picture (apps, themes, domains, transaction fees), see our breakdown of how much a Shopify website actually costs.

Best times to make the switch:

  • You need more staff logins than Basic allows because you have brought on help
  • You take a meaningful share of payments through an outside gateway and want the 1% third-party fee instead of 2%
  • You are running marketing campaigns and need reporting data to measure what is working
  • You sell internationally and need duties and import tax calculation
  • Your card sales are high enough (around $25,000/month or more) that the lower rate pays for the plan on its own

Who the Shopify Grow Plan Is Best For

The Grow plan fits a specific type of store owner: someone past the testing phase and actively building a business. Here’s who gets the most value from it:

  • Growing eCommerce brands with steady sales, where you’re not guessing whether this will work anymore and you’re optimizing what’s already working
  • Creators and influencers selling their own products, including merch lines, digital products, or branded goods that generate consistent monthly revenue
  • Multi-channel sellers: if you’re selling through your storefront plus TikTok Shop, Instagram, Meta, or Amazon, Grow’s reporting helps you see which channels perform best
  • Small teams: boutique brands, husband-and-wife operations, or solo founders who’ve hired their first VA or fulfillment helper and need more staff logins
  • Stores doing both online and in-person sales, where the POS features and lower in-person rate matter if you sell at farmers markets, craft fairs, or pop-up events
  • Stores that take payment through an outside gateway, where the 1% third-party fee (down from 2% on Basic) is a direct, immediate saving

Here’s a real example: a vintage streetwear shop doing about $7,500/month across Shopify and Instagram. They use 3 of their 5 staff accounts (owner, fulfillment, and marketing), they check reports weekly to track best-selling items, and they use POS to sell at local markets on weekends. The reporting data helped them cut underperforming ad spend by identifying which products actually drive repeat purchases, which mattered far more to them than the small per-order card-rate difference.

When You’ve Outgrown the Shopify Grow Plan

At a certain point, Grow starts feeling too small. The 5-staff cap, the lack of custom reports, and the absence of third-party shipping rates all become real limitations.

Here are the signs it’s time to move to Shopify Advanced:

  • You’re doing $25,000 or more per month in revenue (Advanced’s lower 2.5% + 30 cents online rate starts to matter at that volume)
  • You need custom reports. Grow only offers standard report templates, which won’t cut it if you want to track metrics like customer lifetime value, product return rates, or cohort analysis
  • You have more than 5 team members who need store access (Advanced gives you 15)
  • You want third-party calculated shipping rates at checkout, including live carrier rates from UPS, FedEx, or DHL
  • You’re managing international storefronts or large product catalogs that require more granular inventory and fulfillment tools

Real example: a handmade beauty brand doing $35,000/month switched from Grow to Advanced because their fulfillment team had outgrown the 5-user limit, they needed detailed reporting on returns and customer lifetime value, and they were shipping globally and needed live carrier rates at checkout. The upgrade cost more per month, but the operational improvements and fee savings at their volume made it worth it. For a feature-by-feature look at that decision, read our Shopify Grow vs. Advanced comparison.

Pros and Cons of the Shopify Grow Plan

Pros

  • Lower third-party gateway fee (1% vs. 2% on Basic), a real saving if you take payments through an outside processor
  • Standard reports with enough data to make informed decisions about products, marketing, and inventory
  • 5 staff accounts, room to bring on help without sharing login credentials
  • Up to 10 inventory locations, enough to track stock across a warehouse, a retail shop, and a 3PL
  • POS access to sell at retail locations, markets, and pop-ups with a slightly lower in-person rate
  • Good middle ground: you get meaningfully more than Basic without paying Advanced prices
  • International tools including duties and import tax calculation, multi-currency, and market-specific domains
  • Slightly lower card rate (2.7% vs. 2.9% on Basic) that adds up once you are at higher volume

Cons

  • Card-rate savings are small: at 0.2 points below Basic, the online rate alone does not cover the price gap until around $25,000/month in sales
  • No custom reports: you’re limited to Shopify’s standard report templates, which feels restrictive if you want to track specific metrics like cohort retention or LTV
  • 5-staff cap: if your team grows past 5, you’ll need Advanced ($299/month) just for the extra logins
  • $79-105/month adds up: if your sales are inconsistent or seasonal, the fixed monthly cost can eat into margins during slow periods
  • No third-party shipping rates: you can’t show live carrier-calculated rates at checkout, which matters for stores with international delivery or free shipping thresholds
  • No advanced checkout customization: checkout extensibility features are reserved for Shopify Plus

Try Our Shopify Transaction Fee Calculator

Not sure how much you’d save by switching plans? Use the calculator below to plug in your monthly revenue and see exactly how fees compare between Basic, Grow, and Advanced.

How to Switch to the Shopify Grow Plan

Upgrading takes under a minute and nothing on your store is lost. From your Shopify admin, go to Settings > Plan > Change plan, select Grow, and choose monthly or annual billing. Your products, orders, customer data, themes, and installed apps all carry over untouched, and the new rates apply from your next billing cycle.

Final Verdict: Is the Shopify Grow Plan Worth It?

Grow is worth it once you are running a real, staffed business, not just when your revenue hits a magic number. The upgrade is justified by what it adds: 5 staff accounts, standard reporting, international duties and tax tools, and a third-party gateway fee cut in half from 2% to 1%. For a store taking payments through an outside processor, that 1% alone can cover the plan.

What Grow does not do is pay for itself on card-rate savings at low volume. On Shopify Payments the online rate is only 0.2 points below Basic, so the rate difference does not cover the $50/month price gap until you are around $25,000/month in card sales. If your store is small and runs on Shopify Payments, Basic is the smarter place to stay until you need the extra staff logins, the reporting, or the international tools.

If you’re doing $25,000+ per month and bumping into Grow’s limits on reporting, staff accounts, or shipping options, it’s time to look at Advanced.

For a side-by-side breakdown of every tier, see our full guide to Shopify plans and pricing, or compare Basic vs Grow side-by-side if you’re weighing whether to upgrade.