What Health & Beauty Shopify Stores Actually Use
The themes and apps of Health & Beauty stores in our dataset of 3,500,000+ Shopify stores — from live scan data, refreshed daily.
Health & Beauty Shopify stores in our dataset run a distinct mix of themes and apps. Below are the most-used themes, the most-installed apps, and the average app-stack size for Health & Beauty stores — all from live storefront detection, not self-reported data.
Health & Beauty stores by the numbers
Health and beauty stores live on trust and repeat purchase. Shoppers want to see real results before they buy, and once they find a product that works they come back for it, so the storefront has to do two jobs at once: prove the product with reviews and social proof, and make reordering effortless. That shapes the tools these stores reach for more than the look of any single theme.
Across our live scans of Shopify beauty and wellness stores, the theme choices stay mainstream and conversion-focused, with Dawn, Horizon, Shrine PRO and Prestige leading. The app stack is where the category shows its hand: reviews apps like Judge.me and Loox sit at the top alongside Klaviyo for email and Recharge for subscriptions, the last of which matters far more here than in most verticals because skincare and supplements sell on replenishment. The pattern below is drawn from real installed software, not survey data.
Our take: three things stand out in the beauty and wellness data. First, reviews are non-negotiable: two separate reviews apps rank in the top three, so social proof is effectively table stakes here, not an upgrade.
Second, subscriptions punch above their weight: Recharge ranks higher in this category than almost anywhere else, because replenishable products (skincare, supplements, cosmetics) turn one sale into a recurring one.
Third, the theme layer stays deliberately safe: stores lean on proven, fast, conversion-tested themes and spend their real effort on the app stack.
If you run a beauty store, copy that priority order: nail reviews and email first, add subscriptions if your product is replenishable, and pick a theme that stays out of the way.
Most popular Shopify themes for health & beauty stores
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
15.6% | |
| 2 | Horizon |
6.7% | |
| 3 | Shrine PRO |
6% | |
| 4 | Prestige |
3.2% | |
| 5 | Impact |
2.3% | |
| 6 | Ella |
2.3% | |
| 7 | Minimog OS 2.0 |
2.2% | |
| 8 | Be Yours |
2.2% | |
| 9 | Sense |
2.2% | |
| 10 | Impulse |
2.1% |
Most installed Shopify apps on health & beauty stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
39.2% | |
| 2 |
 Klaviyo
Email Marketing |
37.9% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
23% | |
| 4 |
 Recharge
Subscriptions |
22.9% | |
| 5 |
 Countdown Timer
Countdown timer |
18% | |
| 6 |
 Yotpo
Product reviews |
14.8% | |
| 7 |
 Rebuy Personalization Engine
Checkout - Other |
10.6% | |
| 8 |
 Triplewhale
Analytics |
9.9% | |
| 9 |
 Kaching Bundles
Product bundles |
9.4% | |
| 10 |
 PageFly ✦ Landing Page Builder
Page builder |
8% |
What health & beauty stores sell
- Personal Care 18.3%
- Health Care 6%
- Jewelry Cleaning & Care 0.1%
How health & beauty stores operate
- Subscription 24.9%
- Multichannel & Marketplaces 4.7%
- Dropshipping 3.8%
- Wholesale / B2B 3.2%
- Print on Demand 0.8%
How this data works
Every figure comes from live detection: we scan Shopify storefronts, read the theme and apps each one actually runs, and classify the store by product category and business model. We report what is currently detected, not historical installs or Theme Store download counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
