Blum Shopify Theme — Usage Statistics
Blum runs on 0.1% of the 3,500,000+ Shopify stores across our full detection dataset. For how its share is moving right now, see theme trends.
Blum is a Shopify theme used by 0.1% of the Shopify stores in our dataset. The figure reflects live storefront detection of the active theme, not Theme Store download counts.
Theme store ID: 1839 — the number Blum stamps into every store that installs it.
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Blum adoption trend
Blum has held steady at about 0.1% of the stores scanned each month in recent months. See all Shopify trends →
Blum speed & Core Web Vitals
Across 41 real Blum stores, 78.8% pass Google’s Core Web Vitals (median LCP 1.3s). Filtered to stores running only a few apps, that rises to 88.2%, isolating the theme’s own speed from the apps merchants pile on.
Blum is a paid Shopify theme from eComX, sold as five preset styles under a single license. It sits across clothing, apparel and home-goods on the Shopify Theme Store, built as a broad-purpose theme rather than a category specialist, and priced well below the mainstream premium tier.
On real Shopify traffic, Blum's stores load quickly and most pass Core Web Vitals; filtered to stores running only a light app stack, that share climbs sharply, so most of the speed tax comes from the apps rather than the theme itself. Its Theme Store rating is exceptionally strong on a credibly sized sample of reviews.
Where it fits
Blum is at home on clothing, apparel and accessories stores, and slots equally well into home-goods and general merchandise catalogs. The five presets shift the visual accent (softer, bolder, warmer, denser) while keeping the same underlying structure, so a store gets stylistic range without giving up the catalog-first bones.
The trade-off
Blum's one-time license sits well below what the widely-adopted premium themes charge, which makes it a genuinely affordable paid pick. That comes with the smaller-install-base tax: fewer YouTube walkthroughs, less third-party documentation, and less chance that a Shopify agency you approach has customized it before. For a store confident in its own setup, the price gap and the rating make that trade-off comfortable.
Ideal store
Small-to-mid clothing, apparel or accessories merchants that want a polished paid theme without the top-tier price. Home-goods and general-merchandise stores in a similar SKU range also fit well. Larger stores that need very specific integrations, or that will lean on external agency help, are usually better served by one of the widely-adopted themes with a bigger ecosystem around it.
Before you commit
Preview each of the five presets against your own product photography rather than the demo shots, and stress-test the mobile collection filtering, since a broad-purpose theme has to hold up on many category shapes. Then look at your app stack against the live speed card below: Blum's own code is fast, but real stores lose most of that edge as apps pile on. Plan on a lean stack at launch and prune before adding heavy apps.
Top apps used on Blum stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Product reviews |
41.3% | |
| 2 |
 Klaviyo
Email Marketing |
34.9% | |
| 3 |
 Instafeed ‑ Instagram Feed
Marketing - Other |
14.7% | |
| 4 |
 Loox ‑ Product Reviews App
Product reviews |
13.8% | |
| 5 |
 Recharge
Subscriptions |
9.2% | |
| 6 |
 PageFly ✦ AI Page Builder
Page builder |
8.3% | |
| 7 |
 Yotpo
Product reviews |
8.3% | |
| 8 |
 Shopify Inbox
Support - Other |
5.5% | |
| 9 |
 Smart SEO AI & Image Optimizer
SEO |
4.6% | |
| 10 |
 Fbp Fast Bundle
Product bundles |
4.6% |
Store types using Blum
By business model
- Subscription 11%
- Wholesale / B2B 3.7%
- Print on Demand 1.8%
- Dropshipping 0.9%
By what they sell
- Apparel & Accessories 74.5%
- Dresses 19.4%
- Clothing 18.4%
- Home & Garden 17.3%
- T-Shirts 15.3%
- Jewelry 12.2%
Examples of stores running Blum
- brandsinnpk.com
- 8-hours.com
- perforacare.com
- elegamma.com
- lumeers.com
- merinid.com
Store owners can request removal of their domain from example listings.
Frequently asked questions
How popular is the Blum Shopify theme?
How fast is the Blum Shopify theme?
How much does the Blum Shopify theme cost?
Which apps do Blum stores use most?
Is the Blum Shopify theme any good?
How this data works
This figure comes from live detection: we scan Shopify storefronts and read the active theme each one runs, then express it as a share of the 3,500,000+ stores in our dataset. It is a share of every store in our dataset, not just recently scanned stores, so it moves more slowly than the month-over-month figures on our trends page. We report what is currently detected, not historical installs or Theme Store / App Store counts.
Independent by design: rankings are determined solely by live detection data. Affiliate relationships never affect what ranks or how stores are counted. Read the full methodology →
Citing this data
Free to cite and republish with a link to shopthemedetector.com. Use these figures in articles, reports, and marketing pages. No permission request needed. Quote the date you read the page, since the numbers recompute daily.
ShopThemeDetector, "Blum Shopify theme usage statistics", 2026. https://shopthemedetector.com/shopify-themes/blum
