Is Dropshipping Furniture Profitable?

Dropshipping can be applied to any product that merchants want to sell through you. This is no different with furniture. There are numerous items that you can sell with ease. For instance, you might want to sell chairs, tables, beds, wardrobes or a mixture of all the items.

There are ways that you can create a niche. You could create a niche on a certain product like beds or a particular room like the dining room. Whatever choice you make, there are ways that you can make this very profitable.

So here we discuss how you can make dropshipping furniture profitable.

The first thing to do is to ensure that you have the profit margins that are suitable for you and your customers. You should aim to have profit margins that are between 40% and 70% of the product’s value when you buy it. So if you pay $100 for a chair, you should charge somewhere between $140 and $170 to the customer.

With high-ticket items such as furniture, you might be best ensuring that you are closer to the 40% because there is more profit to be had per item. You might also be able to go lower for some items. Like a $500 sofa could be charged at $600 or $650 for instance.

But remember that when you’re offering discounts, that you can’t offer as high a discount as you would like on low-ticket items that you might charge a 70% profit margin.

The next thing that you need to do is to ensure that your marketing is as cheap as possible but very effective. For instance, you don’t want to be using channels like Google Shopping or PPC. These can be very expensive and the cost per transaction can be as high as $20 per sale. While for high-ticket options this isn’t so bad, it does eat into your profit margins.

Blogging can be very effective with brands who blog 15 times or more a month earning 70% more sales. In addition, there is SEO and social media. You should also use exit-intent apps that allow you to build a mailing list.

You should also look at using other apps, like countdown timers, FOMO apps and more to increase urgency and improve conversions on your website. Turning a website that has 1% conversion into 2% conversion effectively doubles your revenues and can improve your profits significantly more.