16 Best Shopify Instagram Apps to Promote Your Store – [2023]

If you’re selling products, then covet.pics is one of the Shopify Instagram apps that you must consider installing on your store. It has a lot of powerful features to help you create galleries that offer audiences the product and lifestyle photography and imagery they demand so much on Instagram.

One of the reasons why people abandon carts is that the process to buy takes too long. However, Covet.pics reduces this by offering audiences the chance to buy inside the gallery that attracted them to the product in the first place. If there are variants to the product, like clothing sizes, the ‘buy’ button will display these to the customer as well.

Another great benefit of this product is that users who want to showcase your products on their Instagram feeds, can also connect their images to your store. This can help you sell more as it improves social proof of how good your product is. This is also a great way to run photo contests that improve engagement rates on Instagram and help sales further.

Finally, you don’t have to rely on the images connected to your products. You can upload your own images manually to continually fill your Instagram feed with interesting and exciting images.

Covet.pics Highlights:

• You can have numerous product-specific galleries that can be automatically generated by simply tagging the product.
• Great support for the app.
• There is a free, limited functionality, of this app. However, for the best results it pays to use one of the premium versions. You can also get a 30 day free trial.
• Some great features like A/B testing galleries to see what audiences prefer when it comes to your products on Instagram.

While not strictly an Instagram app, Social Media Stream is able to integrate with the social media network and your account as well as several others including Facebook, Twitter, Instagram, YouTube, Pinterest and Tumblr into one social widget. This is also not an app that will allow you to create or share Instagram content, but merely showcase it on your Shopify store.

This might seem limited, but by connecting your social media account streams to your website and showcasing them, you can demonstrate that you are active and increase followers on your social media channels.

The Instagram settings for this app allow you to showcase content from a user or a hashtag. Therefore, you can customize the look depending on whether you want to showcase all your content or just a subsection of your content. However, be warned, if you use a hashtag, that if anyone else notices this, they can use your hashtag on their Instagram accounts to display their content on your website. If a competitor did this, you might lose traffic.

Social Media Stream Highlights:

• A free plan is available, however for best use it is better to have one of the premium apps.
• The feed on your site is refreshed every day (on free plan) or every 15 minutes (paid subscription).
• Fully mobile supportive so your feed will look good on whatever device your audience is browsing your website on.
• Can use with more than Instagram. The free plan allows you two streams on your Shopify Store.

This is a low cost Shopify Instagram app that claims to be compatible with all themes and devices. Therefore, you can be sure that your audience will see your content exactly how you want it to be viewed. This is in part thanks to the automatic adjustment the app does to images and posts to compensate for different screens. The app also supports videos that you host on your website and allows you to share them across Instagram.

When you update to the Instafeed Pro, you can add product tags to your posts. This makes your Instagram feed an extension of your store that people can click upon and be taken directly to your store to purchase the product.

On your website, your Instagram stream will look beautiful. When someone likes the look of some content, then they can select that post to have a closer look. The App allows you to determine whether this takes the visitor to Instagram, or just view the post in a popup window. In the Pro version you can also limit the posts displayed in that stream so they are filtered by numerous hashtags.

To build social proof, you can also display the number of likes and comments on your posts. If you get a lot of interaction, this can really help you boost your social proofing and attract more people to follow you.

Instafeed Highlights:

• Customizable ways that your audience can interact with your Instagram feed.
• Turn your Instagram content into part of your shopping experience with product tags that allow customers to buy on the social media network.
• A free plan is available, but the pro version is very reasonably priced as well.
• Customize what your feed contains with hashtag filters.

Instagram is one of the most popular social media platforms millions use every day. This app allows you to connect with audiences on Instagram and let them shop instantly. All they need to do is tap once on their phone on a picture of your product, and it will create quick access to the price and the essential product details. Your customers can then be directed to the product page and buy from you without any fuss.

The app can help you generate extra revenue for your website with additional exposure of your products on your Instagram feed that leads directly to the pages. You can also utilize the power of social proof to build trust with your audience.

And you can showcase Instagram feeds on your store. Create general feeds or filter and display images with key hashtags you select. The app is easy to use and requires no technical knowledge to install or get working.

Instaplus Highlights:

• Turn Instagram posts into clickable adverts to direct audiences to the right product.
• Make a seamless shopping experience and improves customer loyalty.
• Reduce the number of lost orders.
• Build a strong relationship between your brand and your audience.

Growave is the all-in-one Shopify marketing platform that empowers your store with Product Reviews, Wishlists, Rewards and Loyalty programs, Referrals, Social Login, and Instagram Galleries.

Turn your Instagram content and user generated content into shoppable galleries and allow your customers to shop directly from the posts.

Drive inspiration

Showcase stunning shoppable Instagram & UGC galleries across your site to increase product discovery, drive inspiration, and boost sales. Embed shoppable galleries on your homepage, product and dedicated pages, or anywhere else you’d like.

Every photo sells

Tag products on your photos and let your customers shop what they see. Use the power of user generated content to boost credibility and increase sales.

It’s all about visuals

Beautiful and clean shoppable galleries. Just as it is supposed to be.

• Customize to match your brand colors and fonts
• Choose the most appealing layouts (slideshows, grid, listing, and masonry)
• Embed anywhere to make more sales

Moderate & curate

Growave gives you full control over the content in your galleries. Publish curated photos and prevent brand damaging.

Multiple galleries

Create shoppable galleries for each product or collection, and display them anywhere on your Shopify site.

Tag multiple products and links

Tag as many products as you want on your photos and add links to any webpage.

Analyze Engagement

See which photos drive engagement, and which photos drive conversion.

Product page galleries

Inspire your customers with product specific Instagram galleries on your product detail pages.

Customize look & feel

Customize every piece of your Instagram & UGC galleries for your aesthetics.

Growave Highlights:

• Rewards and Loyalty
• Reviews
• Wishlists
• Instagram galleries
• Automated emails
• Social login

With Showcase you can turn your Instagram content and content generated by users into some of the best shoppable galleries on the social media platform for your store. This allows users to quickly see and buy products from your Instagram feeds. The app allows you to tag products contained within video and photo Instagram posts to create a gallery that users can use to shop from.

This technique is said to improve revenue per visit, get better conversion rates on stores and decrease bounce and exit rates.

The customer generated content is a big seller for this app. Having highly engaged audiences who share everything related to your product allows you to increase your brand’s social proof. This helps to improve store revenues and bring new customers to your brand.

In addition, Showcase has customisable functionality that can really help you to blend the app into your store’s brand. This helps you to create a store that doesn’t look like a hotchpotch of different tools and is instead one streamlined website with a single, unifying purpose and goal.

Finally, one of the best functions for this app is that you can hand-pick your content, to prevent negative content entering your stream, or you can automate to save you time allowing you to do the job you love doing: servicing your customers.

Showcase Highlights:

• Manage this app on the go with the free mobile app that comes with this Shopify one.
• A free 14-day trial that can help you see whether Showcase is really the Shopify Instagram app for you.
• Customisation so you can match the design of the app to your preferred colours, layout and even language.
• Put user-generated content into focus and prove why your products should be bought by website visitors.

Gleam is the perfect Instagram app for those looking to run a competition through Instagram and on your website. All you have to do is set up your competition and then integrate it into your Shopify page/theme. The drag and drop interface makes it simple to do.

The benefits of Gleam are enormous, with aspects such as MailChimp, ConverKit and more email marketing software integrations and more than one way to allow your audience to enter the competition (Facebook, Twitter, etc.).

You can also get customers to participate in a photo contests, which are a great way to get people to interact with your Instagram account.

Gleam Highlights:

• Integrates with other 30 email marketing software providers to help you grow your email marketing list.
• Can host photo competitions that help to grow brand awareness and increase sales.
• Can link to more than just Instagram with Facebook, Twitter and others included.
• Drag and drop interface makes it easy to use and customize for your own brand.

InstaShow is the perfect Instagram app for your Shopify store if you’re not technically competent. It has a free installation service that gets the developers to install the app into your store and get it working for you.

Once installed, you can collect content for your Instagram gallery from many different sources including: usernames, tags, URLs for images. You can set images to be collected by multiple aspects like multiple-usernames or a combination of the settings. This allows you to completely customize your galleries so they are perfect for the page you’re installing them on.

You can also customize the gallery in terms of height, width, gutter and determine the number of grid columns and rows. No matter what you have designed your gallery size to be, the images displayed will be automatically adjusted so they are the perfect fit for your area.

There are 12 ready-to-use color schemes on this app and you can install pop-up elements and other cool features to make your content standout.

InstaShow Highlights:

• App supports 24 languages.
• Adjustable feed title so you can ensure people know what the feed is specifically showing.
• Adjustable cache time.
• Free installation if you’re not technically astute.

This is one big Shopify Instagram app that is trusted by lots of large brands across the world. It makes your Instagram content shoppable and can really help you grow. There are so many features on this app, that it is hard to imagine you would need another app for your Instagram content. For one thing, you can collect user generated content via mentions or hashtags, so you can always see what is being said about you and let others know about the positive word from their peers. You can also moderate the content, to ensure nothing you don’t want appears in your gallery.

In addition, all galleries can become shoppable, so add a product tag and customers can buy directly from Instagram images. There is no need for shoppers to go to the product page, the product can be added directly to their cart.

If you work with influencers, then you can certainly use this app. It allows you to track the campaigns of influencers you already work with to determine engagement and keep them accountable for content they publish.

The customization power for this app is brilliant. You can change the style, colors, fonts and more of the app so it matches your brand and fits neatly into your brand.

FourSixty Highlights:

• Schedule updates so you can have your content published throughout a week or when your customers are online and you’re not working.
• Can connect to Instagram and Facebook marketing accounts so you can re-market and reclaim abandoned carts.
• A superior analytics suite that can help you track actions on your account to ensure you’re optimizing content and making the most of your images.
• Great support for those who buy the app to help you install and get the most out of your Instagram content.

Section Feed allows you to easily showcase the recent posts you’ve shared on Instagram. The feed is designed to match your current theme’s style perfectly. If you’re using the new Online Store 2.0, this app allows you to add the feed on every page. The blended appearance doesn’t just cover colors, it can also cover the typography.

There are three different layout and image size otions that you have. Therefore, there is a potential of nine completely different designs that you can benefit from. The optimized code also means that your page’s speed won’t be massively affected. You should still get the great performance that you would expect from a Shopify website.

Section Feed by Maestrooo Highlights:

• Works with numerous themes and browsers.
• Blends in with the current design of your website.
• Nine different design combinations to use.
• Easy-to-use.

This app is one of the best apps for those looking to add an Instagram feed to their Shopify store. You can use the very powerful, and revenue improving, feature of ‘Product tagging’ with this app too. It takes just one click to setup your feed on the website. Just a click and the feed can be embedded anywhere on your customized layout and in any position.

The feed will be kept up-to-date all the time. There is no need to automatically update the feed with the latest content. There are also three modes that you can take advantage of. There is the Business Account, Personal Account and Hashtag. And you can add product items into your feeds that browsers can click to go directly to your website’s products.

To improve your reach, there is the chance for your customers to share images from your feed on their social accounts.

Instagram Feed & Stories Highlights:

• Customizable feed that allows you to brand the look.
• Add product tags to get more exposure for your products.
• Use any account type you want.
• Customers can share directly from your feed.