Shopify Store Set Up

How To Hide A Product On Shopify

Last modified: December 23, 2025

Sometimes, you need to keep certain products on the down-low, whether it’s a sneak peek at a new release, a seasonal item you’re holding back, or something you’re just not ready to launch. Hiding a product on Shopify is your secret weapon for managing your inventory with finesse-keeping your store sleek and organized while retaining the flexibility to unveil these hidden gems whenever the time is right. In this guide, you’ll learn how to cloak your products like a pro, ensuring your storefront stays sharp and perfectly curated.

How to Hide A Product on Shopify

Step 1: Dive Into Your Shopify Admin

Log in to Shopify: Start by logging into your Shopify admin. This is your command center where all the magic happens.
Navigate to Products: From your dashboard, click on “Products” in the left-hand menu to access your full inventory.

Step 2: Select Your Secret Product

Pick Your Product: Scroll through your product list and click on the name of the product you want to keep under wraps. This opens up the product’s detail page.

Step 3: Toggle the Visibility Switch

Find the Sales Channels: Scroll down to the “Sales channels and apps” section. Here, you’ll see where your product is currently available-like your online store, social media channels, and more.
Uncheck the Channels: Uncheck the boxes next to the sales channels where you want the product hidden. For example, if you uncheck “Online Store,” the product will disappear from your storefront but remain in your backend.

Step 4: Save and Confirm

Save Your Changes: Hit the “Save” button at the top right of the page to lock in your changes. Your product is now hidden from the public eye, but still safe in your inventory.
Double-Check: Visit your store’s frontend to make sure the product is indeed hidden. This ensures everything is working perfectly.

Step 5: Reveal When Ready

Unhide with Ease: When it’s time to bring your hidden gem back into the spotlight, just go back to the product page, recheck the sales channels, and save. Your product will be live again in seconds!

Pro Tips:

Inventory Control: Even when hidden, the product remains in your inventory, allowing you to manage stock without worrying about it being visible.
SEO Considerations: If your product has already been indexed by search engines, you might want to adjust its SEO settings to prevent it from showing up in search results.

By following these steps, you can effortlessly control which products are visible to your customers, giving you full flexibility in how you manage your store’s inventory and presentation. Whether you’re planning a surprise launch or simply tidying up your storefront, hiding products on Shopify is a breeze!

Key Takeaways

Hiding a product on Shopify is a quick and easy way to keep your store looking sharp while managing your inventory behind the scenes.

Simply uncheck the product’s visibility in the sales channels to make it disappear from your storefront without losing it from your backend.

When you’re ready to showcase the product again, just toggle it back on with a few clicks, making it live in no time.

Hiding Your Products On Shopify

Step 1: Log In

Log into your Shopify dashboard.

Step 2: Products Tab

Click on the Products tab in the dashboard.

Step 3: Find Product

Find the product that you wish to make invisible. If you want to add a product, click on the ‘Add a product’ option.

Step 4: Visibility Section

Find the visibility section for your product and keep this section blank. This will hide the product from your store.

How To Make Your Product Visible Again

If you want to make your product visible again, follow these steps.

Step 1: Log In

Log into your Shopify dashboard.

Step 2: Products Tab

Go to the ‘Products’ tab on your store dashboard.

Step 3: Products List

Click on the ‘Product List’ option. They you will need to find the product you wish to add back to your store.

Step 4: Find Product

Once you’ve found the product you want to make visible on your store click to go into the edit product features. If you want to add a new product, you will need to click on the button ‘Add a product’.

Step 5: Visibility

In the Visibility section of the product, check the ‘Online Store’ option. This will make your product visible on your store.

You have to do this for all products that you want to make invisible on your store individually.

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FAQs

Can I hide a product from certain customer groups but not others?

Native Shopify settings don’t allow for this granularity. However, there are third-party apps in the Shopify App Store that can provide this feature.
Will hiding a product affect its SEO ranking?

Hiding a product can impact its SEO as search engines may de-index the page if it’s inaccessible for an extended period. Always consider SEO implications when hiding products.
Can I schedule a product to be hidden or visible at a specific time?

Shopify doesn’t natively support scheduling product visibility. However, you can use third-party apps from the Shopify App Store to achieve this functionality.

Things to Consider When Hiding A Product On Shopify

Impact on Customer Experience

When hiding a product, it’s essential to think about how it might affect the customers. If a product is frequently searched for or has been heavily marketed, suddenly hiding it can lead to confusion or frustration.

SEO Implications

Hiding a product can have implications for search engine optimization. If a product page has been indexed by search engines and then gets hidden, it might lead to “404 Not Found” errors, which can negatively impact a site’s SEO ranking.

Inventory Management

While hiding products can be a useful tool for managing inventory, it’s crucial to ensure that other aspects of inventory management, such as restocking alerts or backorder options, are in place to handle the demand for hidden products.

Effect on Sales and Promotions

If a product is part of a sale or promotion and then gets hidden, it can affect the overall effectiveness of that promotion. It’s essential to coordinate product visibility with marketing and sales strategies.

Technical Considerations

From a technical standpoint, hiding a product should be done correctly to ensure that there are no broken links or issues with the website’s functionality. Using the right tools or apps can help streamline this process.

Streamlining User Experience by Hiding Product on Shopify

Importance of Product Visibility

Visibility plays a vital role in the success of an online store. By adding products and managing which products are visible, store owners can control the user experience, manage inventory, and run exclusive promotions.

Advanced Product Hiding Techniques

Beyond the basic steps, there are advanced techniques and tools available for hiding products. For instance, using apps like B2B Login/ Lock & Hide Price allows store owners to hide specific products or even set visibility based on customer login status.

These tools can also help you when you need to remove a vendor or set up a Shopify store with specific product requirements.

Best Practices for Hiding Products

When hiding products, it’s vital to plan ahead and keep track of which items are hidden. Using reliable apps can simplify the process, but it’s always good to test any new tool on a staging store first.

Regular reviews and updates ensure that the store remains organized and user-friendly. This is also important when adding descriptions to your products, as it allows for efficient product management.

Reasons to Hide Products

There are several reasons to hide products, ranging from inventory management to creating a sense of scarcity for promotions.

Hiding products can also improve the overall user experience by keeping the store organized. This includes situations where you want to add products to your store but aren’t quite ready for them to be visible yet.

Quick Guide to Product Visibility

For those new to Shopify or in need of a quick refresher, the process of hiding and unhiding products is straightforward. By navigating to the product list and adjusting the visibility settings, store owners can easily control which items are displayed.

Similarly, when it comes to ‘add to cart’ buttons, Shopify provides an easy way to manage their visibility and functionality. You can modify ‘add to cart’ buttons by enabling/disabling them or customizing their appearance with apps and themes. This ensures an optimal user experience for your store.

Using Apps for Enhanced Control

Apps offer an added layer of control, allowing for bulk actions, scheduled visibility, and more. Tools like Wholesale Lock Manager can be invaluable for stores with a large number of products or those running frequent promotions.

Apps can also help you add product type and put products on sale by offering more control over these features.

Sometimes you need to hide some of your products from customers. This might be because you don’t want to sell some seasonal products when it will be hard to source them or because they aren’t available due to supply issues. Or, perhaps you want to create a product that is for an exclusive group of your audience.

Shopify is well-equipped to help you with this. You can hide products in your shop so visitors can’t see them. But when you’re ready to sell those products again, it can be easy to place them back on your site and sell them again.

Conclusion: How To Hide A Product On Shopify

Hiding a product on Shopify is a game-changer for keeping your store organized, but don’t get too caught up in how easy it is to click the wrong button and accidentally hide something you didn’t mean to. With just a few quick clicks, you can completely tuck away a product from your storefront, only to forget where you stashed it when it’s time to bring it back. But fear not! When you’re finally ready to unleash that hidden product, flipping the switch back on is just as simple-unless you accidentally uncheck the wrong box and suddenly your whole store is invisible. Mastering this process will give you the control to curate your store with precision, assuming you can keep track of all those clicks along the way.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.