Dawn Shopify Theme — Usage Statistics
Dawn is used by 14.99% of Shopify stores in our dataset of 3,500,000+ stores.
#1 most-used theme in our datasetDawn is Shopify's official free theme and the starting point for more online stores than any other. Designed by the Shopify team itself, it strips away the clutter and puts products front and center with large imagery, clean typography, and a layout that works straight out of the box. It runs on Online Store 2.0, which means full section support on every page, fast load times, and a codebase that plays well with apps and custom code alike.
What makes Dawn worth paying attention to is what it gets right without asking anything of the merchant. No setup headaches, no licensing fees, no bloated features to dig through. For stores that want a sharp, minimal look and a solid technical foundation, Dawn delivers that without compromise. It is not the flashiest theme in the store, but it is arguably the most trusted.
As of today, Dawn is used more than twice as often as Horizon, the next closest theme in our dataset, and it currently holds the top spot in three major categories: Apparel & Accessories, Health & Beauty, and Subscription stores. Close to one in six stores we track is running Dawn right now, which makes it the most detected theme we have ever seen by a significant margin.
What the data also shows is that Dawn stores are not small. The average store running Dawn carries far more products than you would expect from a minimal theme, which tells us merchants are not just using it to test an idea. They are building real catalogs on it.
Best for: Apparel, Health & Beauty, and Subscription stores based on our current data.
Watch out for: Dawn stores run lean on apps compared to stores using paid themes. Our take is that merchants choose Dawn for simplicity and tend to keep it that way. If your store model depends on a heavy app stack, you are likely not the typical Dawn merchant and may want to evaluate further.
Top apps used on Dawn stores
| # | App | % of stores | Usage |
|---|---|---|---|
| 1 |
 Judge.me Product Reviews App
Reviews & Ratings |
36.7% | |
| 2 |
 Klaviyo
Email Marketing |
31% | |
| 3 |
 Loox ‑ Visual Product Reviews
Reviews & Ratings |
17.7% | |
| 4 |
 Recharge
Subscriptions |
15.1% | |
| 5 |
 Countdown Timer
Urgency & Scarcity |
10.4% | |
| 6 |
 Yotpo
Reviews & Ratings |
9.3% | |
| 7 |
 Rebuy Personalization Engine
Checkout Customization |
7.1% | |
| 8 |
 PageFly Landing Page Builder
Page Builders |
7.1% | |
| 9 |
 Triplewhale
Analytics & Tracking |
6.4% | |
| 10 |
 Swym Wishlist
Wishlists |
6.4% |
Store types using Dawn
By business model
- Subscription 16.1%
- Multichannel & Marketplaces 3.6%
- Wholesale / B2B 2.8%
- Print on Demand 2.1%
- Dropshipping 1.9%
By what they sell
- Apparel & Accessories 48.3%
- Health & Beauty 24.5%
- Food, Beverages & Tobacco 19.8%
- Home & Garden 19.4%
- T-Shirts 12.1%
- Jewelry 6.6%
Examples of stores running Dawn
- stevemadden.com
- im8health.com
- mellowsleep.com
- limelight.pk
- giva.co
- mariab.pk
Store owners can request removal of their domain from example listings.
