Shopify Store Set Up

How To Add Your Store Name To Shopify

Last modified: December 23, 2025

The name of your brand is vitally important. It defines you as a brand, it’s how customers recognize you and it can bring in new business. It’s also important from an SEO perspective. A good brand name can become a massive search term that is used by customers and potential customers regularly.

Therefore, it’s important to think carefully about what you name your business and then ensure that your name is part of your branding.

You should also make sure that your name is inserted into the right areas of your Shopify website.

Key Takeaways

Log into your Shopify admin dashboard to start, and access the theme editor from the themes section.

Click the header to select use a custom logo for branding and upload a custom logo image sized at 450 x 200 pixels.

Ensure main menu below logo and left align logo are selected for optimal display.

Adding Your Brand Name To Your Shopify Store Via Logo

Once you’ve decided on a name, you need to place it on the right places using these steps.

Step 1: Log Into Your Shopify Dashboard

Log into your Shopify admin dashboard with your user credentials.

Step 2: Theme

Go to your ‘Themes’ section and click on the ‘Theme editor’ option on the theme you’re currently using.

Step 3: Header

Click on the ‘Header’ option in the left-hand menu.

Step 4: Logo

In the logo section, select the checkbox that says ‘Use a custom logo’. Now you need to upload a custom logo image. This needs to be 450 x 200 pixels large. If you don’t have the file this big, talk to your graphic designer or use a free graphics studio to make changes to your logo.

Step 5: Settings

Select the checkbox ‘Main Menu below logo’ if you would like your brand logo above your main menu. This is the standard location for most logos and it places your logo and brand name in a prominent position on your site.

You should also ensure the ‘Left align logo’ checkbox is selected. This is another standard process of most website designs.

Step 6: Save

Once you’re happy with the position and style of the logo, that should contain your name, then click on the ‘Save’ option to complete the process.

Tips For Better SEO With Regards To Name

If you want to be found based on your brand name you should follow these simple tips.

Ensure your logo’s title has your brand name in it. Most companies use file names such as logo or logo-small. These are bad for SEO and instead it should be something like brand-name-logo.
Don’t be too complicated on your name. Misspellings can be a problem with SEO.

Adding A Store Name To Shopify Via Text

Sometimes you don’t have a logo for your business yet. And you want to just use text to showcase your business’ name. For this, use the steps below.

Step 1: Log Into Your Shopify Dashboard

Log into your Shopify admin dashboard with your user credentials.

Step 2: General Settings

Go to your ‘General Settings’ section and enter in your store name in the text box provided.

Step 3: Save

Click on the ‘Save’ option when you’ve finished. This will display your brand name as text on your Shopify store. For SEO purposes this can be very useful.

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FAQs

Can changing the store name impact SEO?

Changing the store name itself won’t directly impact SEO. However, if you change the domain or URL structure, it can affect search rankings. Always ensure to set up proper redirects if making such changes.
Is there a character limit for the Shopify store name?

Yes, Shopify limits store names to 60 characters. This ensures that names are concise and easily readable. It’s a good practice to keep it even shorter for better brand recall.
How often can I change my Shopify store name?

You can change your Shopify store name as often as you like. But frequent changes can confuse customers and affect brand consistency. It’s best to choose a name you’re confident with from the start.

Adding Your Store Name: Why It’s Vital

The store name is often the first impression customers have. A well-chosen name can build trust, convey the brand’s essence, and set the tone for the entire shopping experience.

Common Issues and Fixes When Adding Your Store Name

Store Name Not Updating

If you’ve changed your store name but it’s not showing, clear your browser cache and check again.

Name Already in Use

Shopify names are unique. If yours is taken, try a slight variation or add a word that represents your brand.

Changing Store URL

Remember, changing your store name won’t change your store URL. For that, you’ll need to buy a new domain.

Do’s and Don’ts of Naming Your Shopify Store

Do’s

Choose a name that reflects the brand’s essence.
Keep it short, simple, and easy to remember.
Ensure the name is available as a domain for consistency.
Use relevant keywords if they fit naturally.
Test the name with a small group before finalizing.

Don’ts

Avoid using generic terms or overused words.
Steer clear of names that might limit future expansion.
Refrain from using special characters or numbers.
Don’t rush the naming process; take time to brainstorm.
Avoid names that might be confused with existing brands.

Configuring Your Brand Identity

Establishing a strong brand identity starts with creating an online store that reflects your business. One of the most crucial steps in this process is choosing a compelling store name that resonates with your target audience.

Once you’ve settled on a name, Shopify offers various options for duplicating a Store or following an eCommerce Store setup guide to ensure a seamless experience. It’s also advisable to backup your store regularly to safeguard your data and configurations.

Incorporating your store name into your Shopify website is a vital step in establishing brand recognition and consistency. You can also change your store name if you’ve decided to rebrand or want to align your online presence with a new marketing strategy. However, remember that canceling your store is always an option if you’re no longer satisfied with the platform or need to transition to a different solution.

By following best practices and leveraging the platform’s robust features, you can create a strong online presence and drive growth for your business.

Conclusion: How To Add Your Store Name To Shopify

Ultimately, by setting up your Shopify store in a way that represents your brand and provides a seamless shopping experience for your customer while using a unique name to create an attractive store that captures visitors’ attention is vital for business success. Don’t waste the opportunity to build your brand by not having your name visible on your Shopify store.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.