There are numerous ways that you can improve your website’s sales on Shopify that don’t require you to buy any apps or a new theme. While there are some themes like Shoptimized or Booster that we really recommend, you might already be using them or can’t afford them right now. And there are some themes like Vitals and Sales Rocket that can really help you build a better website. Again, if you’re using these or can’t afford them right now, then you need other options.

That is why it is a good idea to look at things you can do to improve your website’s chances of making a sale. By leveraging social media and digital marketing strategies, you can enhance your website’s conversion rate without even needing to bring in more traffic, which can cost more to do. So what are the ways that you can improve your website’s sales on Shopify without building another app (or theme)?

Key Takeaways
1
Enhance product descriptions with emotive, benefits-focused language to improve conversions.
2
Invest in unique, high-quality product images to stand out and attract customers.
3
Implement clear, transparent policies to build trust and reduce purchase hesitations.

1. Product Descriptions

The first thing you can try is to change the product descriptions that you’re using. There are numerous options here, but if you’re using very boring, default descriptions of your products you’re not going to get very far on selling. Only audiences who know what they want are going to convert.

You need to add more emotive language that sells the benefits of the product, not the features of the product. This can be very hard for a novice to do, but you can keep changing text to see how it works. You should also use language like ‘you’, ‘your’, etc. that can add ownership to the reader.

2. Product Images

Images are very important when it comes to selling online. Customers want to know what they’re getting, and good images can help you sell your products with ease. However, when you’re using default images, this can damage the chances.

When selling products, even when you’re dropshipping, you should look to take your own photos. If you’ve got the funds, you can have a professional do this for you. This can add lots of sales to your business and can be a good way to differentiate yourself when you’ve got lots of competitors with the same product.

3. Change Prices

Sometimes changing the price of your product allows you to make more money. Research has shown that when you have a price that ends in a 9, the customers are more favorable to buy this option. The only time that this does not work is if you have two similar products and one is on sale. Even if the sale item is more expensive, the perceived value of the item means that customers are more likely to choose that.

Therefore, ensure that you’re pricing your products at the right level for your brand.