What Hair Care Shopify Stores Actually Use
The themes and apps of Hair Care stores in our dataset of 3,500,000+ Shopify stores — from live scan data, refreshed daily.
Hair Care Shopify stores in our dataset run a distinct mix of themes and apps. Below are the most-used themes, the most-installed apps, and the average app-stack size for Hair Care stores — all from live storefront detection, not self-reported data.
Hair Care stores by the numbers
Hair care is one of the most personal categories a store can sell in. What works beautifully on fine, straight hair does nothing for tight curls or color-treated strands, so the shopper's real question is rarely "is this good" but "is this right for my hair." That makes matching the heart of the job. Shampoo and conditioner lead what these stores sell, followed by treatments, styling tools, and color, and across all of them buyers lean hard on reviews, before-and-after photos, and ingredient detail to judge whether a product will deliver for their hair type before they commit.
The second pattern is routine. Hair care is bought and used on repeat, from a weekly wash to a full cleanse, condition, treat, and style regimen, so the products run out and the customer comes back, which is why a large share of these stores build in subscriptions and reorders. Winning here is less about a single sale and more about helping someone find their routine and stick with it, with education, reminders, and easy reordering doing much of the work after the first purchase. The panels below show what these stores run, but the essentials are simple: help each shopper find what fits their hair, then make it easy to keep buying it.
Help shoppers find their match. Hair care lives or dies on fit, so make it easy for someone to shop by hair type, texture, and concern, whether that is curls, damage, thinning, or color. A quiz or clear filtering that leads a confused shopper to the right product does more for conversion than a bigger catalog.
Prove it works for hair like theirs. Buyers trust results, so lead with reviews, before-and-after photos, and ingredient transparency, and let people see feedback from customers with similar hair. Efficacy is the sale here, so put the proof where the shopper is deciding.
Sell the routine, not just the bottle. Most hair care is used as a regimen and reordered when it runs out, so bundle a cleanse-condition-treat routine, make subscribe-and-save obvious, and design the follow-up to bring people back before they run out. The routine is where a first purchase turns into a habit.
Merchandise the mix. These stores span consumables, styling tools, and color, and each is bought differently: a tool is a spec-and-durability purchase, a treatment is a results purchase, a shampoo is a repeat purchase. Give each the product-page detail it needs rather than treating them all the same.
Most popular Shopify themes for hair care stores
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
14% | |
| 2 | Horizon |
8.6% | |
| 3 | Shrine PRO |
6.2% | |
| 4 | Be Yours |
3.1% | |
| 5 | Kalles |
2.9% | |
| 6 | Sense |
2.8% | |
| 7 | Prestige |
2.6% | |
| 8 | Refresh |
2.6% | |
| 9 | ella |
2.5% | |
| 10 | Impulse |
2% |
Most installed Shopify apps on hair care stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
39.7% | |
| 2 |
 Klaviyo
Email Marketing |
28.6% | |
| 3 |
 Recharge
Subscriptions |
19.2% | |
| 4 |
 Loox ‑ Product Reviews App
Product reviews |
18% | |
| 5 |
 Countdown Timer
Countdown timer |
16.1% | |
| 6 |
 Yotpo
Product reviews |
10% | |
| 7 |
 Shopify Inbox
Support - Other |
9.7% | |
| 8 |
 Kaching Bundles
Product bundles |
8.3% | |
| 9 |
 Releasit Cod Form
Pay later |
6.6% | |
| 10 |
Tiktok Pixel
Marketing - Other |
6.2% |
What hair care stores sell
- Shampoo & Conditioner 10.5%
- Hair Treatments 7%
- Hair Styling Tools 3.2%
- Hair Styling Tool Accessories 2.1%
- Hair Styling Products 1.2%
- Hair Color 0.8%
- Hair Loss Treatments 0.2%
- Hair Loss Concealers 0.1%
How hair care stores operate
- Subscription 20.9%
- Dropshipping 5.3%
- Wholesale / B2B 3.2%
- Multichannel & Marketplaces 2.6%
- Print on Demand 0.6%
How this data works
Every figure comes from live detection: we scan Shopify storefronts, read the theme and apps each one actually runs, and classify the store by product category and business model. We report what is currently detected, not historical installs or Theme Store download counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
