How to Increase Order Values with Impulse Buys on Shopify

When you’re shopping in a physical store, usually at the checkout there are small products, often candy or discounted small items or something similar, that are low-ticket. They’re often less than a dollar but are there for the person in the store to pick up and add to their cart at the last minute.

These items are low-ticket because getting someone to add one of these items is easier than getting someone to buy a high-ticket item to their cart at the last minute. And they’re impulsive because it relies on the customer to make an instant decision to make that purchase. They often don’t make a huge impact to the customer’s spending, but over a few orders, they make a significant difference to your profits.

Shopify businesses can also use this tactic to improve the order values and profitability on their website. You can add small-ticket items close to the checkout period to increase the cart value of your website.

There are lots of products that can benefit from impulse compliments on your store. For instance, if you sell shoes, you can sell spare shoelaces, shoe polish, shoe care products, insoles, etc.. If you’re a food retailer, you can sell spices, herbs, can openers, bottle openers, etc.. There’s plenty of opportunities for you to add impulse products to Shopify stores. You just have to make sure that the products you’re promoting are low-ticket.

This is a kind of cross-sell or upsell. And it works really well. It allows you to earn more from less work. There are lots of apps that can help you upsell to your customers, but there is an app, Impulse, that is specifically designed to take advantage of the impulsive purchasing behaviors of customers.