Shopify Store Set Up

What Is the Monthly Cost of Shopify Plus?

Last modified: April 20, 2026

Key Takeaways

Shopify Plus costs $2,300/month as a base fee, shifting to 0.25% of monthly revenue once you exceed $800,000 in GMV.

Total monthly cost typically runs $3,000-$7,000+ once you factor in apps, payment processing fees, and potential implementation costs.

Most merchants find Shopify Plus becomes cost-effective when monthly revenue consistently exceeds $500,000 - below that, Advanced Shopify usually covers what you need.

Shopify Plus starts at $2,300 per month. That base rate applies to stores generating up to $800,000 in monthly gross merchandise volume (GMV). Above that threshold, pricing shifts to a variable model - typically 0.25% of monthly revenue. So a store doing $2 million per month would pay roughly $5,000.

That price tag puts Shopify Plus firmly in the enterprise category. But the raw number only tells part of the story. What matters is what you get for that money, what additional costs show up on top of the base fee, and whether your business is at a stage where Shopify Plus actually saves you money compared to the alternatives.

Key Takeaways

How Shopify Plus Pricing Works

Shopify Plus uses a two-tier pricing model. Every merchant pays at least the $2,300 monthly base fee. This is a flat rate - it does not change based on your store size, product count, or traffic volume.

The variable component kicks in when your store’s monthly GMV crosses $800,000. At that point, your monthly fee becomes 0.25% of your total revenue instead of the flat $2,300. Whichever number is higher is what you pay.

Here is how the math works at different revenue levels:

$400,000/month revenue: You pay $2,300 (the base fee, since 0.25% of $400K is only $1,000)
$800,000/month revenue: You pay $2,300 (0.25% of $800K is $2,000, which is still below the base)
$1,000,000/month revenue: You pay $2,500 (0.25% of $1M)
$2,000,000/month revenue: You pay $5,000 (0.25% of $2M)
$5,000,000/month revenue: You pay $12,500 (0.25% of $5M)

Shopify Plus contracts are typically 1-3 years. Annual billing is standard, and early termination fees apply. This is not a month-to-month plan you can cancel on a whim - it is a commitment, so make sure the numbers work before signing.

What’s Included in Shopify Plus

The base fee covers a lot more than a standard Shopify Plus plan. Here is what you get that you would not have on lower-tier plans:

Up to 9 expansion stores - run multiple storefronts (different regions, brands, or B2B) under one account at no extra per-store cost
Shopify Flow - a built-in automation tool for inventory management, fraud flagging, customer segmentation, and order routing
Launchpad - schedule and automate product launches, flash sales, and campaign rollouts with theme changes, price adjustments, and inventory visibility toggles
Script Editor - write custom Ruby scripts that run at checkout for personalized discounts, shipping rules, and payment method logic
Shopify POS Pro - included at no additional cost for all locations (normally $89/month per location on other plans)
Dedicated support - a named Merchant Success Manager plus priority access to Shopify’s support team
Wholesale channel - a separate, password-protected storefront for B2B customers with custom pricing
Higher API rate limits - critical for stores with large catalogs or heavy integration requirements
Checkout customization - access to checkout.liquid (or Checkout Extensibility) for modifying the checkout experience, which is locked on standard plans

For stores running multiple locations, the POS Pro inclusion alone can save $1,000+ per month. A merchant with 15 retail locations would pay $1,335/month just for POS Pro on the Advanced plan.

Hidden Costs to Watch For

The $2,300 base fee is just the platform cost. Your actual monthly bill will be higher once you account for these additional expenses:

Payment processing fees. If you use Shopify Payments, the rate on Shopify Plus is 2.15% + $0.30 per transaction for online credit card sales. If you use a third-party payment gateway instead, Shopify charges an additional 0.15% on top of whatever your gateway charges. On $500,000 in monthly sales through Shopify Payments, that is roughly $11,050 in processing fees alone.

App subscriptions. Most Shopify Plus stores run 15-30 apps. Even with Shopify Flow handling some automation, you will likely need apps for reviews, email marketing, subscriptions, loyalty programs, and advanced analytics. Budget $500-$2,000 per month for apps depending on your stack.

Theme and development costs. Custom theme development for Shopify Plus stores typically costs $15,000-$50,000 upfront. Ongoing development work for custom features, integrations, and maintenance adds $2,000-$10,000 per month if you retain a Shopify Plus agency or developer.

Implementation and migration. Moving to Shopify Plus from another platform usually involves data migration, custom integration setup, and staff training. Implementation projects commonly run $20,000-$100,000 depending on complexity. This is a one-time cost, but it affects your first-year ROI calculations.

Transaction fees on third-party gateways. The 0.15% surcharge applies to every transaction processed through a non-Shopify gateway. On high-volume stores, this adds up fast. A store processing $2 million monthly through a third-party gateway pays an extra $3,000/month to Shopify on top of the gateway’s own fees.

Shopify Plus vs Advanced Shopify: Is the Upgrade Worth It?

The most common question for growing Shopify merchants is whether to stay on Advanced Shopify ($399/month) or move up to Shopify Plus ($2,300/month). Here is a direct comparison of the key differences:

Monthly cost: Advanced is $399/month; Plus starts at $2,300/month
Credit card rates: Advanced charges 2.15% + $0.30; Plus charges 2.15% + $0.30 (same rate, but Plus merchants can sometimes negotiate lower)
Third-party transaction fee: Advanced charges 0.5%; Plus charges 0.15% - a significant saving if you use a non-Shopify gateway
Staff accounts: Advanced allows 15; Plus allows unlimited
Expansion stores: Advanced offers none; Plus includes up to 9
Checkout customization: Advanced has no access; Plus gives full control
Automation (Shopify Flow): Available on Advanced; also included on Plus
POS Pro: $89/month per location on Advanced; included free on Plus
Dedicated account manager: Not available on Advanced; included on Plus
API rate limits: Standard on Advanced; doubled on Plus

The break-even point depends heavily on your specific situation. Stores processing $500,000+ per month through third-party gateways save enough on the lower transaction fee (0.5% vs 0.15%) to offset most of the price difference. Stores with multiple physical locations save on POS Pro licensing. Stores that need checkout customization have no choice - it is Plus-only.

If none of those scenarios apply, staying on Advanced Shopify and spending the $1,900/month difference on marketing or inventory usually produces better returns.

Comparing Shopify Plus With Enterprise Competitors

Shopify Plus competes against other enterprise e-commerce platforms, not against entry-level or mid-market plans. Here is how pricing stacks up against its actual competitors:

Shopify Plus: $2,300/month base, scaling to 0.25% of revenue. All-inclusive hosting, security, and updates.
BigCommerce Enterprise: Custom pricing, typically $1,000-$15,000/month depending on GMV and negotiation. Similar hosted model with no transaction fees on any gateway.
Adobe Commerce (Magento): License fees start around $22,000/year for Commerce Pro, and $125,000+/year for Managed Commerce with cloud hosting. You also pay separately for hosting, security patches, and server management unless you use their cloud tier.
Salesforce Commerce Cloud: Typically 1-3% of GMV with a minimum annual commitment. A store doing $10 million annually could pay $100,000-$300,000/year.

Shopify Plus is often the least expensive enterprise option for stores in the $1M-$20M annual revenue range. Its pricing model is more predictable than Salesforce’s GMV percentage, and it requires far less technical overhead than Adobe Commerce. BigCommerce Enterprise is the closest competitor on price, but Shopify Plus has a larger app ecosystem and more agency partners.

When Does Shopify Plus Make Financial Sense?

Shopify Plus is not the right choice for every growing store. Here are the situations where the upgrade genuinely pays for itself:

You are doing $500,000+ per month in revenue. At this volume, the total cost of Shopify Plus (including the base fee and lower transaction rates) starts to approach or match what you would pay on Advanced Shopify after accounting for the features you would need to replicate through apps and workarounds.

You need multiple storefronts. If you sell in multiple countries, run a B2B wholesale operation alongside DTC, or manage several brands, the expansion store feature alone can save thousands per month compared to running separate Shopify accounts.

You have 5+ retail locations. The included POS Pro saves $89 per location per month. Five locations save you $445/month; fifteen locations save $1,335/month.

You need checkout customization. Upsells at checkout, custom payment flows, or unique shipping logic require checkout access that only Shopify Plus provides. There is no workaround on lower plans.

You run high-volume flash sales. Launchpad and Shopify Plus’s infrastructure handle traffic spikes that would slow down stores on standard plans. If a single flash sale generates $200K+ in an hour, you need the extra capacity.

If none of these apply, Advanced Shopify at $399/month covers most merchants well. The jump to $2,300/month only makes sense when you need what that money specifically buys.

FAQs

Is Shopify Plus more expensive than BigCommerce Enterprise?

Shopify Plus and BigCommerce Enterprise are priced similarly for most merchants. Shopify Plus starts at $2,300/month; BigCommerce Enterprise uses custom pricing that typically falls between $1,000 and $15,000/month depending on your GMV and negotiation. BigCommerce does not charge transaction fees on any payment gateway, which can save money for stores using third-party processors. However, Shopify Plus has a larger app ecosystem and more certified agency partners, which can reduce long-term development costs.
What is included in the Shopify Plus monthly fee?

The Shopify Plus base fee covers hosting, security, unlimited bandwidth, up to 9 expansion stores, Shopify Flow automation, Launchpad for scheduling sales and launches, Script Editor for custom checkout logic, Shopify POS Pro for all locations, a dedicated Merchant Success Manager, the wholesale channel for B2B sales, higher API rate limits, and full checkout customization access. These features are either unavailable or cost extra on lower Shopify plans.
How much does Shopify Plus cost per month?

Shopify Plus starts at $2,300 per month. This is the base fee for stores generating up to $800,000 in monthly revenue. Above that threshold, the fee shifts to 0.25% of your monthly gross merchandise volume - whichever amount is higher. A store doing $2 million per month would pay approximately $5,000. These figures do not include payment processing fees, app subscriptions, or development costs, which typically add $700-$4,000+ per month.
Is Shopify Plus worth it for small businesses?

No. Shopify Plus is designed for established businesses doing at least $500,000 per month in revenue. At lower volumes, the $2,300 monthly base fee does not deliver enough additional value over Advanced Shopify ($399/month) to justify the cost. Small businesses are better served by Shopify’s Basic ($39/month), Shopify ($105/month), or Advanced ($399/month) plans, which cover the needs of most stores generating under $500,000 monthly.
What is the revenue share fee on Shopify Plus?

Shopify Plus charges a 0.25% revenue share fee on monthly gross merchandise volume (GMV) that exceeds $800,000. This fee replaces the flat $2,300 base rate when 0.25% of your revenue exceeds that amount. For example, a store generating $1.5 million per month would pay $3,750 (0.25% of $1.5M) instead of the $2,300 base fee. The revenue share scales linearly - there is no cap, so very high-volume merchants pay proportionally more.
Can you negotiate Shopify Plus pricing?

Yes, Shopify Plus pricing is negotiable to some degree. The $2,300 base fee and 0.25% revenue share are starting points, and merchants with high volume, multi-year commitments, or multiple expansion stores have leverage to negotiate lower rates. Payment processing fees through Shopify Payments can also be negotiated on Plus plans. The best time to negotiate is during initial contract discussions or at renewal. Working with a Shopify Plus partner agency can sometimes help secure better terms, as agencies with strong Shopify relationships may have access to preferred pricing.

Conclusion: What Is the Monthly Cost of Shopify Plus?

Shopify Plus costs $2,300 per month at minimum, with pricing scaling to 0.25% of monthly revenue for stores exceeding $800,000 in GMV. Once you add payment processing, apps, and development costs, most merchants spend $3,000-$7,000+ per month total. The platform makes financial sense for stores consistently generating $500,000 or more in monthly revenue, especially those needing multiple storefronts, checkout customization, or several retail locations. For a full breakdown of what Shopify Plus offers beyond pricing, see our Shopify Plus guide.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.