What Wholesale / B2B Shopify Stores Actually Use
The themes and apps of Wholesale / B2B stores in our dataset of 3,500,000+ Shopify stores — from live scan data, refreshed daily.
Wholesale / B2B Shopify stores in our dataset run a distinct mix of themes and apps. Below are the most-used themes, the most-installed apps, and the average app-stack size for Wholesale / B2B stores — all from live storefront detection, not self-reported data.
Wholesale / B2B stores by the numbers
Wholesale and B2B means selling to other businesses rather than to the shopper on the street. That covers brands supplying retailers, distributors moving volume, and makers who run a wholesale line alongside their direct store. The buyer is a business placing a larger, more considered order, often on repeat, and the relationship tends to matter as much as the transaction.
Selling this way changes how the store has to work. Prices are usually gated, so a buyer signs in or gets approved before they see wholesale rates, and pricing often steps down by volume or account tier. Minimum orders, net payment terms, and tax exemptions come into play, none of which a standard retail checkout handles on its own. Orders are bigger and less frequent, so a smooth reorder and a real account relationship carry more weight than impulse. The panels below show which themes and tools stores selling to businesses actually run.
Gate pricing, then make access easy: Wholesale prices should sit behind a login or an approved account, not out in the open next to retail. But do not turn approval into a wall. A short application and a fast yes keep serious buyers from giving up before they start.
Build for tiers, minimums, and terms: B2B pricing is rarely one number. Set volume breaks and per-account tiers, enforce minimum order quantities where they matter, and support net terms and tax exemption. Getting these rules right in the store saves a pile of manual invoicing later.
Make reordering effortless: A business buyer orders the same things again and again. Save past orders, allow quick reorder and bulk add to cart, and let approved accounts check out without re-entering everything. The easier the repeat, the stickier the account.
Treat it as a relationship, not a checkout: Wholesale runs on trust and service. Capture the right details at signup, keep a real point of contact, and use email to manage accounts, restocks, and terms. A responsive back-and-forth wins repeat orders that a slick storefront alone will not.
Most popular Shopify themes for wholesale / b2b stores
| # | Theme | % of stores | Usage |
|---|---|---|---|
| 1 | Dawn |
13.7% | |
| 2 | Warehouse |
6.6% | |
| 3 | Prestige |
4.9% | |
| 4 | Impulse |
4.1% | |
| 5 | Impact |
2.8% | |
| 6 | Broadcast |
2.6% | |
| 7 | Horizon |
2.2% | |
| 8 | Enterprise |
2.1% | |
| 9 | Concept |
1.7% | |
| 10 | Empire |
1.7% |
Most installed Shopify apps on wholesale / b2b stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Klaviyo
Email Marketing |
49.7% | |
| 2 |
Wholesaler
|
35.6% | |
| 3 |
 Judge.me Product Reviews App
Product reviews |
35.3% | |
| 4 |
 Loox ‑ Product Reviews App
Product reviews |
24.1% | |
| 5 |
 Recharge
Subscriptions |
18.6% | |
| 6 |
Helium Customer Fields
Accounts and login |
16.1% | |
| 7 |
 Countdown Timer
Countdown timer |
15.7% | |
| 8 |
 Yotpo
Product reviews |
13.9% | |
| 9 |
 Rebuy Personalization Engine
Checkout - Other |
12.4% | |
| 10 |
 Swym Wishlist
Wishlists |
11.8% |
What wholesale / b2b stores sell
- Apparel & Accessories 40%
- Food, Beverages & Tobacco 25.8%
- Home & Garden 25.3%
- Health & Beauty 23.6%
- Arts & Entertainment 15.7%
- Electronics 7.1%
- Animals & Pet Supplies 5.7%
- Baby & Toddler 4.3%
- Hardware 4.1%
- Toys & Games 4%
- Vehicles & Parts 3.8%
- Business & Industrial 3.3%
How this data works
Every figure comes from live detection: we scan Shopify storefronts, read the theme and apps each one actually runs, and classify the store by product category and business model. We report what is currently detected, not historical installs or Theme Store download counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
