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How to Increase Order Values with Impulse Buys on Shopify
Last modified: December 11, 2023
One of the key metrics that you need to monitor on your website is how much profit you’re making from an order. There are several ways that you can increase the order value or order profit on your website. This can include cutting the costs to service that order, but this is sometimes not always a good practice. Another option is to increase the amount a person orders at the same time.
There are various ways to do this, but nothing works better than using impulse buys.
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What are Impulse Buys on Shopify?
When you’re shopping in a physical store, usually at the checkout there are small products, often candy or discounted small items or something similar, that are low-ticket. They’re often less than a dollar, but are there for the person in the store to pick up and add to their cart at the last minute.
These items are low-ticket because getting someone to add one of these items is easier than getting someone to buy a high-ticket item to their cart at the last minute. And they’re impulsive because it relies on the customer to make an instant decision to make that purchase. They frequently don’t make a huge impact to the customer’s spending, but over a few orders, they make a significant difference to your profits.
Shopify businesses can also use this tactic to improve the order values and profitability on their website. You can add small-ticket items close to the checkout period to increase the cart value of your website.
Examples of Impulse Products for Shopify
There are lots of products that can benefit from impulse compliments on your store. For instance, if you sell shoes, you can sell spare shoelaces, shoe polish, shoe care products, insoles, etc. If you’re a food retailer, you can sell spices, herbs, can openers, bottle openers, etc. There are plenty of opportunities for you to add impulse products to Shopify stores. You just have to make sure that the products you’re promoting are low-ticket.
This is a kind of cross-sell or upsell. And it works really well. It allows you to earn more from less work. There are lots of apps that can help you upsell to your customers, but there is an app, Impulse, that is specifically designed to take advantage of the impulsive purchasing behaviors of customers.
Impulse Buying Strategies to Increase Order Values on Shopify
Optimizing Product Placement
To maximize impulse buys, strategic product placement is crucial. In physical stores, this involves the thoughtful positioning of items to catch customer attention.
For Shopify stores, this translates to placing impulse items prominently on the homepage, product pages, and checkout page.
By ensuring these products are easily visible and accessible, you increase the likelihood of impulse purchases.
Effective Product Recommendations
Carefully curated product recommendations can significantly influence impulse buying.
The key is to offer products that complement the customer’s current selection without exceeding 25% of their initial purchase value.
Techniques like cross-selling, upselling, and product bundling can be employed to suggest relevant items, enhancing the shopping experience and increasing average order values.
Special Product Offerings
Encouraging impulse buys can also be achieved through specific product offerings. For instance, offering free shipping on orders above a certain value can motivate customers to add more items to their cart.
This strategy not only boosts impulse buying, but also enhances customer satisfaction.
Conducive Environment for Impulse Buys on Shopify
Utilizing Motivation Bars
Motivation bars with eye-catching designs and urgent messaging can effectively draw attention to impulse products.
These bars should stand out from the rest of the store’s design and use language that creates a sense of urgency, such as limited-time offers or exclusive deals.
Conducting Sales and Promotions
Sales and promotions are powerful tools for stimulating impulse buys. By creating a sense of urgency through time-limited offers or exclusive discounts, you can encourage customers to make spontaneous purchases.
This strategy not only drives impulse buying, but also enhances the overall shopping experience.
Optimizing for Mobile Shopping
With a significant portion of online shopping occurring on mobile devices, ensuring your Shopify store is mobile-friendly is essential.
A seamless mobile shopping experience can significantly increase impulse purchases, as customers enjoy the convenience of shopping from anywhere without any hassle.
Conclusion: How to Increase Order Values with Impulse Buys on Shopify
If you’re looking to earn more money per order, then you need to look at getting the customer to add more impulse products to their cart. This is done by upselling, which can be done through the best apps that are available on Shopify.
How do product reviews influence impulse buying on Shopify?
Positive product reviews on Shopify build trust and reduce hesitation, increasing the likelihood of impulse purchases by reassuring customers about product quality and value.
How can I effectively use pop-up offers to drive impulse buys on Shopify?
Strategically timed pop-up offers with relevant discounts can drive impulse buys on Shopify. Use them sparingly, targeting moments when customers are receptive, like during browsing or checkout.
How can I leverage social proof to enhance impulse buying on Shopify?
Boost impulse buying on Shopify by showcasing popular products and items frequently bought together. This taps into the customer’s desire to join trends and buy validated items, leveraging social proof.