SIRCLO and Shopify Boost Indonesia's E-commerce [2024]
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SIRCLO and Shopify Boost Indonesia’s E-commerce

Last modified: January 4, 2024

SIRCLO and Shopify Boost Indonesia's E-commerce - Indonesian flag colors adorn SIRCLO-Shopify partnership in a lively e-commerce scene
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SIRCLO and Shopify, two prominent e-commerce startups, have announced a strategic partnership aimed at enhancing their platforms and accommodating diverse business needs in Indonesia.

This collaboration integrates Shopify’s technological infrastructure with SIRCLO’s SWIFT Omnichannel service, aiming to transform the online retail experience to meet the evolving market demands. The partnership promises to cater to businesses of all sizes, from startups to large corporations.

Revolutionizing Online Retail

The collaboration between SIRCLO and Shopify is set to revolutionize the online retail landscape. Bharati Balakrishnan, Country Head & Director for Shopify in India and Southeast Asia, emphasizes the goal of simplifying retail operations and management.

This partnership offers local, comprehensive, and scalable solutions for small and medium-sized enterprises (SMEs) as well as large corporations managing businesses across various marketplaces and owning direct-to-consumer (D2C) websites.

SIRCLO, an e-commerce enabler startup, provides solutions in enterprise, entrepreneurship, and new retail segments. Its services are utilized by approximately 1,000 corporations, 1 million business owners, and reach 25 million end-users.

Shopify, a Canadian e-commerce platform and website builder, has been operating in Indonesia since 2013 and globally serves millions of merchants across 17 countries.

Local Focus for Global Reach

The SIRCLO-Shopify partnership focuses on localizing solutions to meet the specific needs of businesses and consumers in Indonesia. This includes digital marketing solutions, payment methods, and logistics services.

SIRCLO’s deep understanding of the local market is a strategic advantage for Shopify in accommodating unique business and consumer needs in Indonesia.

Muliadi Jeo, CTO of SIRCLO, highlights the company’s ten-year expertise in Indonesian e-commerce, committing to providing superior services tailored to the local market’s unique needs.

This collaboration ensures that Indonesian online retailers have access to global commerce capabilities, enhancing their market reach and competitiveness.

Impact on Indonesia's E-commerce Sector

The e-commerce sector continues to be a significant driver of Indonesia’s digital economy, with projections indicating that it will contribute 75% to the total Gross Merchandise Value (GMV) of $110 billion by 2025.

This growth is supported by the increasing number of SMEs embracing digital platforms, with over 22.68 million SMEs in Indonesia having gone digital as of mid-2023.

This partnership between SIRCLO and Shopify is expected to further boost the e-commerce sector’s growth in Indonesia. By offering tailored solutions that address the unique challenges and opportunities in the Indonesian market, the collaboration is poised to enhance the capabilities of local businesses, enabling them to thrive in the global digital economy.

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Conclusion: SIRCLO and Shopify Boost Indonesia’s E-commerce

The strategic alliance between SIRCLO and Shopify marks a significant step in enhancing the e-commerce landscape in Indonesia.

By combining local expertise with global capabilities, this partnership is set to empower Indonesian businesses, offering them the tools and support needed to excel in an increasingly competitive and globalized market.

For end users, this means improved access to diverse products, streamlined shopping experiences, and enhanced customer engagement, ultimately contributing to the growth and dynamism of Indonesia’s digital economy.

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