When it comes to growing your revenue streams, there are two main options: moving to new territories or expanding your available products/services. While the latter is the easiest, often the best businesses sell a select number of products really well. This is because they can concentrate marketing efforts and therefore grow a following and leads for a set of products effectively. Therefore, sometimes the best option is to move into new territories.

When moving into new territories, you need to consider the language of your new audience. Even in the US and Canada, there are communities that primarily speak, read, and write in different languages (Spanish, French, etc.). And when moving into new countries, you’ll probably experience this too. That is why you need to look at the Shopify apps available.

What Can Shopify Multilingual Apps Offer Your Store?

Shopify’s multilingual apps allow you to translate your store into a number of different languages to appeal to a larger audience. They can also allow your customers to switch from your native language to another langux`age. This can be done via a dropdown menu or flag selection.

There are many different types of Shopify multilingual apps available. Some will do the translation automatically for you. Others will not. Some will do a mixture of both where translations are provided free, but these are AI-driven. These can contain mistakes within them. Therefore, they also offer a translation proofreading service where a professional will tidy up the content for you.

In addition, prices can vary. Some Shopify multilingual apps are free but professional translations cost. Others will provide you with translations for a monthly subscription. It is determined by the needs, and budget of your brand to determine which is the right app for you.

Why are Multilingual Websites so Important?

There are many reasons why you might want to add some multilingual components to your website. One is that when dealing with an international audience, the language the content is in can be very important. Research has shown that 56% of customers think reading content in their native language is more important than price. 60% of customers will not buy from an English-only website either.

Another factor is that more languages equals more traffic. Neil Patel was able to boost his website’s traffic by 47% when he added more than 80 different languages to his website.

Key Takeaways
1
Shopify multilingual apps enable store translation, catering to a global audience and enhancing customer experience.
2
Multilingual stores attract more traffic, with customers preferring content in their native language over pricing considerations.
3
Multilingual websites are essential for international business, overcoming language barriers and boosting global reach.

Top Shopify Multilingual Apps for Your Store: