What Luggage & Bags Shopify Stores Actually Use
The themes and apps of Luggage & Bags stores in our dataset of 3,500,000+ Shopify stores — from live scan data, refreshed daily.
Luggage & Bags Shopify stores in our dataset run a distinct mix of themes and apps. Below are the most-used themes, the most-installed apps, and the average app-stack size for Luggage & Bags stores — all from live storefront detection, not self-reported data.
Luggage & Bags stores by the numbers
Luggage and bags covers a wide shelf. Suitcases and carry-ons, backpacks and duffels, handbags and totes, laptop bags and wallets. Buyers range from travelers planning a trip to commuters replacing a worn daily bag, plus a steady stream of gift shoppers. It tends to be a considered purchase. People expect a bag to last, so they research materials, capacity, and warranty before they commit.
That puts durability and detail at the center of the sale. A shopper cannot feel the zippers or test the straps, so clear specs, real photos, and honest reviews stand in for handling the product. Size matters more here than in most categories, since a carry-on has to meet airline limits and a backpack has to fit a laptop. Demand also swings with the seasons, around travel months, holidays, and back-to-school, so the store has to handle both a rush and a quiet spell. The panels below show which themes and tools stores in this category actually run.
Sell the specs, not just the look: A bag is bought on trust that it will hold up and hold enough. List dimensions, weight, capacity in liters, material, and warranty in plain terms. Show the inside, the pockets, and the bag packed. The more concrete the detail, the easier the decision.
Make size and fit obvious: Buyers worry about carry-on limits and whether a laptop actually fits. State exact dimensions, note which airline cabins a case clears, and show scale with a person or a packed setup. Getting this right upfront prevents the most common return.
Prove it lasts: Durability is the whole pitch, and shoppers trust other owners more than the brand. Put reviews, wear-and-tear photos, and warranty terms where they are easy to find. A clear warranty and a simple returns policy do a lot of the reassuring.
Plan around travel season: Demand rises and falls with the calendar. Build campaigns around travel months, holiday gifting, and back-to-school, collect emails for launches and restocks, and keep the site fast when a sale lands. A bundle, like a case with matching accessories, lifts the order when someone is already kitting out for a trip.
Most popular Shopify themes for luggage & bags stores
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
14.5% | |
| 2 | Prestige |
5.4% | |
| 3 | Horizon |
5.3% | |
| 4 | Shrine PRO |
5.1% | |
| 5 | Impact |
3.2% | |
| 6 | Concept |
3.1% | |
| 7 | Impulse |
2.6% | |
| 8 | ella |
2.1% | |
| 9 | Focal |
1.8% | |
| 10 | Motion |
1.6% |
Most installed Shopify apps on luggage & bags stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
41.7% | |
| 2 |
 Judge.me Product Reviews App
Product reviews |
35.4% | |
| 3 |
 Loox ‑ Product Reviews App
Product reviews |
24.4% | |
| 4 |
 Recharge
Subscriptions |
16.6% | |
| 5 |
 Countdown Timer
Countdown timer |
16.5% | |
| 6 |
 Yotpo
Product reviews |
13.8% | |
| 7 |
 Triplewhale
Analytics |
11.2% | |
| 8 |
 Kaching Bundles
Product bundles |
9.3% | |
| 9 |
 Gorgias
Support - Other |
8.5% | |
| 10 |
 PageFly ✦ Landing Page Builder
Page builder |
8.5% |
What luggage & bags stores sell
- Backpacks 33%
- Tote Bags 19.3%
- Cosmetic & Toiletry Bags 2.4%
- Duffel Bags 2.1%
- Diaper Bags 1.6%
- Laptop Bags 1.6%
- Messenger Bags 1.4%
- Briefcases 1.1%
- Suitcases 1%
- Luggage Accessories 0.7%
- Fanny Packs 0.3%
- Dry Bags 0.1%
How luggage & bags stores operate
- Subscription 15%
- Multichannel & Marketplaces 6.1%
- Dropshipping 3.3%
- Wholesale / B2B 2.3%
- Print on Demand 1.7%
How this data works
Every figure comes from live detection: we scan Shopify storefronts, read the theme and apps each one actually runs, and classify the store by product category and business model. We report what is currently detected, not historical installs or Theme Store download counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
